---
title: "Bob Ross Painting Kit — $765K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/bob-ross-painting-kit"
last_updated: "2026-08-09T11:12:17.161Z"
locale: en
meta:
  description: "Niche score 41/100 · $765K/yr market · 301K searches/yr · $102.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $765K/yr market · 301K searches/yr · $102.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Bob Ross Painting Kit — $765K/yr Amazon US Niche (2026) - Flapen"
---

# **bob ross painting kit**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 71Growth 13Conversion 31Competition 34Returns 95Price range 22Avg price 74Brand share 0Review moat 69Quality gap 23

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$102.70**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$765K**

$765K/yr · 301K searches

**Review moat**

**Good****737**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$12.85–$408.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-24.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, bob ross painting kit is a $765K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **bob ross painting kit market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**8K–10K**</dd><dd>avg 500–750/product</dd>

<dt>**Revenue / yr**</dt><dd>**$822K–$1.0M**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**2.5%**</dd>

<dt>**Avg BSR**</dt><dd>**#820**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**89%**</dd>

<dt>**Sponsored**</dt><dd>**50%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**55 months**</dd>

<dt>**Avg seller age**</dt><dd>**176 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **—flat

**Sellers**

**42**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**65%**

Top 20: 100%

**Open market**

**0%**

- Bob Ross77% - Jerry's Artarama11% - ARTALLY5% - CHENGU4% - ESRICH2%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.

15K10KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/bob-ross-painting-kit/trend)

## **Top bob ross painting kit search terms**

- **bob ross painting kit**206K/yr-25.8%1.4% conv. - **bob ross paint**36K/yr-28.5%1.9% conv. - **bob ross painting supplies**13K/yr-2.8%2.8% conv. - **bob ross paints**10K/yr-35.2%1.3% conv. - **bob ross paint set**10K/yr-14.9%2.8% conv. - **bob ross oil paint**8K/yr-16.4%1.6% conv. - **bob ross oil paint set**6K/yr-25.2%1.5% conv. - **bob ross kit**6K/yr-17.1%1.3% conv. - **bob ross paint kit**5K/yr-22.8%1.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/bob-ross-painting-kit/search-terms)

