---
title: "Bulk Paint — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/bulk-paint"
last_updated: "2026-08-09T09:34:38.496Z"
locale: en
meta:
description: "Niche score 52/100 · $77K/yr market · 27K searches/yr · $48.49 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $77K/yr market · 27K searches/yr · $48.49 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bulk Paint — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk paint**
**Worth a look**
Shows a sweet-spot price point ($48.49 avg), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 36Conversion 67Competition 66Returns 86Price range 43Avg price 94Brand share 76Review moat 31Quality gap 24
**Avg price**
**Great****$48.49**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$9.82–$208.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,416.54**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 27K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bulk paint is a $77K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk paint market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$73K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**34%**
- unuaST15% - Nicpro14% - Shuttle Art13% - DUA MAIGA8% - Colorations8% - Crayola7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/bulk-paint/trend)
## **Top bulk paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**unuaST Acrylic Paint Sets for Adults 14 Colors Large Bulk Acrylic Paints kits Rich Pigment Art Painting Supplies for Artists/Beginners Paint Sets for Canvas with Pump Color Wheel (10oz/300ml)**unuaST**$33.21**4.6★980 rev](https://www.amazon.com/dp/B0DK1KPKF1) [2**280 Pcs Washable Acrylic Paint for Kids Arts and Crafts 20 Gouache Watercolor Paint Sets of 12 Colors for Party Classroom Painting Supplies 20 Flat and 20 Pointed Brushes**DUA MAIGA**$22.72**4.8★291 rev](https://www.amazon.com/dp/B0C6B2LYDW) [3**Nicpro 14 Colors Large Bulk Acrylic Paint Set (16.9 oz 500 ml) Rich Art Painting Supplies Non Toxic for Multi Surface Rock Canvas Wood Ceramic Leather Fabric Craft for Adult with Color Wheel**Nicpro**$42.75**4.6★2,787 rev](https://www.amazon.com/dp/B097N3W23S) [4**Shuttle Art 18 Colors Acrylic Paint Bottle Set (250ml/8.45oz) Rich Pigmented Bulk Painting Supplies for Artists Beginners and Kids on Rocks Crafts Canvas Wood Ceramic**Shuttle Art**$35.50**4.7★4,131 rev](https://www.amazon.com/dp/B08RYRD95M) [5**Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+**Crayola**$46.80**4.8★3,878 rev](https://www.amazon.com/dp/B0044SEK0A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caliart 52 Colors Acrylic Paint Set Art Supplies Craft Canvas Painting Kit**Caliart**$31.42**23,739 rev5mo ago](https://www.amazon.com/dp/B0GF1XCRTP) [**162 Pcs Paint Brushes Bulk Round Flat Tip Acrylic Paint Brushes Set for Kids Classroom Crafts Oil Watercolor Canvases Face Painting Touch Up**ONEXIZ**$9.82**209 rev8mo ago](https://www.amazon.com/dp/B0G18Z91LQ) [**Shuttle Art 15 Colors Washable Paint for Kids 32 oz Bulk Tempera Paint with Pump Non-Toxic Kids Washable Paint for Art and Crafts School & Home Must Haves**Shuttle Art**$84.79**15 rev9mo ago](https://www.amazon.com/dp/B0FS7HT3DJ) [**Nicpro 14 Colors Acrylic Paint Set (10oz/300ml) Large Bulk Acrylic Paints kits Rich Pigment Art Painting Supplies for Artists Beginners Adults on Rock Crafts Canvas Wood Ceramic with Pump**Nicpro**$32.80**413 rev9mo ago](https://www.amazon.com/dp/B0FR4P9H52) [**Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8 Pack Matte Finish Classroom Supplies Vibrant Colors Non-Toxic Washes Off Easily School Craft Art Supply Set Each 16oz**Colorations**$34.04**1,146 rev1y ago](https://www.amazon.com/dp/B0DNLJR1RJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shuttle Art 15 Colors Washable Paint for Kids 32 oz Bulk Tempera Paint with Pump Non-Toxic Kids Washable Paint for Art and Crafts School & Home Must Haves**Shuttle Art**$84.79**4.6★**▲ 228%**](https://www.amazon.com/dp/B0FS7HT3DJ) [**Caliart 52 Colors Acrylic Paint Set Art Supplies Craft Canvas Painting Kit**Caliart**$31.42**4.7★**▲ 176%**](https://www.amazon.com/dp/B0GF1XCRTP) [**Nicpro 14 Colors Acrylic Paint Set (10oz/300ml) Large Bulk Acrylic Paints kits Rich Pigment Art Painting Supplies for Artists Beginners Adults on Rock Crafts Canvas Wood Ceramic with Pump**Nicpro**$32.80**4.4★**▲ 154%**](https://www.amazon.com/dp/B0FR4P9H52) [**322PCS Washable Acrylic Paint for Kids Arts and Crafts 23 Gouache Watercolor Paint Combination Sets of 12 Colors for Party Classroom Painting Supplies 23 Flat and 23 Pointed Brushes**CHANGTIKEJI**$17.88**4.8★**▲ 119%**](https://www.amazon.com/dp/B0CYQ2RGR5) [**162 Pcs Paint Brushes Bulk Round Flat Tip Acrylic Paint Brushes Set for Kids Classroom Crafts Oil Watercolor Canvases Face Painting Touch Up**ONEXIZ**$9.82**4.7★**▲ 99%**](https://www.amazon.com/dp/B0G18Z91LQ)
**~~View all trending →~~**
## **What buyers say about bulk paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Great assortment of colors”*
**Value For Money**11%
*“Great deal”*
**Quality-Overall**11%
*“Excellent Product”*
**Paint Quality**11%
*“Good Paint”*
**Ease Of Cleaning**5%
*“It does clean off skin easily”*
**Engraving/Paint/Sublimation**4%
*“Colors are beautiful paint works good”*
**Ease Of Use**4%
*“Awesome set easy to use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Gifting Purpose**2%
*“Christmas gift”*
**Fun/Entertainment Experience**1%
*“Perfect for the grandkids fun”*
### **What buyers complain about **
**Paint Quality**27%
*“Low price low quality of paint”*
**Thickness**11%
*“the paint itself was kind of thick”*
**Color**10%
*“The black is not even black”*
**Quality-Overall**7%
*“Cheap for a reason”*
**Leak-Proof**4%
*“Three bottles leaked”*
**Product Condition**3%
*“Used product”*
**Size-Overall**3%
*“Too small”*
**Stain Resistance**2%
*“Stains clothing”*
**Value For Money**2%
*“Not worth it”*
**Durability**2%
*“they break when you squeeze”*
### **Top return reasons **
**Paint Quality**42%
**Value For Money**15%
**Color**10%
**Size-Overall**9%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Quality-Overall**3%
**Leak-Proof**2%
**Functionality-Overall**2%
**Display Colors**1%
## **Common questions**
- **Is bulk paint profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 35 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the bulk paint niche?**
- 20 brands and 53 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in bulk paint?**
- Top complaints mined from reviews: Paint Quality, Thickness, Color. The return rate is 1.5%.
- **When does demand for bulk paint peak?**
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the bulk paint niche?**
- Listings span $9.82–$208.18; the average listing price is $48.49 (sweet spot $15–$100). The average incumbent carries 3,417 reviews — the moat a new listing must climb.
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