---
title: "Burgundy Wrapping Paper — $189K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/burgundy-wrapping-paper"
last_updated: "2026-08-09T09:47:20.643Z"
locale: en
meta:
description: "Niche score 42/100 · $189K/yr market · 384K searches/yr · $12.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $189K/yr market · 384K searches/yr · $12.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Wrapping Paper — $189K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy wrapping paper**
**Skip it**
Soft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 19Conversion 51Competition 47Returns 57Price range 60Avg price 51Brand share 48Review moat 51Quality gap 25
**Price range**
**Good****$5.80–$28.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,465.72**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.06**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$189K**
$189K/yr · 384K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, burgundy wrapping paper is a $189K/yr Amazon United States market (384K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy wrapping paper market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$121K–$151K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#520**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 91%
**Open market**
**21%**
- RUSPEPA49% - PH PERKHOMY8% - Ctosree8% - SMART&CASUAL7% - NEPOG4% - RayofSun3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 60.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/burgundy-wrapping-paper/trend)
## **Top burgundy wrapping paper search terms**
- **burgundy wrapping paper**161K/yr-21.3%3.3% conv. - **maroon wrapping paper**31K/yr+49.0%5.8% conv. - **wine wrapping paper**9K/yr+7.4%2.0% conv. - **dark red wrapping paper**26K/yr-47.2%3.3% conv. - **burgundy wrapping paper roll**10K/yr+20.9%2.3% conv. - **burgundy gift wrapping paper**12K/yr-2.1%2.5% conv. - **wrapping paper burgundy**9K/yr+5.6%2.6% conv. - **wine red wrapping paper**14K/yr-34.0%6.4% conv. - **burgundy gift wrap**7K/yr-36.7%3.4% conv. - **burgundy christmas wrapping paper**35K/yr-29.5%3.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/burgundy-wrapping-paper/search-terms)
## **Top burgundy wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$19K15%$28K20%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUSPEPA Wine Red Wrapping Paper Solid Color- Mini Roll - for Christmas Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet**RUSPEPA**$12.34**4.5★3,480 rev](https://www.amazon.com/dp/B0C7GW5HLD) [2**RUSPEPA Burgundy Matte Wrapping Paper Mini Roll Wine Red Solid Color Pearly-luster Paper Perfect for Christmas Wedding Birthday Valentines Day Baby Shower Anniversary 17 Inches X 32.8 Feet**RUSPEPA**$10.71**4.4★6,165 rev](https://www.amazon.com/dp/B0DYP3LXYD) [3**RUSPEPA Wine Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Wine Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering DIY Crafting Mothers Day Bouquet Flower 80GSM**RUSPEPA**$12.82**4.5★3,927 rev](https://www.amazon.com/dp/B0CQ2F5F82) [4**Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts**Ctosree**$28.86**3.8★36 rev](https://www.amazon.com/dp/B0FMXZQ9F1) [5**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★1,614 rev](https://www.amazon.com/dp/B0CX5D7W62)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitalizart Burgundy Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Red Ribbon**Vitalizart**$14.41**5 rev3mo ago](https://www.amazon.com/dp/B0GSZ513LC) [**NEPOG Burgundy Red Wrapping Paper Gold and Silver Irregular Foil Dots Solid Wine Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll for Birthday Wedding**NEPOG**$8.95**1 rev4mo ago](https://www.amazon.com/dp/B0GQ4Z8QBY) [**NEPOG Wine Red Wrapping Paper Roll Gold and Silver Foil Flake Design Burgundy Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll Perfect for Birthday Wedding**NEPOG**$8.96**2 rev4mo ago](https://www.amazon.com/dp/B0GQ539XNY) [**Wine Wrapping Paper Roll - 17Inch x 16.4Feet - Elegant Champagne & Wine Glass Grape Watercolor Design Gift Wrap for Party Favors Anniversary Wedding Celebration**Pineraap**$12.93**114 rev8mo ago](https://www.amazon.com/dp/B0G13XM8G6) [**Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts**Ctosree**$28.86**36 rev10mo ago](https://www.amazon.com/dp/B0FMXZQ9F1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitalizart Burgundy Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Red Ribbon**Vitalizart**$14.41**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GSZ513LC) [**NEPOG Burgundy Red Wrapping Paper Gold and Silver Irregular Foil Dots Solid Wine Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll for Birthday Wedding**NEPOG**$8.95**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GQ4Z8QBY) [**NEPOG Wine Red Wrapping Paper Roll Gold and Silver Foil Flake Design Burgundy Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll Perfect for Birthday Wedding**NEPOG**$8.96**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0GQ539XNY) [**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0CX5D7W62) [**AmazingSpark 2026 Graduation Gift Wrapping Paper Roll 17 x 118 Inch 3D Embossing Gold Foil Grad Gift Wrap Graduation Wrapping Paper for Class College High School Ceremony Decor Party Supplies (Maroon)**AmazingSpark**$12.15**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0F29L9Y4T)
**~~View all trending →~~**
## **What buyers say about burgundy wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent quality”*
**Color**12%
*“Beautiful color”*
**Ease Of Use**10%
*“Useful”*
**Value For Money**10%
*“Good deal”*
**Gifting Purpose**7%
*“Gift wrap”*
**Durability**6%
*“From crafts to wrapping to drawing this stuff is durable and long lasting”*
**Thickness**6%
*“Is the perfect thickness for folding corners”*
**Flexibility**4%
*“still flexible and easy to fold neatly around books of different sizes”*
**Advertised Vs Actual Product**3%
*“Gets the job done”*
**Weight Heavy**2%
*“Nice Weight for Wrapping”*
### **What buyers complain about **
**Thickness**22%
*“fairly thin material”*
**Size-Overall**13%
*“Print was bigger than expected”*
**Color**11%
*“Good product, wrong color”*
**Smell**9%
*“But my first customer that got the there item packed with this complained of a moldy smell”*
**Thin**7%
*“Thin”*
**Adhesion/Stickiness**4%
*“Tape does not stick to this”*
**Ease Of Use**2%
*“Hard to work with”*
**Strength**2%
*“Not heavy duty”*
**Weight Heavy**2%
*“Not heavy duty”*
**Value For Money**2%
*“little bit expensive though for what it is”*
### **Top return reasons **
**Size-Overall**54%
**Color**16%
**Value For Money**11%
**Advertised Vs Actual Product**6%
**Thin**3%
**Functionality-Overall**2%
**Thickness**2%
**Display Colors**1%
**Quality-Overall**1%
**Material Quality**1%
## **Common questions**
- **Is burgundy wrapping paper profitable to sell on Amazon United States?**
- The niche generates $189K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the burgundy wrapping paper niche?**
- 20 brands and 22 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in burgundy wrapping paper?**
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 2.7%.
- **When does demand for burgundy wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 60.0× the quietest.
- **What does it cost to enter the burgundy wrapping paper niche?**
- Listings span $5.80–$28.86; the average listing price is $12.06 (sweet spot $15–$100). The average incumbent carries 1,466 reviews — the moat a new listing must climb.
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