---
title: "Brads — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/brads"
last_updated: "2026-08-09T09:34:31.334Z"
locale: en
meta:
description: "Niche score 46/100 · $213K/yr market · 305K searches/yr · $6.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $213K/yr market · 305K searches/yr · $6.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brads — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **brads**
**Skip it**
Prices mostly outside the sweet spot ($3.07–$9.96) — this niche doesn't clear our bar today.
Market size 41Growth 21Conversion 89Competition 42Returns 97Price range 0Avg price 18Brand share 49Review moat 79Quality gap 22
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****427.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$213K**
$213K/yr · 305K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$6.65**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.07–$9.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, brads is a $213K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brads market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$200K–$266K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**18%**
- Newkita38% - Monigte13% - Homdire10% - Hotop9% - Performore6% - Charles Leonard6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/brads/trend)
## **Top brads search terms**
- **brads**134K/yr-7.4%11.0% conv. - **brads for paper crafts**55K/yr-12.0%10.5% conv. - **mini brads**18K/yr-0.1%3.1% conv. - **paper fasteners for crafts**14K/yr-1.5%11.5% conv. - **fasteners for crafts**13K/yr-13.1%3.4% conv. - **paper brads**12K/yr-9.9%6.8% conv. - **mini brads for paper crafts**10K/yr-12.8%3.5% conv. - **metal brads**7K/yr+11.4%13.1% conv. - **brads for crafts**7K/yr-23.2%6.5% conv. - **small brads**4K/yr+6.4%8.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/brads/search-terms)
## **Top brads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$43K30%$64K40%$85K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Multicolor)**Newkita**$4.04**4.7★469 rev](https://www.amazon.com/dp/B0CYLCKFBY) [2**100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)**Newkita**$4.00**4.7★469 rev](https://www.amazon.com/dp/B0CYL132Q5) [3**180pcs Brads for Paper Crafts12 Colors Brads Paper Fasteners Metal Paper Fasteners Mini Brads for DIY Crafts Projects Scrapbooking Split Pins**Monigte**$4.95**4.7★240 rev](https://www.amazon.com/dp/B0DPL2LS7J) [4**Hotop 500 Pcs Brads for Paper Crafts Metal Round Paper Fasteners for Craft Art Crafting School DIY Supplies(0.3 x 0.6 Inch Golden)**Hotop**$7.36**4.7★1,782 rev](https://www.amazon.com/dp/B08BKGLB16) [5**Performore 500 Pcs of 8mm x 16mm Brass Round Head Fastener Brads for Arts and Crafts Scrapbooking Decorating and DIY Uses Flexible Premium Size and Quality**Performore**$7.82**4.6★100 rev](https://www.amazon.com/dp/B09XGCTCS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**500PCS Brass Fasteners Round Head Fastener Metal Brass Brads Gold Mini Brass Paper Fasteners Colored Mini Brads for Paper Craft Art and DIY**GXLWJXWLV**$6.72**33 rev1y ago](https://www.amazon.com/dp/B0F8N474MP) [**510Pcs Brads for Paper Crafts 14 Colors and 5 Styles Metal Brass Brads**fuceury**$9.96**45 rev1y ago](https://www.amazon.com/dp/B0F2M1PTZS) [**Monigte Brass Fasteners 300 Pack Small Brads for Paper Crafts Scrapbooking DIY Handmade Cards School Projects**Monigte**$4.78**71 rev1y ago](https://www.amazon.com/dp/B0F1DKSSL6) [**180pcs Brads for Paper Crafts12 Colors Brads Paper Fasteners Metal Paper Fasteners Mini Brads for DIY Crafts Projects Scrapbooking Split Pins**Monigte**$4.95**240 rev1y ago](https://www.amazon.com/dp/B0DPL2LS7J) [**ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies**ADULLPONY**$8.62**51 rev1y ago](https://www.amazon.com/dp/B0DNSJ69S8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hotop 500 Pcs Brads for Paper Crafts Metal Round Paper Fasteners for Craft Art Crafting School DIY Supplies(0.24 x 0.47 Inch Multicolored)**Hotop**$8.27**4.7★**▲ 119%**](https://www.amazon.com/dp/B09VGSNWZW) [**100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)**Newkita**$4.00**4.7★**▲ 87%**](https://www.amazon.com/dp/B0CYL132Q5) [**Performore 500 Pcs of 8mm x 16mm Brass Round Head Fastener Brads for Arts and Crafts Scrapbooking Decorating and DIY Uses Flexible Premium Size and Quality**Performore**$7.82**4.6★**▲ 82%**](https://www.amazon.com/dp/B09XGCTCS9) [**510Pcs Brads for Paper Crafts 14 Colors and 5 Styles Metal Brass Brads**fuceury**$9.96**4.6★**▲ 19%**](https://www.amazon.com/dp/B0F2M1PTZS) [**100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Multicolor)**Newkita**$4.04**4.7★**▲ 14%**](https://www.amazon.com/dp/B0CYLCKFBY)
**~~View all trending →~~**
## **What buyers say about brads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Colors are bright”*
**Quality-Overall**19%
*“I love the variety”*
**Advertised Vs Actual Product**15%
*“As Described”*
**Value For Money**14%
*“Good price”*
**Size-Overall**7%
*“These are the perfect size”*
**Ease Of Use**5%
*“Easy to use”*
**Strength**4%
*“sturdy”*
**Adhesion/Stickiness**2%
*“Fasteners”*
**Efficiency**1%
*“Works well”*
**Metal Quality**1%
*“Brass Fastener were what I needed for my project”*
### **What buyers complain about **
**Size-Overall**42%
*“They are tiny”*
**Value For Money**10%
*“pricey”*
**Shape/Style**5%
*“These eventually loose their shape”*
**Metal Quality**5%
*“Not Brass Cheaply made from thin metal”*
**Strength**5%
*“Very pliable and weak”*
**Weight Heavy**3%
*“those are just too bulky”*
### **Top return reasons **
**Size-Overall**64%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Color**3%
**Defective Material/Parts**2%
**Ease Of Use**2%
**Strength**2%
**Quality-Overall**2%
**Fastener Quality**1%
## **Common questions**
- **Is brads profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 19 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the brads niche?**
- 14 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in brads?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Shape/Style. The return rate is 0.6%.
- **When does demand for brads peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the brads niche?**
- Listings span $3.07–$9.96; the average listing price is $6.65 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)