---
title: "Bulk Necklaces — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/bulk-necklaces"
last_updated: "2026-08-09T09:38:04.020Z"
locale: en
meta:
description: "Niche score 47/100 · $42K/yr market · 173K searches/yr · $13.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $42K/yr market · 173K searches/yr · $13.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bulk Necklaces — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk necklaces**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 47Conversion 22Competition 62Returns 37Price range 57Avg price 65Brand share 85Review moat 43Quality gap 65
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.74**
avg listing price — sweet spot $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$6.77–$25.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+17.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,199.67**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$42K**
$42K/yr · 173K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bulk necklaces is a $42K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 47/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk necklaces market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#705**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**33 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**50%**
Top 20: 85%
**Top-5 click share**
**48%**
Top 20: 78%
**Open market**
**46%**
- Lemonkey18% - NEWITIN15% - Tewiky6% - PAVOI5% - Luxval5% - Aukmla4%
## **Demand**
Weekly Amazon search volume, last 8 weeks — +17.6% search growth over the last 90 days.
4K3KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/bulk-necklaces/trend)
## **Top bulk necklaces search terms**
- **bulk necklaces**37K/yr+5.0%1.1% conv. - **elegant gold necklace**15K/yr+62.1%0.6% conv. - **necklace bulk**19K/yr+2.3%1.0% conv. - **necklaces bulk**18K/yr+11.3%1.1% conv. - **necklace for strapless dress**12K/yr+77.2%0.2% conv. - **gold formal necklace**13K/yr+20.0%0.7% conv. - **gold choker necklace set**13K/yr-10.0%0.3% conv. - **gold elegant necklace**9K/yr+53.7%0.6% conv. - **bulk necklaces for women**12K/yr+0.7%1.1% conv. - **gold chain set**8K/yr+20.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/bulk-necklaces/search-terms)
## **Top bulk necklaces products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lemonkey 24 Pack Necklace Chains Bulk Gold and Silver Plated DIY Cable Link Chains for Jewelry Making 18 Inches**Lemonkey**$6.77**4.3★730 rev](https://www.amazon.com/dp/B0CN9N5VHF) [2**NEWITIN 69 Pieces Gold Jewelry Set for Women Fashion Costume Jewelry Gold Plated Necklace Bracelet Earrings Set for Women**NEWITIN**$17.35**3.9★4,309 rev](https://www.amazon.com/dp/B0CRKTWVZS) [3**PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women**PAVOI**$13.77**4.4★13,655 rev](https://www.amazon.com/dp/B07QTJ1WWL) [4**Tewiky Layered Necklaces for Women Non Tarnish- Chunky 14k Gold Plated Herringbone/Snake/Rope/Box/Cuban Link Chain for Women Waterproof Layering Stack Choker Necklace Trendy Dainty Tarnish Free Jewelry Set**Tewiky**$13.99**4.3★4,967 rev](https://www.amazon.com/dp/B0F2M4CNWH) [5**Aukmla Rhinestones Bridal Wedding Jewelry Set Choker Necklaces Earrings Bracelet Sets Prom Jewelry for Women and Brides (Gold)**Aukmla**$13.34**4.2★57 rev](https://www.amazon.com/dp/B0DYY6F6ZD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SWEETASK Gold Necklace for Women Dainty CZ Diamond Chain for Women Trendy Non Tarnish Free Womens Small Layering Cubic Zirconia Necklace Simple Waterproof Jewelry 14 16 18inch**SWEETASK**$12.05**72 rev5mo ago](https://www.amazon.com/dp/B0GJKHV4Q1) [**LOTSOF 20 Pcs Dainty Colorful Butterfly Pendant Necklace Set for Women Bohemian Acrylic Butterfly Chain Necklace Cute Jewelry Set Gift (Multiple