---
title: "Bulk Keychains — $234K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/bulk-keychains"
last_updated: "2026-08-09T09:34:13.754Z"
locale: en
meta:
description: "Niche score 52/100 · $234K/yr market · 820K searches/yr · $11.39 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $234K/yr market · 820K searches/yr · $11.39 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bulk Keychains — $234K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk keychains**
**Worth a look**
Shows low returns (1.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 44Growth 29Conversion 31Competition 73Returns 91Price range 49Avg price 45Brand share 89Review moat 48Quality gap 21
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.93–$25.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,737.05**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.39**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$234K**
$234K/yr · 820K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bulk keychains is a $234K/yr Amazon United States market (820K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk keychains market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$228K–$285K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#768**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**36 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**46%**
Top 20: 85%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**49%**
- Junkin14% - KANSPHY10% - LEOBRO9% - Papacharms7% - Ecally6% - HXSEMAYIG5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +3.6% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/bulk-keychains/trend)
## **Top bulk keychains search terms**
- **keychains bulk**239K/yr+15.8%3.1% conv. - **bulk keychains**151K/yr-3.0%0.8% conv. - **key chains bulk**106K/yr+2.5%2.1% conv. - **keychain bulk**105K/yr-2.5%1.7% conv. - **key chain bulk**39K/yr+6.3%1.8% conv. - **bulk keychain**29K/yr+7.6%0.8% conv. - **bulk key chains**30K/yr-5.1%0.8% conv. - **mini keychains**22K/yr-10.3%0.2% conv. - **tiny keychain**15K/yr-0.9%0.1% conv. - **keychain accessories bulk**16K/yr-23.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/bulk-keychains/search-terms)
## **Top bulk keychains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$19K12%$28K16%$37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Junkin 24 Pcs Boho Bulk Keychains for Women Men Cute Designer Key Chains Accessories Christmas Employee Appreciation Gifts**Junkin**$12.16**4.5★86 rev](https://www.amazon.com/dp/B0BY8VPMFF) [2**100Pcs Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings**KANSPHY**$7.04**4.8★2,907 rev](https://www.amazon.com/dp/B08SJP1H8L) [3**Papacharms Bulk Keychains 20pcs Random Different Keychain Lot Lovely Cool Key Chains for Student Prize Birthday Gift Party Favor**Papacharms**$8.97**4.7★202 rev](https://www.amazon.com/dp/B0F93B844M) [4**Ecally 12 Cute Resin Bear Keychain Macaron Bear Keychains Candy Pendant Jewelry Gift Bag Key Ring Accessories for Girl Women (Blue Pink Purple Pink)**Ecally**$14.57**4.6★391 rev](https://www.amazon.com/dp/B0FM3LNJ47) [5**HXSEMAYIG 100PCS Keychain Hooks with Key Rings Metal Swivel Lobster Claw Clasps for Keychain Clip Lanyard Jewelry Making Crafts (Silver)**HXSEMAYIG**$5.79**4.7★4,841 rev](https://www.amazon.com/dp/B08R6DQTML)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TANGQX 10/20/30/50/100PCS Random Cute Cartoon Keychains Bulk - Assorted PVC Rubber Key for Party Favors Birthday Gifts Backpack Charms Goodie Bag Fillers (10)**TANGQX**$4.91**4 rev2mo ago](https://www.amazon.com/dp/B0GXPF9PNS) [**120PCS Keychain Making Supplies 60PCS Key Chain Rings with Chain and 60PCS Jump Rings Keychains Bulk Rings Making Kit for Crafts**Sucrown**$6.05**64 rev3mo ago](https://www.amazon.com/dp/B0GSPWSPSW) [**42 Pcs Beadable