---
title: "Blue Yarn — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/blue-yarn"
last_updated: "2026-08-09T06:12:29.358Z"
locale: en
meta:
description: "Niche score 39/100 · $89K/yr market · 152K searches/yr · $10.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $89K/yr market · 152K searches/yr · $10.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Yarn — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **blue yarn**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 18Conversion 61Competition 64Returns 89Price range 45Avg price 41Brand share 13Review moat 19Quality gap 21
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$3.81–$23.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.97**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$89K**
$89K/yr · 152K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****15,285.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue yarn is a $89K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue yarn market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$88K–$110K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#308**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **29%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **117 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 79%
**Open market**
**4%**
- Red Heart82% - Caron9% - KITHED2% - YarnArt1% - NC1% - Lion Brand Yarn1% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -14.9% search growth over the last 90 days.
6K4KSpike '24Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/blue-yarn/trend)
## **Top blue yarn search terms**
- **light blue yarn**28K/yr-10.5%4.1% conv. - **royal blue yarn**22K/yr-16.2%4.0% conv. - **baby blue yarn**16K/yr-13.2%3.1% conv. - **yarn blue**13K/yr-20.9%3.5% conv. - **red heart yarn blue**12K/yr-14.6%5.4% conv. - **red heart blue yarn**11K/yr-19.1%5.4% conv. - **blue yarn red heart**7K/yr-34.1%5.8% conv. - **red heart super saver yarn blue**5K/yr+23.5%6.6% conv. - **light blue yarn for crocheting**5K/yr+5.9%4.4% conv. - **royal blue yarn for crocheting**5K/yr-4.5%5.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/blue-yarn/search-terms)
## **Top blue yarn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RED Heart E300.0886 Super Saver Yarn Blue**Red Heart**$8.01**4.8★1,168 rev](https://www.amazon.com/dp/B001732FZ2) [2**Red Heart Super Saver Blue Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**Red Heart**$11.18**4.7★41,281 rev](https://www.amazon.com/dp/B09W1JM11K) [3**RED Heart Super Saver Yarn Light Blue**Red Heart**$6.04**4.7★32,228 rev](https://www.amazon.com/dp/B003JGLMQ8) [4**RED HEART Soft Baby Steps Yarn Baby Blue**Red Heart**$6.21**4.6★2,820 rev](https://www.amazon.com/dp/B001EWBLYC) [5**RED Heart RED Heart Super Saver Jumbo Yarn Royal**Red Heart**$8.21**4.8★1,710 rev](https://www.amazon.com/dp/B01FV61JBG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KITHED Cotton Yarn50% Cotton 50% Polyester-10.5oz526yard3 Pack Soft Yarn for Crocheting and Knitting (24 Sapphire Blue)**KITHED**$6.26**464 rev1y ago](https://www.amazon.com/dp/B0D9GB9KHH) [**Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Eyes Blue 100% Mercerized Cotton Yarn**Caron**$11.88**2,653 rev1y ago](https://www.amazon.com/dp/B0D98JGFQW) [**1 Skein YarnArt Adore Antipilling Yarn 100% Antipilling Acrlylic 100 g (3.5 oz) 280 m (306 yd) 3 : Light-DK Light Blue - 340**YarnArt**$7.96**91 rev3y ago](https://www.amazon.com/dp/B0BNC2KPYF) [**Red Heart Super Saver Blue Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**Red Heart**$11.18**41,281 rev4y ago](https://www.amazon.com/dp/B09W1JM11K) [**Red Heart Super Saver Country Blue Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**Red Heart**$11.19**41,281 rev4y ago](https://www.amazon.com/dp/B09W1KY1SB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caron Simply Soft 3-Pack Yarn 3oz Gauge 4 Medium Worsted 100% Acrylic - Royal Blue - Machine Wash & Dry**Caron**$14.67**4.8★**▲ 245%**](https://www.amazon.com/dp/B076MNJ39W) [**RED Heart Super Saver Yarn Light Periwinkle**Red Heart**$6.31**4.7★**▲ 240%**](https://www.amazon.com/dp/B001144THE) [**RED Heart RED Heart Super Saver Jumbo Yarn Royal**Red Heart**$8.21**4.8★**▲ 145%**](https://www.amazon.com/dp/B01FV61JBG) [**RED HEART Soft Baby Steps Yarn Baby Blue**Red Heart**$6.21**4.6★**▲ 137%**](https://www.amazon.com/dp/B001EWBLYC) [**1 Skein YarnArt Adore Antipilling Yarn 100% Antipilling Acrlylic 100 g (3.5 oz) 280 m (306 yd) 3 : Light-DK Light Blue - 340**YarnArt**$7.96**4.4★**▲ 93%**](https://www.amazon.com/dp/B0BNC2KPYF)
**~~View all trending →~~**
## **What buyers say about blue yarn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Beautiful color”*
**Soft Feel**18%
*“So soft”*
**Quality-Overall**12%
*“Good, consistent quality through the entire skein”*
**Upholstery/Fabric Quality**5%
*“High quality soft yarn”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Affordable price”*
**Advertised Vs Actual Product**5%
*“As shown”*
**Material Quality**3%
*“Beautiful yarn”*
**Thickness**3%
*“Perfect thickness for crocheting dishcloths”*
**Size-Overall**1%
*“The super saver jumbo size skein is great for afgans”*
### **What buyers complain about **
**Color**19%
*“messed up my color pattern”*
**Hard Feel**16%
*“very rough”*
**Size-Overall**9%
*“These are tiny little skeins”*
**Thickness**9%
*“Thinner than I expected”*
**Value For Money**6%
*“expensive”*
**Material Quality**5%
*“This yarn is horrible”*
**Display Colors**5%
*“Light blue color is not the same as image”*
**Fluffiness**3%
*“Very fuzzy yarn”*
**Advertised Vs Actual Product**2%
*“Misleading”*
**Smell**2%
*“Both skeins are dirty and smell odd”*
### **Top return reasons **
**Color**40%
**Thin**11%
**Material Quality**9%
**Size-Overall**8%
**Advertised Vs Actual Product**8%
**Display Colors**7%
**Value For Money**4%
**Quality-Overall**2%
**Hard Feel**2%
**Thickness**2%
## **Common questions**
- **Is blue yarn profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 41 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the blue yarn niche?**
- 11 brands and 140 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in blue yarn?**
- Top complaints mined from reviews: Color, Hard Feel, Size-Overall. The return rate is 1.3%.
- **When does demand for blue yarn peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the blue yarn niche?**
- Listings span $3.81–$23.99; the average listing price is $10.97 (sweet spot $15–$100). The average incumbent carries 15,286 reviews — the moat a new listing must climb.
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