## **Top bob ross painting kit products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$76K20%$153K30%$229K40%$306K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bob Ross Master Paint Set](https://m.media-amazon.com/images/I/41KlhotqX3L.jpg)**Bob Ross Master Paint Set**Bob Ross**$97.44**4.7★1,383 rev](https://www.amazon.com/dp/B07MWDYK41) [2![Bob Ross Basic Paint Set](https://m.media-amazon.com/images/I/41ru+ac6bhL.jpg)**Bob Ross Basic Paint Set**Bob Ross**$53.42**4.6★644 rev](https://www.amazon.com/dp/B07JVQM93J) [3![Bob Ross Landscape Oil Full Set of 14 Paints (37ml Tubes)](https://m.media-amazon.com/images/I/51Ijxwa1VWL.jpg)**Bob Ross Landscape Oil Full Set of 14 Paints (37ml Tubes)**Bob Ross**$95.35**4.6★1,076 rev](https://www.amazon.com/dp/B013MGLRVY) [4![Bob Ross Master Artist Oil Paint 15 Piece Bundle Plus Wood Tabletop Travel Art Easel and Canvas Panels (3pk) - 12x16 (3 Items)](https://m.media-amazon.com/images/I/410gB21kpXL.jpg)**Bob Ross Master Artist Oil Paint 15 Piece Bundle Plus Wood Tabletop Travel Art Easel and Canvas Panels (3pk) - 12x16 (3 Items)**Jerry's Artarama**$186.18**4.4★138 rev](https://www.amazon.com/dp/B07NS7N4TT) [5![Bob Ross for Kids: Happy Lessons in a Box](https://m.media-amazon.com/images/I/51Oq+njOUcL.jpg)**Bob Ross for Kids: Happy Lessons in a Box**Bob Ross**$40.95**4.6★203 rev](https://www.amazon.com/dp/B0B9YHVYLY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![187Pcs Professional All-in-One Art Painting Kit with Aluminum & Beech Wood Easel 96 Acrylic Watercolor & Oil Paint Set Complete Art Supplies Painting Set for Adults Artists Beginners](https://m.media-amazon.com/images/I/51CJYc2aQLL.jpg)**187Pcs Professional All-in-One Art Painting Kit with Aluminum & Beech Wood Easel 96 Acrylic Watercolor & Oil Paint Set Complete Art Supplies Painting Set for Adults Artists Beginners**ARTALLY**$109.73**238 rev1y ago](https://www.amazon.com/dp/B0FCFD52VD) [![Set of 2 Acrylic Painting Kits for Adults and Couples Sip and Paint Kit for Date Night Acrylic Painting Kit with Canvas Boards and Easels Professional Art Set for Couples Families Beginners](https://m.media-amazon.com/images/I/510tbKPROWL.jpg)**Set of 2 Acrylic Painting Kits for Adults and Couples Sip and Paint Kit for Date Night Acrylic Painting Kit with Canvas Boards and Easels Professional Art Set for Couples Families Beginners**ARTALLY**$24.80**259 rev1y ago](https://www.amazon.com/dp/B0DCBBPVRS) [![Bob Ross Brush Set No Mistakes Just Happy Accidents](https://m.media-amazon.com/images/I/41WUhGCGJTL.jpg)**Bob Ross Brush Set No Mistakes Just Happy Accidents**Bob Ross**$29.79**129 rev2y ago](https://www.amazon.com/dp/B0D4MJJ5J5) [![ESRICH 141PCS Deluxe Artist Painting Set Painting Supplies with 84 Paint(Oil WatercolorAcrylic Paint) Metal and Wooden Easels Canvas Paper Pads Paintbrushes etc. for Adults Kids Artists](https://m.media-amazon.com/images/I/51kI5-AyGSL.jpg)**ESRICH 141PCS Deluxe Artist Painting Set Painting Supplies with 84 Paint(Oil WatercolorAcrylic Paint) Metal and Wooden Easels Canvas Paper Pads Paintbrushes etc. for Adults Kids Artists**ESRICH**$88.55**181 rev2y ago](https://www.amazon.com/dp/B0CTJF31ZQ) [![Bob Ross for Kids: Happy Lessons in a Box](https://m.media-amazon.com/images/I/51Oq+njOUcL.jpg)**Bob Ross for Kids: Happy Lessons in a Box**Bob Ross**$40.95**203 rev3y ago](https://www.amazon.com/dp/B0B9YHVYLY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ESRICH 141PCS Deluxe Artist Painting Set Painting Supplies with 84 Paint(Oil WatercolorAcrylic Paint) Metal and Wooden Easels Canvas Paper Pads Paintbrushes etc. for Adults Kids Artists](https://m.media-amazon.com/images/I/51kI5-AyGSL.jpg)**ESRICH 141PCS Deluxe Artist Painting Set Painting Supplies with 84 Paint(Oil WatercolorAcrylic Paint) Metal and Wooden Easels Canvas Paper Pads Paintbrushes etc. for Adults Kids Artists**ESRICH**$88.55**4.6★**▲ 313%**](https://www.amazon.com/dp/B0CTJF31ZQ) [![Bob Ross Master Artist Oil Paint Set Bundle with Aluminum Table Easel & 2-Pack 12x16 Stretched Canvas for Painting (3 Items)](https://m.media-amazon.com/images/I/41vZ38OI3jL.jpg)**Bob Ross Master Artist Oil Paint Set Bundle with Aluminum Table Easel & 2-Pack 12x16 Stretched Canvas for Painting (3 Items)**Jerry's Artarama**$193.24**4.5★**▲ 54%**](https://www.amazon.com/dp/B07SX4Y3RL) [![Set of 2 Acrylic Painting Kits for Adults and Couples Sip and Paint Kit for Date Night Acrylic Painting Kit with Canvas Boards and Easels Professional Art Set for Couples Families Beginners](https://m.media-amazon.com/images/I/510tbKPROWL.jpg)**Set of 2 Acrylic Painting Kits for Adults and Couples Sip and Paint Kit for Date Night Acrylic Painting Kit with Canvas Boards and Easels Professional Art Set for Couples Families Beginners**ARTALLY**$24.80**4.7★**▲ 41%**](https://www.amazon.com/dp/B0DCBBPVRS) [![BOB Ross INC. 750096525 Ross ODORLESS THINNR 32OZ-Quart 1 Count (Pack of 1)](https://m.media-amazon.com/images/I/31gSe9vaGMS.jpg)**BOB Ross INC. 750096525 Ross ODORLESS THINNR 32OZ-Quart 1 Count (Pack of 1)**Bob Ross**$26.26**4.6★**▲ 41%**](https://www.amazon.com/dp/B07YYN7R4B) [![Bob Ross Thinner Bucket with Screen](https://m.media-amazon.com/images/I/412oH7f9EsL.jpg)**Bob Ross Thinner Bucket with Screen**Bob Ross**$17.97**4.6★**▲ 35%**](https://www.amazon.com/dp/B000CSSASE)

