---
title: "Blue Cardstock — $184K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/blue-cardstock"
last_updated: "2026-08-09T10:49:35.753Z"
locale: en
meta:
description: "Niche score 58/100 · $184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Cardstock — $184K/yr Amazon US Niche (2026) - Flapen"
---
# **blue cardstock**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 43Conversion 89Competition 69Returns 94Price range 43Avg price 54Brand share 71Review moat 75Quality gap 20
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****510.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.52**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.19–$22.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$184K**
$184K/yr · 140K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, blue cardstock is a $184K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue cardstock market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$250K–$313K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **80%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**97**
**Top-5 brand share**
**63%**
Top 20: 96%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**32%**
- FLIPPED26% - Astrobrights16% - TUXIYA8% - Neenah7% - WEKOOSE6% - Uncle Paul6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/blue-cardstock/trend)
## **Top blue cardstock search terms**
- **blue cardstock**75K/yr+15.0%9.7% conv. - **blue card stock**16K/yr+19.1%10.0% conv. - **blue cardstock 8.5 x 11**16K/yr+4.1%11.5% conv. - **blue cardstock paper**11K/yr+16.2%7.3% conv. - **cardstock blue**8K/yr+13.3%7.5% conv. - **blue card stock paper 8.5 x 11**6K/yr+11.6%13.7% conv. - **card stock blue**4K/yr+14.9%9.2% conv. - **cardstock paper blue**3K/yr+23.4%6.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/blue-cardstock/search-terms)
## **Top blue cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$15K12%$22K16%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cardstock 8.5 x 11 30 Sheets Cardstock Paper 85 lb/230 gsm Blue Card Stock for Printer Drawing Gift tags Invitations Cards etc (Royal blue 30 Sheets)**FLIPPED**$5.98**4.7★814 rev](https://www.amazon.com/dp/B0F7HDPMQK) [2**Astrobrights Mega Collection Colored Cardstock Bright Blue 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91628)**Astrobrights**$17.87**4.8★600 rev](https://www.amazon.com/dp/B07Q2WWDNX) [3**Astrobrights Color Card Stock 8 1/2 x 11 FSC Certified 30% Recycled 65 Lb Lunar Blue Pack of 250**Astrobrights**$17.10**4.7★415 rev](https://www.amazon.com/dp/B000095S4P) [4**Cardstock 8.5 x 11 65Lb Cover Card Stock Royal Blue 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card (Royal blue 40 Sheets)**FLIPPED**$5.96**4.8★306 rev](https://www.amazon.com/dp/B0FLQ29VHZ) [5**Blues Cardstock 8.5 x 11 Craft Paper Cover Stock Stash Pack- Blue Tones Assorted Colored Scrapbook Paper 80lb Card Stock for Construction Crafts Embossing Quilling Cardmaking-30 Sheets**WEKOOSE**$9.90**4.7★225 rev](https://www.amazon.com/dp/B0CN5MQ6VT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$7.86**53 rev2mo ago](https://www.amazon.com/dp/B0GSJS55G2) [**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.03**141 rev5mo ago](https://www.amazon.com/dp/B0GFDPST9W) [**25 Sheets 5 Blue Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXBL25**Uncle Paul**$7.17**1,439 rev6mo ago](https://www.amazon.com/dp/B0G6Z4YWBS) [**Cardstock 8.5 x 11 65Lb Cover Card Stock Royal Blue 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card (Royal blue 40 Sheets)**FLIPPED**$5.96**306 rev11mo ago](https://www.amazon.com/dp/B0FLQ29VHZ) [**Woodlake Blue Cardstock Printer Paper 8.5x11Letter Size 100Sheets 110LB Heavyweight Colored Card Stock For Copy Printing Invitations Scrapbooking & Art Projects Made in USA**Woodlake**$17.95**72 rev1y ago](https://www.amazon.com/dp/B0FC4T8HPQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$7.86**4.8★**▲ 229%**](https://www.amazon.com/dp/B0GSJS55G2) [**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.03**4.8★**▲ 184%**](https://www.amazon.com/dp/B0GFDPST9W) [**25 Sheets 5 Blue Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXBL25**Uncle Paul**$7.17**4.7★**▲ 137%**](https://www.amazon.com/dp/B0G6Z4YWBS) [**Veritas Blue Colored Cardstock 8.5 x 11 Colored Copy paper 110LB/199GSM Printer Paper 100 Sheets (1 Reams) Colored Multi-Purpose Paper Made in USA**WritePads**$17.41**4.5★**▲ 90%**](https://www.amazon.com/dp/B0D1RN9BK7) [**Woodlake Blue Cardstock Printer Paper 8.5x11Letter Size 100Sheets 110LB Heavyweight Colored Card Stock For Copy Printing Invitations Scrapbooking & Art Projects Made in USA**Woodlake**$17.95**4.2★**▲ 61%**](https://www.amazon.com/dp/B0FC4T8HPQ)
**~~View all trending →~~**
## **What buyers say about blue cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“The colors are bright”*
**Quality-Overall**22%
*“the quality feels consistent throughout the pack”*
**Paper Quality**21%
*“Great paper”*
**Advertised Vs Actual Product**7%
*“As described”*
**Paper Brightness**4%
*“Good quality paper”*
**Weight Heavy**3%
*“its also not a heavy cardstock”*
**Strength**3%
*“It isnt flimsy,”*
**Thickness**2%
*“Medium thickness a great value for the price”*
**Value For Money**2%
*“The quantity is generous”*
**Drawing Experience**2%
*“Good for crafting”*
### **What buyers complain about **
**Paper Quality**34%
*“Very poor quality several papers damaged paper came out of package”*
**Color**24%
*“Color was not accurate”*
**Thickness**19%
*“Wrong thickness”*
**Advertised Vs Actual Product**7%
*“False advertising”*
**Quality-Overall**4%
*“Poor quality overall”*
**Value For Money**4%
*“Not a Great Value”*
### **Top return reasons **
**Color**52%
**Paper Quality**10%
**Display Colors**8%
**Size-Overall**5%
**Value For Money**5%
**Paper Brightness**4%
**Advertised Vs Actual Product**3%
**Thin**2%
**Quality-Overall**2%
**Thickness**2%
## **Common questions**
- **Is blue cardstock profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 40 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the blue cardstock niche?**
- 25 brands and 97 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in blue cardstock?**
- Top complaints mined from reviews: Paper Quality, Color, Thickness. The return rate is 1.1%.
- **When does demand for blue cardstock peak?**
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the blue cardstock niche?**
- Listings span $5.19–$22.42; the average listing price is $12.52 (sweet spot $15–$100). The average incumbent carries 510 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**chalk markers**](https://flapen.com/research/us/arts-crafts-sewing/chalk-markers)$4.7M/yr+7.7%**Launch it**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**- 68 [**markers**](https://flapen.com/research/us/arts-crafts-sewing/markers)$17.9M/yr-9.0%**Worth a look**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)