Colors)**LOTSOF**$21.69**12 rev7mo ago](https://www.amazon.com/dp/B0G4C554GX) [**LOTSOF 18 Piece Butterfly Pendant Necklace Set Colorful Acrylic Chain Necklaces for Women Bohemian Jewelry Gift**LOTSOF**$19.78**18 rev10mo ago](https://www.amazon.com/dp/B0FNMCKD8L) [**LIQWEI 10 Pieces Colorful Butterfly Pendant Necklace Set For Women Colorful Butterfly Jewelry Butterflys Necklace Butterflys Chain Necklaces Pack Friendship Party Jewelry Gift**LIQWEI**$9.13**13 rev10mo ago](https://www.amazon.com/dp/B0FMQFNB34) [**CLOACE Rhinestone Bridal Wedding Jewelry Set Sparkly Chocker Necklaces Earrings Prom Jewelry Accessories for Women (Gold)**CLOACE**$10.35**33 rev1y ago](https://www.amazon.com/dp/B0F37V8SZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SWEETASK Gold Necklace for Women Dainty CZ Diamond Chain for Women Trendy Non Tarnish Free Womens Small Layering Cubic Zirconia Necklace Simple Waterproof Jewelry 14 16 18inch**SWEETASK**$12.05**4.5★**▲ 124%**](https://www.amazon.com/dp/B0GJKHV4Q1) [**Carffordo 925 Sterling Silver Necklace Silver Chain Necklace for Women Simple Dainty Necklace for Women Waterproof Trendy Jewelry Gifts**Carffordo**$17.62**4.3★**▲ 113%**](https://www.amazon.com/dp/B0DCHYR9DS) [**selizo 30 Pack Jewelry Making Chains Necklace Chain Bulk Silver Plated Necklace Chains for Necklace Jewelry Making 1.2 mm (24 Inches)**selizo**$9.94**4.4★**▲ 87%**](https://www.amazon.com/dp/B07ZJ7RS87) [**Paxuan 4pcs Cubic Zirconia Wedding Jewelry Sets for Bride Bridesmaid Cubic Zirconia Pendant Necklace Earrings Link Tennis Bracelet Open Ring Set for Women**Paxuan**$15.30**4.3★**▲ 81%**](https://www.amazon.com/dp/B0BJ8VN3QV) [**LOTSOF 20 Pcs Dainty Colorful Butterfly Pendant Necklace Set for Women Bohemian Acrylic Butterfly Chain Necklace Cute Jewelry Set Gift (Multiple Colors)**LOTSOF**$21.69**4.9★**▲ 74%**](https://www.amazon.com/dp/B0G4C554GX)
**~~View all trending →~~**
## **What buyers say about bulk necklaces**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“the necklace and quality are great”*
**Value For Money**15%
*“Good Price”*
**Color**8%
*“variety of colors”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Size-Overall**5%
*“Fits perfect”*
**Gifting Purpose**5%
*“ideal for gifting”*
**Chain/Key Quality**5%
*“The chain is delicate yet sturdy, with a subtle shine that looks elegant and minimalist”*
**Brightness/Shine/Glow**5%
*“It sparkles sooo nice”*
**Shape/Style**4%
*“This set is stylish”*
**Durability**3%
*“Very durable”*
### **What buyers complain about **
**Quality-Overall**19%
*“Not well made”*
**Durability**17%
*“don't last”*
**Size-Overall**13%
*“So small”*
**Color**8%
*“Color is horrible”*
**Chain/Key Quality**6%
*“Chain is short”*
**Allergies**4%
*“gave me a rash”*
**Value For Money**4%
*“Waste of money”*
**Advertised Vs Actual Product**3%
*“Totally misrepresented”*
**Precious Gemstone**3%
*“a diamond already fell out”*
**Strength**2%
*“Too Fragile”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**14%
**Advertised Vs Actual Product**9%
**Color**8%
**Metal Authenticity**6%
**Chain/Key Quality**6%
**Neck Fit**6%
**Defective Material/Parts**4%
**Material Quality**2%
**Functionality-Overall**2%
## **Common questions**
- **Is bulk necklaces profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 39 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the bulk necklaces niche?**
- 33 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in bulk necklaces?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 4.0%.
- **What does it cost to enter the bulk necklaces niche?**
- Listings span $6.77–$25.86; the average listing price is $13.74 (sweet spot $15–$100). The average incumbent carries 2,200 reviews — the moat a new listing must climb.
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