---
title: "Brutfuner Colored Pencils — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/brutfuner-colored-pencils"
last_updated: "2026-08-09T09:42:41.377Z"
locale: en
meta:
description: "Niche score 30/100 · $52K/yr market · 76K searches/yr · $25.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $52K/yr market · 76K searches/yr · $25.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brutfuner Colored Pencils — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **brutfuner colored pencils**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 22Conversion 34Competition 0Returns 96Price range 83Avg price 95Brand share 0Review moat 25Quality gap 20
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.50–$35.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,602**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$52K**
$52K/yr · 76K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brutfuner colored pencils is a $52K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brutfuner colored pencils market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$63K–$75K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Ohuhu78% - KALOUR15% - SJ STAR-JOY7%
## **Demand**
Weekly Amazon search volume, last 14 weeks — -6.2% search growth over the last 90 days.
2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/brutfuner-colored-pencils/trend)
## **Top brutfuner colored pencils search terms**
- **ohuhu colored pencils**46K/yr-11.7%2.9% conv. - **nyoni colored pencils**3K/yr+49.1%0.1% conv. - **ohuhu pencils**5K/yr-16.3%2.1% conv. - **schpirerr farben colored pencils**3K/yr+26.9%0.1% conv. - **star joy colored pencils**4K/yr+11.1%2.3% conv. - **oil pencils for artists**4K/yr-26.6%0.6% conv. - **150 colored pencils**3K/yr+3.5%0.7% conv. - **colored pencils 120**4K/yr-15.8%0.1% conv. - **ohuhu oil based colored pencils**2K/yr+36.0%4.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/brutfuner-colored-pencils/search-terms)
## **Top brutfuner colored pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$10K40%$21K60%$31K80%$41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ohuhu Colored Pencils 72-color Oil-based for Adult Coloring Portrait Halawa**Ohuhu**$35.82**4.6★851 rev](https://www.amazon.com/dp/B0DGGP6HHD) [2**KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case**KALOUR**$31.94**4.8★3,205 rev](https://www.amazon.com/dp/B08N5WFZPR) [3**SJ STAR-JOY Gold Edition 120 Colored Pencils for Adult Coloring Premier Color Pencils for Layering Shading Blending Holiday Gifts for Artist Drawing Oil Based Colored Pencils**SJ STAR-JOY**$20.84**4.6★2,279 rev](https://www.amazon.com/dp/B08GSBB53D) [4**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG)
### **Newest**
by launch date
[**Ohuhu Colored Pencils 72-color Oil-based for Adult Coloring Portrait Halawa**Ohuhu**$35.82**851 rev1y ago](https://www.amazon.com/dp/B0DGGP6HHD) [**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**12,073 rev3y ago](https://www.amazon.com/dp/B0BHYGM2XG) [**SJ STAR-JOY Gold Edition 120 Colored Pencils for Adult Coloring Premier Color Pencils for Layering Shading Blending Holiday Gifts for Artist Drawing Oil Based Colored Pencils**SJ STAR-JOY**$20.84**2,279 rev5y ago](https://www.amazon.com/dp/B08GSBB53D) [**KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case**KALOUR**$31.94**3,205 rev5y ago](https://www.amazon.com/dp/B08N5WFZPR)
### **Trending**
90-day click momentum
[**KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case**KALOUR**$31.94**4.8★**▲ 35%**](https://www.amazon.com/dp/B08N5WFZPR) [**SJ STAR-JOY Gold Edition 120 Colored Pencils for Adult Coloring Premier Color Pencils for Layering Shading Blending Holiday Gifts for Artist Drawing Oil Based Colored Pencils**SJ STAR-JOY**$20.84**4.6★**— 8%**](https://www.amazon.com/dp/B08GSBB53D) [**Ohuhu Colored Pencils 72-color Oil-based for Adult Coloring Portrait Halawa**Ohuhu**$35.82**4.6★**— 1%**](https://www.amazon.com/dp/B0DGGP6HHD) [**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★**▼ 19%**](https://www.amazon.com/dp/B0BHYGM2XG)
## **What buyers say about brutfuner colored pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Amazing colors”*
**Quality-Overall**12%
*“Good quality pencils”*
**Value For Money**10%
*“Good Value”*
**Pen/Pencil Quality**8%
*“great pencils”*
**Soft Feel**7%
*“They are smooth”*
**Ease Of Use**3%
*“making it easy to keep everything neat”*
**Drawing Experience**2%
*“drawing has become my hobby of choice”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Sharpness**1%
*“easy to sharpen”*
**Durability**1%
*“No breakage yet”*
### **What buyers complain about **
**Color**15%
*“Colors not as strong”*
**Quality-Overall**9%
*“Not as great as they were made to seem”*
**Sharpness**8%
*“Does not sharpen good”*
**Strength**6%
*“some of themare extremely brittle”*
**Durability**5%
*“Not durable”*
**Value For Money**4%
*“little cheaper”*
**Product Condition**4%
*“seem to have been used”*
**Size-Overall**2%
*“small”*
**Moist/Dry**1%
*“VERY DRY SPECIALLY FOR SHADING”*
**Locking Mechanism**1%
*“they didnt come secure at all”*
### **Top return reasons **
**Color**27%
**Advertised Vs Actual Product**11%
**Value For Money**11%
**Quality-Overall**9%
**Display Colors**8%
**Product Condition**6%
**Defective Material/Parts**4%
**Strength**4%
**Size-Overall**3%
**Functionality-Overall**2%
## **Common questions**
- **Is brutfuner colored pencils profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 4 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (30/100).
- **How competitive is the brutfuner colored pencils niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in brutfuner colored pencils?**
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.9%.
- **What does it cost to enter the brutfuner colored pencils niche?**
- Listings span $11.50–$35.82; the average listing price is $25.02 (sweet spot $15–$100). The average incumbent carries 4,602 reviews — the moat a new listing must climb.
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