---
title: "Burlap Ribbon — $321K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/burlap-ribbon"
last_updated: "2026-08-09T09:50:02.131Z"
locale: en
meta:
description: "Niche score 50/100 · $321K/yr market · 550K searches/yr. Prices mostly outside the sweet spot ($3.94–$15.80) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $321K/yr market · 550K searches/yr. Prices mostly outside the sweet spot ($3.94–$15.80) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burlap Ribbon — $321K/yr Amazon US Niche (2026) - Flapen"
---
# **burlap ribbon**
**Worth a look**
Shows low returns (1.9%), but prices mostly outside the sweet spot ($3.94–$15.80) keeps it on the watch list.
Market size 52Growth 24Conversion 75Competition 76Returns 77Price range 7Avg price 23Brand share 59Review moat 57Quality gap 21
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,227.03**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$321K**
$321K/yr · 550K searches
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.24**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$3.94–$15.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, burlap ribbon is a $321K/yr Amazon United States market (550K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burlap ribbon market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$330K–$412K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#864**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**70%**
Top 20: 98%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**27%**
- Ribbli34% - KINGLAKE11% - INSPIRELLE11% - JaoZuyard9% - OZXCHIXU5% - Hiswan3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/burlap-ribbon/trend)
## **Top burlap ribbon search terms**
- **burlap ribbon**336K/yr-5.2%5.8% conv. - **jute ribbon**32K/yr-8.7%4.3% conv. - **twine ribbon**22K/yr+5.4%6.8% conv. - **burlap ribbon 2 inch**20K/yr+19.5%6.9% conv. - **burlap ribbon 1 inch**15K/yr+23.4%7.8% conv. - **rustic ribbon**18K/yr+7.3%2.9% conv. - **burlap wired ribbon**17K/yr-18.7%3.1% conv. - **burlap ribbon 3 inch wide**12K/yr+58.5%3.2% conv. - **natural ribbon**11K/yr+14.1%3.8% conv. - **farmhouse ribbon**12K/yr-25.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/burlap-ribbon/search-terms)
## **Top burlap ribbon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$26K12%$38K16%$51K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ribbli Burlap Wired Edge Ribbon 1-1/2 Inch x 10 Yard Natural Solid for Big Bow Wreath Tree Outdoor Decoration**Ribbli**$8.85**4.8★3,324 rev](https://www.amazon.com/dp/B08T8X2QG3) [2**JaoZuyard Burlap Ribbon 1/2 inch X 10 Yard Natural Linen Wired Ribbon**JaoZuyard**$4.03**4.6★675 rev](https://www.amazon.com/dp/B0D8WKGRX4) [3**Ribbli Burlap Wired Ribbon 2-1/2 Inch x 10 Yard Natural Solid Wired Edge Ribbon for Big Bow Wreath Tree Decoration Outdoor Decoration**Ribbli**$10.43**4.8★2,236 rev](https://www.amazon.com/dp/B08R6SRQD4) [4**OZXCHIXU 5Pcs Burlap Ribbon Lace Roll with 30 Feet Jute Twine Burlap Ribbon for Wedding Decorations DIY Handmade Crafts (2.2 yards for each roll)**OZXCHIXU**$9.82**4.6★366 rev](https://www.amazon.com/dp/B071129VSZ) [5**INSPIRELLE 1 Natural Burlap Fabric Roll 10 Yards Jute Ribbon for Gift Wrapping Craft Projects Wedding Decoration Home Decoration 2.5CM**INSPIRELLE**$6.89**4.8★695 rev](https://www.amazon.com/dp/B0BLNMCZMV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burlap Ribbon 1-1/2 Inch x 10 Yard Jute Ribbon Tan Twine Ribbon Natural Ribbon for DIY Handmade Outdoor Decoration Gift Wrapping**YUEHECHA**$5.31**28 rev3mo ago](https://www.amazon.com/dp/B0GTLG7BM5) [**joycraft Burlap Ribbon - 3/8 Inch x 20 Yards Natural Jute Craft Ribbon**joycraft**$6.65**129 rev7mo ago](https://www.amazon.com/dp/B0G8V5988Z) [**KINGLAKE