---
title: "Search terms — boutonniere supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/boutonniere-supplies/search-terms"
last_updated: "2026-08-09T11:18:45.098Z"
locale: en
meta:
  description: "Niche score 59/100 · $48K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $48K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — boutonniere supplies - Flapen"
---

# **boutonniere supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 73Conversion 55Competition 79Returns 69Price range 47Avg price 25Brand share 94Review moat 86Quality gap 52

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****287.91**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Growth**

**Good****+56.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$3.91–$24.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$8.94**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$48K**

$48K/yr · 117K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms