---
title: "Bobbins — $352K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/bobbins"
last_updated: "2026-08-09T07:43:16.236Z"
locale: en
meta:
description: "Niche score 49/100 · $352K/yr market · 423K searches/yr · $7.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $352K/yr market · 423K searches/yr · $7.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bobbins — $352K/yr Amazon US Niche (2026) - Flapen"
---
# **bobbins**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 53Growth 22Conversion 90Competition 41Returns 92Price range 41Avg price 22Brand share 59Review moat 41Quality gap 21
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$352K**
$352K/yr · 423K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,440.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.39–$23.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bobbins is a $352K/yr Amazon United States market (423K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bobbins market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$313K–$392K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**26%**
- Eoehro21% - Joyberg20% - XUKEKOY10% - kidoom10% - Brother8% - YEQIN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/bobbins/trend)
## **Top bobbins search terms**
- **bobbins**153K/yr-4.9%7.4% conv. - **bobbins for brother sewing machine**66K/yr-10.3%10.6% conv. - **bobbin**43K/yr-0.8%5.5% conv. - **sewing bobbins**24K/yr-2.5%8.2% conv. - **brother bobbins**23K/yr-2.8%11.5% conv. - **sewing machine bobbins**22K/yr+2.1%8.0% conv. - **brother sewing machine bobbins**18K/yr-6.4%10.0% conv. - **plastic bobbins**14K/yr-9.4%9.2% conv. - **brother bobbins for sewing machine**14K/yr-20.3%11.4% conv. - **sa156 bobbins for brother**11K/yr-26.1%12.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/bobbins/search-terms)
## **Top bobbins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$35K15%$53K20%$70K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50 Pcs Bobbins Plastic Bobbins for Brother Sewing Machine Sewing Bobbins with Bobbin Case Bobbin for Sin-ger/Bro-Ther Bobbins for Singer Sewing Machine**Joyberg**$5.95**4.7★2,626 rev](https://www.amazon.com/dp/B09PNC87PJ) [2**Eoehro 25 Pcs Bobbins for Sewing Machine Sa156 Bobbins Bobbins Class 15 Sewing Accessories Plastic Bobbin with Case(1 Box)**Eoehro**$5.49**4.8★4,448 rev](https://www.amazon.com/dp/B08W437DKN) [3**30Pack Plastic Sewing Machine Bobbins for Brother**XUKEKOY**$5.23**4.7★2,886 rev](https://www.amazon.com/dp/B07Q6PJW2W) [4**Metal Sewing Machine Bobbins 28 PCS Universal Sewing Machine Bobbins Compatible with Singer Brother Janome Bernina Toyata etc. (28 PCS)**kidoom**$4.84**4.7★640 rev](https://www.amazon.com/dp/B0D8T63489) [5**Brother Sewing and Embroidery Bobbins 10-Pack SA156 Clear 11.5 mm**Brother**$8.47**4.8★12,017 rev](https://www.amazon.com/dp/B002NQJ5KA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VIZOSHI Sewing Thread Kit with Prewound Bobbins 90PCS 36 Colors Polyester Thread Set 400 Yards per Spool for Sewing Machine & Hand Sewing Quilting Embroidery Repairs DIY Crafts**Vizoshi**$9.78**146 rev5mo ago](https://www.amazon.com/dp/B0GKV2ZCVS) [**Metal Bobbins for Sewing Machine Universal Sewing Bobbins Compatible with Singer Brother Janome Bernina etc. Class 15 Size Ideal for DIY Sewing Thread Winding Quilting Embroidery28PCS**AULLUA**$4.16**76 rev8mo ago](https://www.amazon.com/dp/B0FXM37D8K) [**Poolin Prewound Bobbins Richword Selected White 25pcs Size A Bobbins Plastic Sided 70D/2(60WT) Polyester Bobbin Thread for Single Needle Embroidery and Sewing Machine**Poolin**$8.86**116 rev1y ago](https://www.amazon.com/dp/B0FHGN2M34) [**LOKUNN 25 Pcs Bobbins for Sewing Machine Plastic Bobbins