**~~View all trending →~~**

## **What buyers say about bob ross painting kit**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“These brushes are very good quality”*

**Value For Money**17%

*“Very affordable”*

**Paint Quality**17%

*“Outstanding paint brushes”*

**Advertised Vs Actual Product**7%

*“It is what I expected”*

**Gifting Purpose**6%

*“Terrific gift”*

**Fun/Entertainment Experience**4%

*“Hours of enjoyment”*

**Efficiency**4%

*“With proper application of this product will create an effect that happens almost automatically”*

**Color**3%

*“Perfect for blending colors with oil base paints”*

**Ease Of Use**3%

*“Its useful”*

**Product Condition**2%

*“New in this”*

### **What buyers complain about **

**Paint Quality**26%

*“Tiny tubes of paint”*

**Value For Money**22%

*“Rip off for the price”*

**Size-Overall**14%

*“Knives smaller than expected”*

**Advertised Vs Actual Product**7%

*“Wasn't quite what I was expecting based on description”*

**Ease Of Use**7%

*“No easel”*

**Leak-Proof**5%

*“I was hopeful that Id beat the odds-nope they arrived leaking”*

**Smell**3%

*“The brush smell awful like industrial cleaner was used”*

**Ease Of Cleaning**3%

*“had to clean up sometimes”*

**Quality-Overall**3%

*“with the quality most likely compromised”*

**Weight Light**2%

*“it is small very light”*

### **Top return reasons **

**Paint Quality**27%

**Value For Money**14%

**Size-Overall**13%

**Advertised Vs Actual Product**9%

**Defective Material/Parts**6%

**Leak-Proof**5%

**Material Quality**5%

**Quality-Overall**5%

**Functionality-Overall**2%

**Adhesion/Stickiness**2%

## **Common questions**

<dl>

<dt>**Is bob ross painting kit profitable to sell on Amazon United States?**</dt><dd>The niche generates $765K/yr across 18 tracked products. 90-day search growth is -24.8%. Flapen's verdict: Skip it (41/100).</dd>

<dt>**How competitive is the bob ross painting kit niche?**</dt><dd>5 brands and 42 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in bob ross painting kit?**</dt><dd>Top complaints mined from reviews: Paint Quality, Value For Money, Size-Overall. The return rate is 1.0%.</dd>

<dt>**When does demand for bob ross painting kit peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.</dd>

<dt>**What does it cost to enter the bob ross painting kit niche?**</dt><dd>Listings span $12.85–$408.12; the average listing price is $102.70 (sweet spot $15–$100). The average incumbent carries 737 reviews — the moat a new listing must climb.</dd>

</dl>

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