---
title: "Brass Fasteners — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/brass-fasteners"
last_updated: "2026-08-09T09:38:03.848Z"
locale: en
meta:
description: "Niche score 40/100 · $97K/yr market · 146K searches/yr · $5.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $97K/yr market · 146K searches/yr · $5.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brass Fasteners — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **brass fasteners**
**Skip it**
Prices mostly outside the sweet spot ($2.08–$8.88) — this niche doesn't clear our bar today.
Market size 24Growth 22Conversion 95Competition 24Returns 97Price range 0Avg price 15Brand share 35Review moat 72Quality gap 21
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****631.12**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$97K**
$97K/yr · 146K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.44**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.08–$8.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, brass fasteners is a $97K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brass fasteners market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$109K–$136K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**12%**
- Charles Leonard34% - Newkita30% - Hotop9% - ADULLPONY6% - Monigte5% - HAPY SHOP4% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/brass-fasteners/trend)
## **Top brass fasteners search terms**
- **paper fasteners**63K/yr-8.8%9.2% conv. - **brass fasteners**33K/yr+1.8%13.7% conv. - **paper fasteners for crafts**14K/yr-1.5%12.1% conv. - **brass brads**10K/yr-0.3%8.8% conv. - **brass paper fasteners**10K/yr-4.6%10.4% conv. - **paper fastener**11K/yr-5.1%6.0% conv. - **round head fasteners**5K/yr-18.9%13.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/brass-fasteners/search-terms)
## **Top brass fasteners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Charles Leonard Fastener Brass Plated 1 Inch Shank Round 10 MM Head 100-Pack (4R-BP)**Charles Leonard**$3.07**4.7★1,381 rev](https://www.amazon.com/dp/B004G541YG) [2**100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Multicolor)**Newkita**$4.04**4.7★469 rev](https://www.amazon.com/dp/B0CYLCKFBY) [3**100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)**Newkita**$4.00**4.7★469 rev](https://www.amazon.com/dp/B0CYL132Q5) [4**Hotop 500 Pcs Brads for Paper Crafts Metal Round Paper Fasteners for Craft Art Crafting School DIY Supplies(0.3 x 0.6 Inch Golden)**Hotop**$7.36**4.7★1,782 rev](https://www.amazon.com/dp/B08BKGLB16) [5**ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies**ADULLPONY**$8.62**4.7★51 rev](https://www.amazon.com/dp/B0DNSJ69S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**500PCS Brass Fasteners Round Head Fastener Metal Brass Brads Gold Mini Brass Paper Fasteners Colored Mini Brads for Paper Craft Art and DIY**GXLWJXWLV**$6.72**33 rev1y ago](https://www.amazon.com/dp/B0F8N474MP) [**Monigte Brass Fasteners 300 Pack Small Brads for Paper Crafts Scrapbooking DIY Handmade Cards School Projects**Monigte**$4.78**71 rev1y ago](https://www.amazon.com/dp/B0F1DKSSL6) [**180pcs Brads for Paper Crafts12 Colors Brads Paper Fasteners Metal Paper Fasteners Mini Brads for DIY Crafts Projects Scrapbooking Split Pins**Monigte**$4.95**240 rev1y ago](https://www.amazon.com/dp/B0DPL2LS7J) [**ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies**ADULLPONY**$8.62**51 rev1y ago](https://www.amazon.com/dp/B0DNSJ69S8) [**300 Pcs Brass Fasteners brads for Paper Crafts Brass Brads Round Fasteners Paper Fasteners Brass Brad Paper Fasteners pins for Crafts DIY Handicraft School Project Supplies(0.32x0.6 Inch Gold)**TKYZMS**$5.09**83 rev1y ago](https://www.amazon.com/dp/B0DGTF5SND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)**Newkita**$4.00**4.7★**▲ 134%**](https://www.amazon.com/dp/B0CYL132Q5) [**EuTengHao 300Pcs Brass Fasteners Scrapbooking Brads Round Head Brass Plated Fasteners for Craft Art Crafting School Project Decorative Scrapbooking DIY Supplies (1/2 Inch Shank 8mm Head Gold**EuTengHao**$7.38**4.6★**▲ 100%**](https://www.amazon.com/dp/B0CYZHQLKR) [**Charles Leonard Fasteners Round Head Brass Plated 1/2 Inch Shank 8 MM Head 100-Pack (2R-BP)**Charles Leonard**$2.96**4.7★**▲ 43%**](https://www.amazon.com/dp/B004G5BEQY) [**ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies**ADULLPONY**$8.62**4.7★**▲ 27%**](https://www.amazon.com/dp/B0DNSJ69S8) [**100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Multicolor)**Newkita**$4.04**4.7★**▲ 24%**](https://www.amazon.com/dp/B0CYLCKFBY)
**~~View all trending →~~**
## **What buyers say about brass fasteners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality”*
**Color**20%
*“Colors are bright”*
**Advertised Vs Actual Product**18%
*“As advertised”*
**Value For Money**12%
*“worth the money”*
**Size-Overall**6%
*“These are the perfect size”*
**Ease Of Use**5%
*“Easy to use”*
**Strength**3%
*“sturdy”*
**Durability**3%
*“Durable”*
**Adhesion/Stickiness**2%
*“Fasteners”*
**Metal Quality**2%
*“Brass Fastener were what I needed for my project”*
### **What buyers complain about **
**Size-Overall**24%
*“They are tiny”*
**Sliding/Retract Mechanism**10%
*“Compressors do not slide easily”*
**Metal Quality**10%
*“Cheaply constructed and unworkable metal fasteners”*
**Mechanism Issues**7%
*“The slides on these fasteners do not move easily”*
**Grip**7%
*“They don't slide easy”*
**Quality-Overall**7%
*“Quality isn't the best”*
**Value For Money**3%
*“the price difference is not worth it”*
**Strength**3%
*“Very pliable and weak”*
**Durability**3%
*“Piping wheel fell apart first time used”*
**Shape/Style**3%
*“These eventually loose their shape”*
### **Top return reasons **
**Size-Overall**57%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Color**4%
**Paper Quality**3%
**Functionality-Overall**3%
**Ease Of Use**3%
**Defective Material/Parts**3%
**Mechanism Issues**2%
**Strength**2%
## **Common questions**
- **Is brass fasteners profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 17 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the brass fasteners niche?**
- 13 brands and 38 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in brass fasteners?**
- Top complaints mined from reviews: Size-Overall, Sliding/Retract Mechanism, Metal Quality. The return rate is 0.6%.
- **When does demand for brass fasteners peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the brass fasteners niche?**
- Listings span $2.08–$8.88; the average listing price is $5.44 (sweet spot $15–$100). The average incumbent carries 631 reviews — the moat a new listing must climb.
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