Keychain Bars Bulk Blank Beaded Keychain Making Kit DIY Bead Keychain Supplies 14 Metal Keychain Bars 14 Bags 14 Thank You Cards Included for Women Men Mothers Day Birthday Gift**YUESEK**$9.62**939 rev6mo ago](https://www.amazon.com/dp/B0GDFFYHDT) [**MRUKATNUS 50Pcs Random Different Keychains Cute Keyring Bulk for Party Favors Classroom Prizes Students Incentives**MRUKATNUS**$8.95**56 rev6mo ago](https://www.amazon.com/dp/B0G4R2LKBN) [**Ecally 12 Cute Resin Bear Keychain Macaron Bear Keychains Candy Pendant Jewelry Gift Bag Key Ring Accessories for Girl Women (Blue Pink Purple Pink)**Ecally**$14.57**391 rev10mo ago](https://www.amazon.com/dp/B0FM3LNJ47)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TANGQX 10/20/30/50/100PCS Random Cute Cartoon Keychains Bulk - Assorted PVC Rubber Key for Party Favors Birthday Gifts Backpack Charms Goodie Bag Fillers (10)**TANGQX**$4.91**5.0★**▲ 192%**](https://www.amazon.com/dp/B0GXPF9PNS) [**120PCS Keychain Making Supplies 60PCS Key Chain Rings with Chain and 60PCS Jump Rings Keychains Bulk Rings Making Kit for Crafts**Sucrown**$6.05**5.0★**▲ 188%**](https://www.amazon.com/dp/B0GSPWSPSW) [**42 Pcs Beadable Keychain Bars Bulk Blank Beaded Keychain Making Kit DIY Bead Keychain Supplies 14 Metal Keychain Bars 14 Bags 14 Thank You Cards Included for Women Men Mothers Day Birthday Gift**YUESEK**$9.62**4.6★**▲ 176%**](https://www.amazon.com/dp/B0GDFFYHDT) [**MRUKATNUS 50Pcs Random Different Keychains Cute Keyring Bulk for Party Favors Classroom Prizes Students Incentives**MRUKATNUS**$8.95**4.6★**▲ 141%**](https://www.amazon.com/dp/B0G4R2LKBN) [**Baaxxango 30 pcs Acrylic Photo Frame Keyring 2.16 x 1.5 Inch/5.5 x 4 cm Personalized Keychains Clear Picture Keychain as Gift Suit for Artwork**Baaxxango**$10.82**4.4★**▲ 82%**](https://www.amazon.com/dp/B07T4SN46Q)
**~~View all trending →~~**
## **What buyers say about bulk keychains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“good variety”*
**Value For Money**14%
*“Money well spent”*
**Advertised Vs Actual Product**11%
*“As Advertised”*
**Size-Overall**8%
*“Cute size”*
**Ease Of Use**6%
*“Ease of use”*
**Gifting Purpose**5%
*“Good gift”*
**Strength**5%
*“The pieces are sturdy”*
**Durability**4%
*“are holding up well”*
**Color**3%
*“bright colors”*
**Design-Overall**3%
*“The designs were interesting”*
### **What buyers complain about **
**Size-Overall**35%
*“BUT A LITTLE LARGE”*
**Quality-Overall**13%
*“Not very good quality control”*
**Durability**9%
*“not durable”*
**Strength**8%
*“Super fragile”*
**Color**3%
*“there were barely any bright colors”*
**Thickness**3%
*“Key ring is not super thick”*
**Advertised Vs Actual Product**3%
*“Completely false advertisement”*
**Value For Money**2%
*“You can find some a little cheaper”*
**Ease Of Use**1%
*“They are a tad hard to open”*
**Assembly/Installation**1%
*“they are not assembled”*
### **Top return reasons **
**Size-Overall**63%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Quality-Overall**6%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Strength**2%
**Material Quality**1%
**Color**1%
**Chain/Key Quality**1%
## **Common questions**
- **Is bulk keychains profitable to sell on Amazon United States?**
- The niche generates $234K/yr across 40 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the bulk keychains niche?**
- 36 brands and 43 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in bulk keychains?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.
- **When does demand for bulk keychains peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bulk keychains niche?**
- Listings span $3.93–$25.48; the average listing price is $11.39 (sweet spot $15–$100). The average incumbent carries 1,737 reviews — the moat a new listing must climb.
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