---
title: "Search terms — blue thread - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/blue-thread/search-terms"
last_updated: "2026-08-06T00:00:01.507Z"
locale: en
meta:
  description: "Niche score 49/100 · $55K/yr market · 52K searches/yr · $8.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $55K/yr market · 52K searches/yr · $8.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — blue thread - Flapen"
---

# **blue thread**

**Skip it**

A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 44Conversion 95Competition 62Returns 88Price range 41Avg price 25Brand share 59Review moat 30Quality gap 25

**Conversion**

**Incredible****12.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+15.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$3.95–$22.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,502.3**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$8.85**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$55K**

$55K/yr · 52K searches

## Search terms