---
title: "Bubblegum Beads — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/bubblegum-beads"
last_updated: "2026-08-09T09:38:22.259Z"
locale: en
meta:
description: "Niche score 58/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bubblegum Beads — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **bubblegum beads**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 24Conversion 28Competition 95Returns 93Price range 70Avg price 67Brand share 96Review moat 87Quality gap 23
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****269.13**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.03–$38.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.04**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$151K**
$151K/yr · 472K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bubblegum beads is a $151K/yr Amazon United States market (472K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubblegum beads market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$140K–$176K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#2,253**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**67 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**34%**
Top 20: 73%
**Top-5 click share**
**19%**
Top 20: 43%
**Open market**
**62%**
- ANCADN8% - jinalulu7% - Funtopia7% - CYEENUT7% - BERMRO5% - Jeacksy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -1.3% search growth over the last 90 days.
12K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/bubblegum-beads/trend)
## **Top bubblegum beads search terms**
- **20mm beads**76K/yr+10.1%1.1% conv. - **bubblegum beads**51K/yr+4.1%1.0% conv. - **fancy beads for pens**44K/yr-13.0%0.8% conv. - **16mm beads**42K/yr+8.4%1.5% conv. - **20 mm beads**35K/yr+15.1%1.2% conv. - **pen beads for beadable pens**33K/yr-13.9%1.9% conv. - **pen charms**26K/yr-3.5%0.8% conv. - **bubble gum beads**21K/yr+14.5%1.2% conv. - **16 mm beads**17K/yr+29.6%1.3% conv. - **rhinestone beads for pens**20K/yr-11.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/bubblegum-beads/search-terms)
## **Top bubblegum beads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**232pcs Beads for Pens Funtopia Acrylic Focal Beads for Keychains 16mm**Funtopia**$14.21**4.7★168 rev](https://www.amazon.com/dp/B0FJWWR4FX) [2**250 Pcs Beads for Pens Focal Beads for Beadable Pens**jinalulu**$9.36**4.7★894 rev](https://www.amazon.com/dp/B0DGXQRFDQ) [3**ANCADN 16mm Acrylic Beads 100pcs Ab Rainbow Color Pen Beads Chunk Bubblegum Beads for DIY for Jewelry Making Bracelets Beadable Pens(Rainbow)**ANCADN**$8.51**4.8★660 rev](https://www.amazon.com/dp/B0C8FG4Q2F) [4**100Pcs 20mm Beads for Pens Making Rhinestone Beads Mixed Acrylic Bubblegum Bead Crystal Round Sparkly Chunky Bead for Pens Beadable Bracelet Necklace Keychain DIY Craft Jewelry Making Supplies**ZYEHXED**$20.50**4.6★192 rev](https://www.amazon.com/dp/B0DSDSGY14) [5**20mm Bubblegum Beads for Adult Crafts Making 50 PCS Beads Bulk Mix Colorful Chunk Bubble Gum Bead with Round Spacers Extender Chains Beading Cord for DIY Bag Chain Crafts Bracelets Necklaces**Jeacksy**$12.68**4.7★285 rev](https://www.amazon.com/dp/B0CHM83QLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LYNXMART Random 20 Pcs 3D Animal Silicone Focal Beads Pens Beads Bulk for Beadable Keychain DIY Crafts Necklace Bracelet Phone Chain Charms Jewelry Making**LYNXMART**$15.99**15 rev2mo ago](https://www.amazon.com/dp/B0GY95H6LS) [**Ymapinc 10Pcs Beadable Pens Beads 0.67 inch Glitter Bead for Handmade Pens Making DIY Chunky Beads Keychain Pendant Friendship Bracelet Earrings Key Ring Decor**Ymapinc**$7.56**7 rev7mo ago](https://www.amazon.com/dp/B0G4WNMZN2) [**60 Pcs 20mm Rhinestone Beads - Large Focal Bead for Beadable Pens Chunky Bubblegum Beads for Keychains Bracelets Crafts Jewelry Making**jinalulu**$17.75**51 rev8mo ago](https://www.amazon.com/dp/B0G1BZR1BJ) [**232pcs Beads for Pens Funtopia Acrylic Focal Beads for Keychains 16mm**Funtopia**$14.21**168 rev8mo ago](https://www.amazon.com/dp/B0FJWWR4FX) [**HUISUYTON 320 PCS Beads for Pens Focal Beads for Beadable Pens**HUISUYTON**$9.83**601 rev10mo ago](https://www.amazon.com/dp/B0FKSGS85B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LYNXMART Random 20 Pcs 3D Animal Silicone Focal Beads Pens Beads Bulk for Beadable Keychain DIY Crafts Necklace Bracelet Phone Chain Charms Jewelry Making**LYNXMART**$15.99**4.9★**▲ 275%**](https://www.amazon.com/dp/B0GY95H6LS) [**100 Pcs 20mm Beads for Pens Rhinestone Bubblegum Beads Mixed Crystal Acrylic Round Chunky Bead Sparkly Craft Large Balls Bead for Pen Beadable Keychain Bracelet Necklace DIY Jewelry Making Supplies**Exway**$20.65**4.5★**▲ 200%**](https://www.amazon.com/dp/B0DSVV885R) [**60 Pcs 20mm Rhinestone Beads - Large Focal Bead for Beadable Pens Chunky Bubblegum Beads for Keychains Bracelets Crafts Jewelry Making**jinalulu**$17.75**4.6★**▲ 168%**](https://www.amazon.com/dp/B0G1BZR1BJ) [**232pcs Beads for Pens Funtopia Acrylic Focal Beads for Keychains 16mm**Funtopia**$14.21**4.7★**▲ 91%**](https://www.amazon.com/dp/B0FJWWR4FX) [**Ymapinc 10Pcs Beadable Pens Beads 0.67 inch Glitter Bead for Handmade Pens Making DIY Chunky Beads Keychain Pendant Friendship Bracelet Earrings Key Ring Decor**Ymapinc**$7.56**4.2★**▲ 65%**](https://www.amazon.com/dp/B0G4WNMZN2)
**~~View all trending →~~**
## **What buyers say about bubblegum beads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Colors are vibrant”*
**Quality-Overall**21%
*“Excellent quality”*
**Value For Money**9%
*“Good price”*
**Advertised Vs Actual Product**7%
*“Exactly As Pictured”*
**Size-Overall**6%
*“They fit brand name shoes”*
**Fun/Entertainment Experience**3%
*“Fun and cute”*
**Embellishment/Embroidery Quality**3%
*“The colors are vibrant and fun, making them perfect for decorating beaded pens, keychains, or jewelry”*
**Ease Of Use**3%
*“Easy to use”*
**Brightness/Shine/Glow**3%
*“Love the brightness”*
**Design-Overall**3%
*“The rest were very neatly crafted”*
### **What buyers complain about **
**Size-Overall**22%
*“They're a little too big”*
**Quality-Overall**15%
*“Bad quality”*
**Advertised Vs Actual Product**13%
*“Very misleading”*
**Color**11%
*“have bad coloring”*
**Value For Money**5%
*“Not a great value for the amount of money”*
**Durability**4%
*“one broke easily”*
**Ease Of Use**1%
*“The pen bags are so hard to open”*
**Weight Heavy**1%
*“heavy to use for earrings”*
**Ink Leakage**1%
*“run out of ink the 1st or second time you use them”*
**Leak-Proof**1%
*“Color leaks”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**13%
**Color**7%
**Quality-Overall**6%
**Value For Money**5%
**Material Quality**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Display Colors**2%
**Product Condition**1%
## **Common questions**
- **Is bubblegum beads profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 126 tracked products. 10 of 28 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the bubblegum beads niche?**
- 67 brands and 69 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in bubblegum beads?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- **When does demand for bubblegum beads peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bubblegum beads niche?**
- Listings span $5.03–$38.20; the average listing price is $14.04 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.
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