---
title: "Blue Dye — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/blue-dye"
last_updated: "2026-08-09T12:07:57.045Z"
locale: en
meta:
description: "Niche score 45/100 · $111K/yr market · 172K searches/yr · $9.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $111K/yr market · 172K searches/yr · $9.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Dye — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **blue dye**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 48Conversion 75Competition 45Returns 81Price range 26Avg price 27Brand share 5Review moat 23Quality gap 67
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+18.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$111K**
$111K/yr · 172K searches
**Avg price**
**Okay****$9.22**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.28–$19.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,509.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue dye is a $111K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue dye market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$115K–$138K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**1%**
- Craft County53% - Rit41% - TULIP2% - ARCTIC FOX1% - Adore1% - Generic1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +18.0% search growth over the last 90 days.
8K6KSpike '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/blue-dye/trend)
## **Top blue dye search terms**
- **blue dye**34K/yr+14.0%2.6% conv. - **rit dye blue**32K/yr+14.6%8.1% conv. - **blue fabric dye**28K/yr+19.9%5.5% conv. - **blue rit dye**14K/yr+22.4%8.3% conv. - **blue dye fabric**6K/yr+208.0%8.6% conv. - **fabric dye blue**7K/yr+49.8%4.9% conv. - **light blue fabric dye**8K/yr+31.0%4.3% conv. - **rit blue dye**7K/yr+24.1%9.3% conv. - **blue clothing dye**8K/yr+9.1%6.9% conv. - **blue clothes dye**6K/yr+13.1%5.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/blue-dye/search-terms)
## **Top blue dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rit All-Purpose Liquid Dye Indigo**Rit**$3.28**4.4★53,494 rev](https://www.amazon.com/dp/B07KRK7Q1C) [2**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Royal Blue (Gloves Included)**Craft County**$10.69**4.3★2,995 rev](https://www.amazon.com/dp/B0CV24J1ZN) [3**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)**Craft County**$9.81**4.3★2,995 rev](https://www.amazon.com/dp/B0CV234BSN) [4**Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Kentucky Sky (1 Pack)**Craft County**$10.00**4.4★1,746 rev](https://www.amazon.com/dp/B0CQ71M95K) [5**All-Purpose Liquid Dye**Rit**$8.38**4.4★53,494 rev](https://www.amazon.com/dp/B00AQ75YOE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tie Dye Kit - 7 Blue Shades Tie Dye Kits for Kids & Adults 21 Powder Packs 7 Bottles Gloves Aprons Tablecloth Funnel - Fabric Dye Permanent Clothing Dye for DIY Craft Party Large Groups**MojiDecor**$19.04**481 rev10mo ago](https://www.amazon.com/dp/B0FJ26XBMS) [**Navy Blue Fabric Dye for Clothes; All-Purpose Eco-Dye for Cotton Linen Jeans Wool Rayon Silk & More; Earth-Friendly Non-Toxic Clean Dye Formula Enough for 2 lbs of Fabric |**Generic**$9.97**79 rev12mo ago](https://www.amazon.com/dp/B0FJ9FTG7X) [**Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Kentucky Sky**Craft County**$12.00**643 rev2y ago](https://www.amazon.com/dp/B0CW2C9FQ5) [**Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Sapphire Blue**Craft County**$11.50**643 rev2y ago](https://www.amazon.com/dp/B0CW297Q2M) [**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Royal Blue (Gloves Included)**Craft County**$10.69**2,995 rev2y ago](https://www.amazon.com/dp/B0CV24J1ZN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Navy Blue Fabric Dye for Clothes; All-Purpose Eco-Dye for Cotton Linen Jeans Wool Rayon Silk & More; Earth-Friendly Non-Toxic Clean Dye Formula Enough for 2 lbs of Fabric |**Generic**$9.97**4.0★**▲ 135%**](https://www.amazon.com/dp/B0FJ9FTG7X) [**Rit All-Purpose Powder Dye Denim Blue**Rit**$5.93**4.4★**▲ 67%**](https://www.amazon.com/dp/B00AQ72XY8) [**Tie Dye Kit - 7 Blue Shades Tie Dye Kits for Kids & Adults 21 Powder Packs 7 Bottles Gloves Aprons Tablecloth Funnel - Fabric Dye Permanent Clothing Dye for DIY Craft Party Large Groups**MojiDecor**$19.04**4.4★**▲ 55%**](https://www.amazon.com/dp/B0FJ26XBMS) [**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)**Craft County**$9.81**4.3★**▲ 38%**](https://www.amazon.com/dp/B0CV234BSN) [**Rit Dye Liquid Wide Selection of Colors 8 Oz. (Denim Blue)**Craft County**$8.81**4.4★**▲ 28%**](https://www.amazon.com/dp/B089HV6546)
**~~View all trending →~~**
## **What buyers say about blue dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**45%
*“Beautiful colors”*
**Ease Of Use**8%
*“Easy to use”*
**Quality-Overall**7%
*“Great product”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**5%
*“Totally worth it”*
**Instructions/User Manual/Troubleshooting**3%
*“Directions are easy to follow”*
**Efficiency**3%
*“works well”*
**Paint Quality**2%
*“This dye may work well for smaller fabric projects”*
**Upholstery/Fabric Quality**2%
*“Dyed fabric really well”*
**Suitability Colored Hair**2%
*“mostly in the sun when hair is bleached its lovely”*
### **What buyers complain about **
**Color**33%
*“Darker than expected”*
**Functionality-Overall**12%
*“Didn't work”*
**Suitability Colored Hair**8%
*“Worst hair dye ever”*
**Value For Money**4%
*“Not worth the money”*
**Stain Resistance**4%
*“DOESN’T WORK TO HIDE BLEACH STAINS.”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Durability**2%
*“Beautiful color, doesn't last”*
**Washability**2%
*“still loose color after one wash”*
**Ease Of Use**2%
*“Difficult to get it”*
**Color Fading/Discoloration**2%
*“The part of the hair being colored was bleached prior to coloring”*
### **Top return reasons **
**Color**50%
**Value For Money**8%
**Display Colors**7%
**Material Quality**5%
**Functionality-Overall**5%
**Suitability Colored Hair**5%
**Leak-Proof**5%
**Advertised Vs Actual Product**4%
**Size-Overall**2%
**Stain Resistance**1%
## **Common questions**
- **Is blue dye profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the blue dye niche?**
- 7 brands and 104 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in blue dye?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.7%.
- **What does it cost to enter the blue dye niche?**
- Listings span $3.28–$19.04; the average listing price is $9.22 (sweet spot $15–$100). The average incumbent carries 7,509 reviews — the moat a new listing must climb.
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