---
title: "Reviews — brown wrapping paper - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/brown-wrapping-paper/reviews"
last_updated: "2026-08-09T11:13:19.211Z"
locale: en
meta:
  description: "Niche score 54/100 · $4.2M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $4.2M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — brown wrapping paper - Flapen"
---

# **brown wrapping paper**

**Worth a look**

Shows a $4.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 97Growth 48Conversion 82Competition 42Returns 72Price range 61Avg price 81Brand share 2Review moat 23Quality gap 22

**Market size**

**Incredible****$4.2M**

$4.2M/yr · 2.7M searches

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.25**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.31–$29.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+18.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****7,037.43**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Reviews