---
title: "Blue Felt — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/blue-felt"
last_updated: "2026-08-09T06:59:39.816Z"
locale: en
meta:
description: "Niche score 42/100 · $47K/yr market · 61K searches/yr · $9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $47K/yr market · 61K searches/yr · $9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Felt — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **blue felt**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 22Conversion 81Competition 64Returns 39Price range 21Avg price 25Brand share 56Review moat 73Quality gap 42
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****595.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$9.01**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.86–$17.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$47K**
$47K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, blue felt is a $47K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue felt market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$45K–$54K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#804**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**24%**
- XSEINO32% - DIVINA VITAE15% - Jtnohx12% - FANOMMI6% - YHOLSDAS6% - Barcelonetta4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
5K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/blue-felt/trend)
## **Top blue felt search terms**
- **blue felt**39K/yr+0.7%8.4% conv. - **blue felt sheets**8K/yr-16.9%8.7% conv. - **blue felt fabric**10K/yr-24.9%8.2% conv. - **felt blue**3K/yr-15.8%7.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/blue-felt/search-terms)
## **Top blue felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Felt Sheets for Crafts 9PCS 11.8 * 7.9in Wool Stiff Felt Sheets Soft Fabric Skin Felt DIY Patchwork Rug Arts and Crafts Fabric Pieces (3 Blue)**DIVINA VITAE**$7.14**4.4★358 rev](https://www.amazon.com/dp/B0DFY5DRJ5) [2**Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Dark Blue)**Jtnohx**$4.92**4.6★79 rev](https://www.amazon.com/dp/B0DTTNG2V5) [3**XSEINO 13 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 13 Assorted Blue Series Colors Felt Pack Pastel Felt Sheets for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$14.22**4.8★555 rev](https://www.amazon.com/dp/B0DHL3LZJW) [4**XSEINO Royal Blue Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.80**4.4★102 rev](https://www.amazon.com/dp/B0GBVJSWCQ) [5**XSEINO Royal Blue Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.88**4.6★203 rev](https://www.amazon.com/dp/B0FX2T8SD1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Royal Blue)**NEBURORA**$8.78**280 rev4mo ago](https://www.amazon.com/dp/B0GSF8JZ4Y) [**MITINU 13 Pcs 8x35 Large Stiff Felt Fabric Sheets 1.2mm Thick Nonwoven Felt for DIY Crafts Patchwork Sewing & Home Decoration Projects (Blue Themed Colorful Series)**MITINU**$13.08**43 rev5mo ago](https://www.amazon.com/dp/B0G2Y13JVS) [**Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Light Blue)**Ableme Deco**$6.96**21 rev6mo ago](https://www.amazon.com/dp/B0GFSPY1SM) [**XSEINO Royal Blue Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.80**102 rev6mo ago](https://www.amazon.com/dp/B0GBVJSWCQ) [**XSEINO Navy Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.89**102 rev6mo ago](https://www.amazon.com/dp/B0GBWC343K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Royal Blue)**NEBURORA**$8.78**4.7★**▲ 385%**](https://www.amazon.com/dp/B0GSF8JZ4Y) [**XSEINO Royal Blue Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.80**4.4★**▲ 311%**](https://www.amazon.com/dp/B0GBVJSWCQ) [**Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Light Blue)**Ableme Deco**$6.96**4.5★**▲ 306%**](https://www.amazon.com/dp/B0GFSPY1SM) [**XSEINO Navy Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.89**4.4★**▲ 284%**](https://www.amazon.com/dp/B0GBWC343K) [**XSEINO Royal Blue Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$16.82**4.4★**▲ 282%**](https://www.amazon.com/dp/B0GBVZZ36F)
**~~View all trending →~~**
## **What buyers say about blue felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Colors were vibrant”*
**Quality-Overall**17%
*“Good variety”*
**Material Quality**9%
*“The material feels fairly durable”*
**Thickness**6%
*“Perfect thickness”*
**Advertised Vs Actual Product**6%
*“As described”*
**Soft Feel**5%
*“Very soft though”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**3%
*“The size is accurate”*
**Design-Overall**3%
*“Crafting”*
**Upholstery/Fabric Quality**3%
*“Sturdy fabric and my children's played ALL DAY”*
### **What buyers complain about **
**Size-Overall**32%
*“it would be a lot better if the sheets were more wide and less long”*
**Color**11%
*“Navy blue not as dark as the picture”*
**Thickness**8%
*“Too thick”*
**Advertised Vs Actual Product**7%
*“I wouldn't care if the photos made that known”*
**Hard Feel**4%
*“Too stiff”*
**Ease Of Use**3%
*“Stiff and not easy to use”*
**Thin**3%
*“Too thin”*
**Value For Money**3%
*“I feel like it can be cheaper”*
**Quality-Overall**2%
*“very cheap quality”*
**Adhesion/Stickiness**1%
*“Be mindful that product is non-sticky back”*
### **Top return reasons **
**Size-Overall**69%
**Material Quality**15%
**Color**4%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Thin**2%
**Thickness**1%
**Display Colors**1%
**Defective Material/Parts**1%
**Quality-Overall**0%
## **Common questions**
- **Is blue felt profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 33 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the blue felt niche?**
- 20 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in blue felt?**
- Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 3.9%.
- **When does demand for blue felt peak?**
- Demand peaks in Oct–Nov; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the blue felt niche?**
- Listings span $4.86–$17.77; the average listing price is $9.01 (sweet spot $15–$100). The average incumbent carries 595 reviews — the moat a new listing must climb.
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