---
title: "Bullet Journal Pens — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/bullet-journal-pens"
last_updated: "2026-08-09T09:47:16.259Z"
locale: en
meta:
description: "Niche score 46/100 · $26K/yr market · 76K searches/yr · $11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $26K/yr market · 76K searches/yr · $11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bullet Journal Pens — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **bullet journal pens**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 8Conversion 39Competition 83Returns 97Price range 64Avg price 42Brand share 81Review moat 20Quality gap 32
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$4.73–$33.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.05**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,035.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-33.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$26K**
$26K/yr · 76K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bullet journal pens is a $26K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bullet journal pens market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$44K–$55K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**162**
**Top-5 brand share**
**54%**
Top 20: 95%
**Top-5 click share**
**32%**
Top 20: 71%
**Open market**
**41%**
- Mr. Pen18% - iBayam11% - Zebra Pen11% - SAKURA8% - WRITECH7% - Paper Mate6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/bullet-journal-pens/trend)
## **Top bullet journal pens search terms**
- **bullet journal pens**35K/yr-42.8%4.5% conv. - **journaling pen set**11K/yr-13.4%2.0% conv. - **calendar pens**9K/yr-27.8%7.1% conv. - **journal pen set**8K/yr+9.4%1.5% conv. - **book annotation pens**4K/yr-22.7%3.5% conv. - **planner pens no bleed**9K/yr-64.4%2.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/bullet-journal-pens/search-terms)
## **Top bullet journal pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7836%$2K9%$2K12%$3K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**iBayam 18 Colors Journal Planner Pens Office School Supplies Fine Point Fineliner Drawing Art Markers for Bullet Journaling Scrapbook Notebook Writing Note Taking Calendar Stationary Adult Coloring**iBayam**$8.54**4.6★118,437 rev](https://www.amazon.com/dp/B0772XSNXY) [2**Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm**Mr. Pen**$5.44**4.5★600 rev](https://www.amazon.com/dp/B0DKT3L63V) [3**SAKURA Pigma Micron Fineliner Pens - Archival Black Ink Pens - Pens for Writing Drawing or Journaling - Assorted Point Sizes - 6 Pack**SAKURA**$12.06**4.8★64,887 rev](https://www.amazon.com/dp/B0008G8G8Y) [4**Paper Mate Flair Felt Tip Pens Medium Point (0.7mm) 12 Count - For Arts & Crafts Note-Taking Journaling School Supplies for Teachers & Students**Paper Mate**$10.02**4.8★57,641 rev](https://www.amazon.com/dp/B000J09CO6) [5**Piochoo Dual Brush Marker Pens 24 Colored Markers Fine Point and Brush Tip for Adult Coloring Books Bullet Journals Planners Note Taking Coloring Writing**Piochoo**$8.29**4.6★7,521 rev](https://www.amazon.com/dp/B089QJ9L77)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct**WRITECH**$14.24**44 rev6mo ago](https://www.amazon.com/dp/B0GFDG1334) [**Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)**Zebra Pen**$18.72**27 rev10mo ago](https://www.amazon.com/dp/B0FPL83LWN) [**PAPERAGE Felt Tip Fine Point Pens (0.4mm) 12 Pack Colored Pens For Journaling Notebooks Planners Calendars & Drawing Great for School Office & Home (Pastel)**PAPERAGE**$9.88**58 rev1y ago](https://www.amazon.com/dp/B0F6VVBTY8) [**Grabie Erasable Gel Pens Medium Point 0.7 mm Erasable Pens Make Mistakes Disappear for Drawing Writing Planner Pack of 9 Assorted Colors**Grabie**$15.02**3,040 rev1y ago](https://www.amazon.com/dp/B0F31FGM9F) [**Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm**Mr. Pen**$5.44**600 rev1y ago](https://www.amazon.com/dp/B0DKT3L63V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct**WRITECH**$14.24**4.7★**▲ 688%**](https://www.amazon.com/dp/B0GFDG1334) [**PAPERAGE Felt Tip Fine Point Pens (0.4mm) 12 Pack Colored Pens For Journaling Notebooks Planners Calendars & Drawing Great for School Office & Home (Pastel)**PAPERAGE**$9.88**4.3★**▲ 510%**](https://www.amazon.com/dp/B0F6VVBTY8) [**Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)**Zebra Pen**$18.72**4.9★**▲ 351%**](https://www.amazon.com/dp/B0FPL83LWN) [**BLIEVE Bible Highlighters And Pens No Bleed Chisel Tip & Rollerball Pens Multicolor Ink Comfort Grip & Fast Dry Cute Bible Journaling (PASTEL)**BLIEVE**$8.65**4.6★**▲ 255%**](https://www.amazon.com/dp/B0BDKFK97G) [**Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip**Mr. Pen**$6.42**4.5★**▲ 229%**](https://www.amazon.com/dp/B0DKT565MS)
**~~View all trending →~~**
## **What buyers say about bullet journal pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Colors are accurate”*
**Writing Experience**18%
*“Easy to write”*
**Quality-Overall**8%
*“solid quality”*
**Pen/Pencil Quality**5%
*“Great Markers”*
**Value For Money**4%
*“Excellent value”*
**Erasability**4%
*“Erases great”*
**Smudge Resistance**3%
*“No smears”*
**Soft Feel**2%
*“Smooth and easy”*
**Advertised Vs Actual Product**2%
*“As described”*
**Ease Of Use**2%
*“Easy to hold”*
### **What buyers complain about **
**Writing Experience**11%
*“Not smooth writing”*
**Color**9%
*“Wrong colors”*
**Dry/Empty Ink**7%
*“Dry marker”*
**Ink Leakage**7%
*“The ink leaks”*
**Durability**5%
*“after like a week”*
**Quality-Overall**4%
*“Awful Quality”*
**Functionality-Overall**3%
*“not Functional”*
**Value For Money**3%
*“They arent cheap”*
**Moist/Dry**3%
*“Dried Up”*
**Paper Quality**3%
*“make the paper look odd”*
### **Top return reasons **
**Ink Refill**14%
**Color**12%
**Writing Experience**9%
**Functionality-Overall**8%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Dry/Empty Ink**6%
**Size-Overall**4%
**Quality-Overall**3%
**Display Colors**3%
## **Common questions**
- **Is bullet journal pens profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 54 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the bullet journal pens niche?**
- 26 brands and 162 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in bullet journal pens?**
- Top complaints mined from reviews: Writing Experience, Color, Dry/Empty Ink. The return rate is 0.7%.
- **When does demand for bullet journal pens peak?**
- Demand peaks in Jan–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the bullet journal pens niche?**
- Listings span $4.73–$33.35; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 13,036 reviews — the moat a new listing must climb.
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