---
title: "Blue Eye Black — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/blue-eye-black"
last_updated: "2026-08-09T14:54:04.696Z"
locale: en
meta:
description: "Niche score 53/100 · $46K/yr market · 53K searches/yr. Prices mostly outside the sweet spot ($5.08–$13.49) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $46K/yr market · 53K searches/yr. Prices mostly outside the sweet spot ($5.08–$13.49) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Eye Black — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **blue eye black**
**Worth a look**
Shows demand growing +117.0% this quarter, but prices mostly outside the sweet spot ($5.08–$13.49) keeps it on the watch list.
Market size 11Growth 95Conversion 92Competition 31Returns 87Price range 0Avg price 21Brand share 43Review moat 68Quality gap 60
**Growth**
**Incredible****+117.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****774.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$7.53**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$46K**
$46K/yr · 53K searches
**Price range**
**Bad****$5.08–$13.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, blue eye black is a $46K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue eye black market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$60K–$75K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- DALVGFN18% - MEICOLY17% - CCbeauty17% - BADCOLOR14% - Wismee14% - Franklin Sports6% - Open — no brand owns it (4 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +117.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/blue-eye-black/trend)
## **Top blue eye black search terms**
- **blue eye black**33K/yr+152.0%13.0% conv. - **eye black blue**7K/yr+93.1%10.4% conv. - **blue eyeblack**4K/yr+130.6%8.8% conv. - **navy eye black**3K/yr+48.9%13.9% conv. - **royal blue eye black**3K/yr+39.3%14.8% conv. - **navy blue eye black**3K/yr+47.4%14.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/blue-eye-black/search-terms)
## **Top blue eye black products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MEICOLY Royal Blue Eye Black Stick Waterproof Eye Black Baseball Softball Football Lacrosse Blue Face Body Paint Stick for Halloween SFX Avatar Smurf Mystique Alien SFX Makeup**MEICOLY**$6.54**4.2★1,402 rev](https://www.amazon.com/dp/B0CJ8RR66J) [2**DALVGFN ROYAL BLUE EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Accessories Sweat-Proof Eye Black Grease Paint Smooth & Long Lasting Rich Full Coverage Color**DALVGFN**$5.36**4.4★62 rev](https://www.amazon.com/dp/B0CXX591V6) [3**BADCOLOR Blue Face Body Paint Stick Eye Black Royal Blue Face Painting for Softball Football Baseball Lacrosse Professional Facepaint Makeup for Halloween Special Effects Cosplay Costume Parties**BADCOLOR**$5.94**4.4★2,879 rev](https://www.amazon.com/dp/B0C3QWVRPT) [4**CCbeauty Navy Blue Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans**CCbeauty**$5.90**4.6★98 rev](https://www.amazon.com/dp/B0CXXL1F57) [5**Light Blue Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Under Eye Grease Stick for Athletes Sports Training Sports Eye Black**Wismee**$5.58**4.6★72 rev](https://www.amazon.com/dp/B0D9Y2794Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CCbeauty Blue Glitter Eye Black Stick for Baseball Football Softball Lacrosse Sport Accessories Anti-Glare Eyeblack Waterproof Face Paint Last All Game Smooth Application High Pigmented Color**CCbeauty**$6.66**19 rev9mo ago](https://www.amazon.com/dp/B0FPWLP29B) [**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Blue Fusion**Franklin Sports**$13.49**2,323 rev9mo ago](https://www.amazon.com/dp/B0FS9FXY2D) [**Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Blue**Rawlings**$7.14**2,234 rev11mo ago](https://www.amazon.com/dp/B0DZ3258LH) [**Blue Squid PRO Blue Face Paint Stick - Waterproof Blue Body Paint for Skin Adults & Kids Eye Black Baseball Eyeblack Softball - Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports SFX**Blue Squid**$5.08**1,066 rev11mo ago](https://www.amazon.com/dp/B0DYG82KDN) [**Maxcheck 3 Pcs Blue Eye Face Paint Blendable Safe Glare Reduction Football Face Paint for Sports Makeup Kids Adults Athletes Baseball Softball Players 3 Colors**Maxcheck**$10.85**134 rev12mo ago](https://www.amazon.com/dp/B0FHJ4KKWP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maxcheck 3 Pcs Blue Eye Face Paint Blendable Safe Glare Reduction Football Face Paint for Sports Makeup Kids Adults Athletes Baseball Softball Players 3 Colors**Maxcheck**$9.88**4.0★**▲ 98%**](https://www.amazon.com/dp/B0FHKRQ5M2) [**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Blue Fusion**Franklin Sports**$13.49**4.6★**▲ 97%**](https://www.amazon.com/dp/B0FS9FXY2D) [**Franklin Sports Premium Baseball Eye Black - All Sports Eyeblack Stick for Baseball Softball + Football Players - 3 Color Gold Fusion for Sun Glare - Vanilla/Gold**Franklin Sports**$11.98**4.6★**▲ 93%**](https://www.amazon.com/dp/B0F3J69RMC) [**Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans**Dmsky**$9.12**4.6★**▲ 85%**](https://www.amazon.com/dp/B0FH4DSHWG) [**Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Blue**Rawlings**$7.14**4.6★**▲ 47%**](https://www.amazon.com/dp/B0DZ3258LH)
**~~View all trending →~~**
## **What buyers say about blue eye black**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**44%
*“The colors are bright”*
**Quality-Overall**13%
*“Good quality product the team loves the multi colors”*
**Value For Money**8%
*“Super affordable”*
**Advertised Vs Actual Product**6%
*“Just what I wanted”*
**Soft Feel**4%
*“go on very creamy”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**3%
*“Build up well”*
**Ease Of Application**2%
*“Easy application/good variety of colors”*
**Eco Friendliness**2%
*“Granddaughter got her teams colors and she was very happy with the application and sustainability”*
**Efficiency**2%
*“work pretty well”*
### **What buyers complain about **
**Color**18%
*“is not pigmented well”*
**Durability**12%
*“Broke off immediately”*
**Ease Of Use**9%
*“Hard to get off”*
**Brightness/Shine/Glow**8%
*“Im also not a fan of the glitter in it”*
**Size-Overall**6%
*“Tiny”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Oily/Greasy**4%
*“are very oily”*
**Ease Of Cleaning**4%
*“Face cleanser, make up remover- nothing worked”*
**Water Resistance**3%
*“These are not waterproof. which is ok bc I was using them for 6u ball”*
**Strength**3%
*“Not durable”*
### **Top return reasons **
**Color**38%
**Size-Overall**14%
**Paint Quality**9%
**Adhesion/Stickiness**7%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Durability**2%
**Stain Resistance**2%
## **Common questions**
- **Is blue eye black profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +117.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the blue eye black niche?**
- 10 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in blue eye black?**
- Top complaints mined from reviews: Color, Durability, Ease Of Use. The return rate is 1.4%.
- **When does demand for blue eye black peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the blue eye black niche?**
- Listings span $5.08–$13.49; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)