Natural Jute Thin Burlap Ribbon 3/8 Inch x 20 Yards Rustic Ribbon Roll with Spool for Crafts Gift Wrapping Wreaths Wedding Christmas and Rustic DIY Decorations**KINGLAKE**$5.92**72 rev11mo ago](https://www.amazon.com/dp/B0FLQ6B1QM) [**KINGLAKE Natural Jute Burlap Ribbon 3/4 Inch x 20 Yards Twine Ribbon Roll with Spool for Crafts Gift Wrapping Wreaths Wedding Christmas and Rustic DIY Decorations**KINGLAKE**$7.03**72 rev11mo ago](https://www.amazon.com/dp/B0FLQ9NJ2T) [**PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)**PerkDecor**$5.05**724 rev11mo ago](https://www.amazon.com/dp/B0FF2YKCVJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burlap Ribbon 1-1/2 Inch x 10 Yard Jute Ribbon Tan Twine Ribbon Natural Ribbon for DIY Handmade Outdoor Decoration Gift Wrapping**YUEHECHA**$5.31**4.3★**▲ 349%**](https://www.amazon.com/dp/B0GTLG7BM5) [**joycraft Burlap Ribbon - 3/8 Inch x 20 Yards Natural Jute Craft Ribbon**joycraft**$6.65**4.6★**▲ 166%**](https://www.amazon.com/dp/B0G8V5988Z) [**Ribbli Jute Burlap Ribbon 2 Inch x 10 Yard Natural Solid Ribbon for Crafts Gift Wrapping Wreath Tree Decoration Outdoor Decoration(Non-Wired)**Ribbli**$7.94**4.6★**▲ 139%**](https://www.amazon.com/dp/B0CY4QGHXR) [**PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)**PerkDecor**$5.05**4.7★**▲ 127%**](https://www.amazon.com/dp/B0FF2YKCVJ) [**KINGLAKE Natural Jute Burlap Ribbon 3/4 Inch x 20 Yards Twine Ribbon Roll with Spool for Crafts Gift Wrapping Wreaths Wedding Christmas and Rustic DIY Decorations**KINGLAKE**$7.03**4.8★**▲ 122%**](https://www.amazon.com/dp/B0FLQ9NJ2T)
**~~View all trending →~~**
## **What buyers say about burlap ribbon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“The burlap is very good quality”*
**Advertised Vs Actual Product**10%
*“Works as advertised”*
**Value For Money**10%
*“Great value”*
**Strength**7%
*“Sturdy and easy to use dispenser”*
**Ease Of Use**5%
*“EASY TO USE”*
**Durability**5%
*“Didnt break when used for tree branches”*
**Gifting Purpose**5%
*“Used it for Christmas gifts great”*
**Size-Overall**4%
*“the perfect size for layering”*
**Efficiency**4%
*“Very useful for my garden”*
**Color**3%
*“Color was correct”*
### **What buyers complain about **
**Thickness**21%
*“Not as thick as advertised”*
**Smell**11%
*“terrible chemical smell”*
**Advertised Vs Actual Product**9%
*“pic is misleading”*
**Strength**9%
*“Very weak”*
**Durability**9%
*“Breaks easily”*
**Size-Overall**3%
*“Much Longer Than I Expected”*
**Quality-Overall**3%
*“Bad Quality”*
**Ease Of Use**3%
*“Frustrating to work with at times”*
**Value For Money**2%
*“gas than it's worth so ends up being very expensive for what I got”*
**Adhesion/Stickiness**2%
*“not adhesive as I was hoping”*
### **Top return reasons **
**Thin**26%
**Size-Overall**22%
**Value For Money**13%
**Advertised Vs Actual Product**8%
**Thickness**6%
**Color**5%
**Material Quality**5%
**Quality-Overall**3%
**Strength**2%
**Functionality-Overall**2%
## **Common questions**
- **Is burlap ribbon profitable to sell on Amazon United States?**
- The niche generates $321K/yr across 36 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the burlap ribbon niche?**
- 22 brands and 23 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in burlap ribbon?**
- Top complaints mined from reviews: Thickness, Smell, Advertised Vs Actual Product. The return rate is 1.9%.
- **When does demand for burlap ribbon peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the burlap ribbon niche?**
- Listings span $3.94–$15.80; the average listing price is $8.24 (sweet spot $15–$100). The average incumbent carries 1,227 reviews — the moat a new listing must climb.
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