---
title: "Butterfly Diamond Art — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/butterfly-diamond-art"
last_updated: "2026-08-09T09:47:28.506Z"
locale: en
meta:
description: "Niche score 48/100 · $28K/yr market · 192K searches/yr · $8.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $28K/yr market · 192K searches/yr · $8.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butterfly Diamond Art — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly diamond art**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 18Conversion 22Competition 92Returns 97Price range 32Avg price 24Brand share 96Review moat 81Quality gap 22
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Review moat**
**Great****388.98**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.33–$19.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.47**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$28K**
$28K/yr · 192K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butterfly diamond art is a $28K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 34% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly diamond art market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$68K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,001**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **85%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **16 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**69 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**34%**
Top 20: 68%
**Top-5 click share**
**23%**
Top 20: 59%
**Open market**
**62%**
- ZHUDENGXJL13% - Vcekract6% - DOTSTART6% - ILYUFO5% - Aestalrcus5% - Legrace4%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -14.6% search growth over the last 90 days.
5K4KPrime Day '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/butterfly-diamond-art/trend)
## **Top butterfly diamond art search terms**
- **butterfly diamond art**76K/yr-14.2%2.3% conv. - **diamond art butterfly**37K/yr-17.8%2.6% conv. - **butterfly diamond art kits for adults**17K/yr+27.3%2.4% conv. - **diamond painting butterfly**17K/yr-17.1%1.4% conv. - **butterfly diamond painting**22K/yr-37.5%1.5% conv. - **diamond art butterflies**11K/yr-27.4%2.9% conv. - **diamond art butterfly kit**6K/yr+6.7%2.8% conv. - **diamond art kits for adults butterfly**7K/yr-15.8%3.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/butterfly-diamond-art/search-terms)
## **Top butterfly diamond art products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5644%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Butterfly Animals Diamond Painting Kits for Adults Beginners Flower 5D Diamond Art Kits for Adults DIY Full Drill Diamond Dots Art With Gem Art Craft for Adults Home Wall Decor 13.8 X 13.8Inch**ZHUDENGXJL**$5.52**4.6★216 rev](https://www.amazon.com/dp/B0GFYPVQFP) [2**Diamond Art Kits for Adults 5D Light and Butterfly DIY Diamond Painting Crafts for Home Wall Decor Ideal Gifts for Art Lovers 1216inch**ILYUFO**$7.82**4.8★208 rev](https://www.amazon.com/dp/B0FNWMRG5T) [3**Butterfly Flower Diamond Art Painting Kits for Adults - Full Drill Diamond Dots Paintings for Beginners Round 5D Paint with Diamonds Pictures Gem Art Painting Kits DIY Adult Crafts Kits 12x16inch**Legrace**$7.34**4.8★436 rev](https://www.amazon.com/dp/B0FNRZ63YG) [4**Diamond Art Kits for Adults Rainbow Butterfly Diamond Paintings Kits for Beginners Flower 5D DIY Paint By Diamonds Full Round Drill Diamond Dot Gem Art Painting Kits for Home Wall Decor 13.8X13.8 Inch**DOTSTART**$6.11**4.8★514 rev](https://www.amazon.com/dp/B0FW4QN3N9) [5**Aestalrcus Butterfly Diamond Art Kits for Adults Butterfly Special Shape Diamond Painting Kits for Adults DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch**Aestalrcus**$7.48**4.7★130 rev](https://www.amazon.com/dp/B0FJXSJ4VY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOPMCYSG Butterfly Diamond Art Kits for Adults Flowers 5D Diamond Painting Kits for Beginners Round Full Drill DIY Diamond Dots Paintings Diamonds Pictures Gem Art for Home Wall Decor 12X16 inch**TOPMCYSG**$4.95**20 rev3mo ago](https://www.amazon.com/dp/B0GSYVHQSM) [**wavaiov Butterfly Diamond Art Kits for Adults 5D DIY Spring Flower Diamond Painting Kits for Beginners Floral Full Round Dots Drill Gem Art Kit for Home Decor 12x16Inch**wavaiov**$5.16**11 rev4mo ago](https://www.amazon.com/dp/B0GKHMCDTS) [**Blue Butterfly Diamond Art Kits for Adults Beginners Butterfly Flower Diamond Painting Kits for Adults DIY 5D Full Drill Diamond Art Accessories With Gem Painting Kits for Home Wall Decor 12 X 16 Inch**ZHUDENGXJL**$6.38**216 rev5mo ago](https://www.amazon.com/dp/B0GJ54C7LQ) [**YQFCZDQ Butterfly Flowers Diamond Art Kits for Adults DIY Butterfly 5D Diamond Painting Kits Round Diamond Dots for Beginners Full Drill Paint with Diamonds Pictures Gem Art Home Wall Decor 12x16 in**YQFCZDQ**$4.79**9 rev5mo ago](https://www.amazon.com/dp/B0GGZGSMV8) [**Butterfly Animals Diamond Painting Kits for Adults Beginners Flower 5D Diamond Art Kits for Adults DIY Full Drill Diamond Dots Art With Gem Art Craft for Adults Home Wall Decor 13.8 X 13.8Inch**ZHUDENGXJL**$5.52**216 rev6mo ago](https://www.amazon.com/dp/B0GFYPVQFP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOPMCYSG Butterfly Diamond Art Kits for Adults Flowers 5D Diamond Painting Kits for Beginners Round Full Drill DIY Diamond Dots Paintings Diamonds Pictures Gem Art for Home Wall Decor 12X16 inch**TOPMCYSG**$4.95**4.6★**▲ 243%**](https://www.amazon.com/dp/B0GSYVHQSM) [**Gikboup 5D Diamond Painting Kits for Adults Beginners Butterfly Diamond Art Kit Full Round Drill Magical DIY Gem Painting Canvas for Home Wall Decor Gift 12 x 16 Inch**Gikboup**$4.75**4.2★**▲ 231%**](https://www.amazon.com/dp/B0GDM8YXYM) [**Blue Butterfly Diamond Art Kits for Adults Beginners Butterfly Flower Diamond Painting Kits for Adults DIY 5D Full Drill Diamond Art Accessories With Gem Painting Kits for Home Wall Decor 12 X 16 Inch**ZHUDENGXJL**$6.38**4.6★**▲ 207%**](https://www.amazon.com/dp/B0GJ54C7LQ) [**YQFCZDQ Butterfly Flowers Diamond Art Kits for Adults DIY Butterfly 5D Diamond Painting Kits Round Diamond Dots for Beginners Full Drill Paint with Diamonds Pictures Gem Art Home Wall Decor 12x16 in**YQFCZDQ**$4.79**3.7★**▲ 198%**](https://www.amazon.com/dp/B0GGZGSMV8) [**wavaiov Butterfly Diamond Art Kits for Adults 5D DIY Spring Flower Diamond Painting Kits for Beginners Floral Full Round Dots Drill Gem Art Kit for Home Decor 12x16Inch**wavaiov**$5.16**4.4★**▲ 196%**](https://www.amazon.com/dp/B0GKHMCDTS)
**~~View all trending →~~**
## **What buyers say about butterfly diamond art**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“very colorful”*
**Fun/Entertainment Experience**16%
*“So much fun”*
**Ease Of Use**12%
*“Easy to use”*
**Quality-Overall**11%
*“Seems well made”*
**Gifting Purpose**7%
*“Birthday gift”*
**Design-Overall**5%
*“Great design”*
**Value For Money**5%
*“Good price”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured”*
**Size-Overall**2%
*“Good size”*
**Image/Picture Clarity**2%
*“Beautiful picture”*
### **What buyers complain about **
**Color**15%
*“Colors are wayyyy off”*
**Advertised Vs Actual Product**11%
*“not as advertised”*
**Size-Overall**10%
*“small”*
**Adhesion/Stickiness**8%
*“Adhesion is not very good”*
**Quality-Overall**5%
*“Not real happy with the quality of the drills”*
**Print Quality**4%
*“Numbers and letters aren't clear enough”*
**Brightness/Shine/Glow**4%
*“extremely lacking in any shine whatsoever”*
**Magnetic Strength/Adsorption**2%
*“One magnet was missing and small”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions could be better”*
**Suction**2%
*“These turned out really good, however, a few come off the suction cup”*
### **Top return reasons **
**Size-Overall**29%
**Advertised Vs Actual Product**14%
**Color**9%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Adhesion/Stickiness**5%
**Value For Money**4%
**Gifting Purpose**3%
**Material Quality**2%
**Paint Quality**2%
## **Common questions**
- **Is butterfly diamond art profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 85 tracked products. 5 of 45 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the butterfly diamond art niche?**
- 69 brands and 73 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in butterfly diamond art?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 0.7%.
- **When does demand for butterfly diamond art peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the butterfly diamond art niche?**
- Listings span $4.33–$19.98; the average listing price is $8.47 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.
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