for Sewing Machine with Bobbin Case Sa156 Bobbins Bobbins Class 15 Bobbins for Sewing Machine**LOKUNN**$4.00**111 rev1y ago](https://www.amazon.com/dp/B0FC1TTJ3R) [**UzecPk Sewing Thread Kit 25 Pcs Bobbins for Sewing Machine Embroidery Bobbin Thread Size A SA156 Sewing Machine Threads for Embroidery and Sewing Machines DIY 50yds/Spool (White/Black)**UzecPk**$5.93**396 rev1y ago](https://www.amazon.com/dp/B0F3CR3DRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VIZOSHI Sewing Thread Kit with Prewound Bobbins 90PCS 36 Colors Polyester Thread Set 400 Yards per Spool for Sewing Machine & Hand Sewing Quilting Embroidery Repairs DIY Crafts**Vizoshi**$9.78**4.7★**▲ 287%**](https://www.amazon.com/dp/B0GKV2ZCVS) [**Singer Bobbins Class 15 Transparent 4-Count**SINGER**$3.39**4.6★**▲ 215%**](https://www.amazon.com/dp/B000BY900G) [**UzecPk 25pcs Thread for Sewing Embroidery Bobbins White Prewound Bobbins Size A SA156 Thread Sewing Machine Threads Kit for Embroidery and Sewing Machines DIY 50yds/Spool**UzecPk**$5.94**4.6★**▲ 145%**](https://www.amazon.com/dp/B0F3CRWKHM) [**ilauke 210 pcs Bobbins Sewing Thread SizeA Class15 Prewound Sewing Bobbins for Machine 36 Colors Polyester Bobbin Thread Compatible for Brother/Singer/Babylock/Janome Machine 60WT**ilauke**$18.73**4.6★**▲ 96%**](https://www.amazon.com/dp/B0C9J1LM71) [**Metal Bobbins for Sewing Machine Universal Sewing Bobbins Compatible with Singer Brother Janome Bernina etc. Class 15 Size Ideal for DIY Sewing Thread Winding Quilting Embroidery28PCS**AULLUA**$4.16**4.6★**▲ 93%**](https://www.amazon.com/dp/B0FXM37D8K)
**~~View all trending →~~**
## **What buyers say about bobbins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The container seems like decent quality”*
**Value For Money**14%
*“Excellent Value”*
**Color**13%
*“Beautiful colors”*
**Size-Overall**13%
*“It fit my machine”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Stitch/Finish/Polish**7%
*“Smooth, reliable stitching”*
**Ease Of Use**5%
*“easy to remove”*
**Compatibility-Overall**3%
*“Compatible”*
**Durability**3%
*“No breaking”*
**Strength**2%
*“Sturdy”*
### **What buyers complain about **
**Size-Overall**23%
*“they were far too small”*
**Quality-Overall**12%
*“Cheap made”*
**Compatibility-Overall**8%
*“they do not work with all Singer machines as they claimed”*
**Functionality-Overall**7%
*“Didnt work”*
**Durability**7%
*“Breaks easily”*
**Thickness**4%
*“much thinner plastic”*
**Strength**2%
*“Really flimsy”*
**Color**2%
*“Odd colors, no white or black”*
**Advertised Vs Actual Product**2%
*“What can be seen in the photos is how the size is slightly different”*
**Locking Mechanism**2%
*“Some of the plastic bobbins do not fit over the winding pin completely causing them not to lock into place”*
### **Top return reasons **
**Size-Overall**47%
**Compatibility-Overall**14%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Functionality-Overall**4%
**Material Quality**4%
**Quality-Overall**4%
**Color**3%
**Defective Material/Parts**2%
**Thin**2%
## **Common questions**
- **Is bobbins profitable to sell on Amazon United States?**
- The niche generates $352K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the bobbins niche?**
- 19 brands and 32 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in bobbins?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Compatibility-Overall. The return rate is 1.2%.
- **When does demand for bobbins peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bobbins niche?**
- Listings span $3.39–$23.19; the average listing price is $7.83 (sweet spot $15–$100). The average incumbent carries 2,441 reviews — the moat a new listing must climb.
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