---
title: "Body Tanning Lotion — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/body-tanning-lotion"
last_updated: "2026-08-09T10:53:49.537Z"
locale: en
meta:
description: "Niche score 42/100 · $127K/yr market · 95K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $127K/yr market · 95K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Body Tanning Lotion — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **body tanning lotion**
**Skip it**
A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 27Conversion 94Competition 9Returns 83Price range 67Avg price 46Brand share 19Review moat 24Quality gap 60
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.86–$33.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.47**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$127K**
$127K/yr · 95K searches
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,444.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, body tanning lotion is a $127K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body tanning lotion market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$143K–$172K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**5%**
- Dritz52% - FITTDYHE23% - YHOVID8% - ALECPEA6% - Clozex3% - Aleene's3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +1.3% search growth over the last 90 days.
3K2KSpike '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/body-tanning-lotion/trend)
## **Top body tanning lotion search terms**
- **liquid stitch**51K/yr+7.8%12.2% conv. - **liquid stitch fabric glue**38K/yr-3.9%14.8% conv. - **stitch glue**3K/yr-1.1%6.8% conv. - **liquid stitch permanent fabric glue**3K/yr-57.8%5.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/body-tanning-lotion/search-terms)
## **Top body tanning lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$51K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dritz PRY-653111 653111 Liquid Stitch 4 oz. 4 oz. Multicolor**Dritz**$9.71**4.4★5,940 rev](https://www.amazon.com/dp/B0018NA0F8) [2**FITTDYHE Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Glue for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton**FITTDYHE**$9.56**4.5★6,850 rev](https://www.amazon.com/dp/B0CMD7TNS8) [3**Dritz 395 Original Liquid Stitch 2-Fluid Ounce Clear**Dritz**$7.02**4.4★5,940 rev](https://www.amazon.com/dp/B0019KHG3E) [4**Fabric Glue for Clothing Permanent Washable 60ML Liquid Stitch Fabric Adhesive Anti-Fray Check Super No-Sew Clear Fabric Glue for Patches Clothes Rhinestones Graduation Cap Fabric Purses**YHOVID**$5.86**4.2★638 rev](https://www.amazon.com/dp/B0CYHFGZ3C) [5**ALECPEA Permanent Fabric Glue Washable 2-Pack Liquid Stitch for Clothing Professional Gel Adhesive for Patches Rhinestones & DIY Crafts Includes 2 Clips & 1 Stirring Stick 29.5g x 2**ALECPEA**$6.47**4.2★80 rev](https://www.amazon.com/dp/B0G42W1BFG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ALECPEA Permanent Fabric Glue Washable 2-Pack Liquid Stitch for Clothing Professional Gel Adhesive for Patches Rhinestones & DIY Crafts Includes 2 Clips & 1 Stirring Stick 29.5g x 2**ALECPEA**$6.47**80 rev6mo ago](https://www.amazon.com/dp/B0G42W1BFG) [**Cerca de Fabric GlueMighty mend Liquid Stitch Fabric AdhesivePermanentClearStrong Waterproof for Repair and Patches Clothes Clothing Bonding 2oz**Cerca de**$15.75**249 rev6mo ago](https://www.amazon.com/dp/B0FYJPKXQ2) [**Fabric Glue Permanent (10 ML x 8) Fabric Glue for Clothing Permanent Washable for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton & More**GH1200**$8.93**4,489 rev1y ago](https://www.amazon.com/dp/B0DSW16KFL) [**Fabric Glue for Clothing Permanent Washable 60ML Liquid Stitch Fabric Adhesive Anti-Fray Check Super No-Sew Clear Fabric Glue for Patches Clothes Rhinestones Graduation Cap Fabric Purses**YHOVID**$5.86**638 rev2y ago](https://www.amazon.com/dp/B0CYHFGZ3C) [**FITTDYHE Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Glue for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton**FITTDYHE**$9.56**6,850 rev2y ago](https://www.amazon.com/dp/B0CMD7TNS8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALECPEA Permanent Fabric Glue Washable 2-Pack Liquid Stitch for Clothing Professional Gel Adhesive for Patches Rhinestones & DIY Crafts Includes 2 Clips & 1 Stirring Stick 29.5g x 2**ALECPEA**$6.47**4.2★**▲ 141%**](https://www.amazon.com/dp/B0G42W1BFG) [**Dritz 395 Original Liquid Stitch 2-Fluid Ounce Clear**Dritz**$7.02**4.4★**▲ 77%**](https://www.amazon.com/dp/B0019KHG3E) [**Clozex Emergency Laceration Closures - Repair Wounds Without Stitches Skin Closure Device for 3 Individual Wounds Or Combine for Total Length of 4 1/4 Inches**Clozex**$33.92**4.5★**▲ 35%**](https://www.amazon.com/dp/B088S7PR3B) [**Fabric Glue Permanent (10 ML x 8) Fabric Glue for Clothing Permanent Washable for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton & More**GH1200**$8.93**4.5★**▲ 28%**](https://www.amazon.com/dp/B0DSW16KFL) [**Cerca de Fabric GlueMighty mend Liquid Stitch Fabric AdhesivePermanentClearStrong Waterproof for Repair and Patches Clothes Clothing Bonding 2oz**Cerca de**$15.75**4.6★**▲ 16%**](https://www.amazon.com/dp/B0FYJPKXQ2)
**~~View all trending →~~**
## **What buyers say about body tanning lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**30%
*“Strong adhesive”*
**Ease Of Use**13%
*“Easy to use”*
**Quality-Overall**12%
*“It gives a reliable, durable impression, and overall feels like something you can trust for long-term use”*
**Efficiency**7%
*“Excellent - effective”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Strength**4%
*“Very strong”*
**Durability**4%
*“So far it's holding up very well”*
**Value For Money**3%
*“Great value for the money”*
**Stitch/Finish/Polish**2%
*“Crystal Clear Finish”*
**Maintenance And Repair**2%
*“Great for a variety of repairs”*
### **What buyers complain about **
**Adhesion/Stickiness**33%
*“adhesive did not work”*
**Functionality-Overall**14%
*“Doesnt work as intended”*
**Durability**6%
*“not well enough to last”*
**Smell**5%
*“strong smell”*
**Ease Of Use**4%
*“Hard to work with”*
**Value For Money**4%
*“Its a bit pricey”*
**Quality-Overall**3%
*“Poor quality”*
**Advertised Vs Actual Product**2%
*“Does not do exactly as described”*
**Thickness**2%
*“The gel formula is thick”*
**Size-Overall**2%
*“The tube opening is very small”*
### **Top return reasons **
**Adhesion/Stickiness**52%
**Functionality-Overall**12%
**Value For Money**9%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Defective Material/Parts**3%
**Smell**2%
**Leak-Proof**2%
**Size-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is body tanning lotion profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the body tanning lotion niche?**
- 8 brands and 25 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in body tanning lotion?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 1.6%.
- **When does demand for body tanning lotion peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the body tanning lotion niche?**
- Listings span $5.86–$33.92; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 6,445 reviews — the moat a new listing must climb.
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