---
title: "Black Tempera Paint — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-tempera-paint"
last_updated: "2026-08-09T04:37:26.891Z"
locale: en
meta:
description: "Niche score 43/100 · $58K/yr market · 40K searches/yr · $12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $58K/yr market · 40K searches/yr · $12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Tempera Paint — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **black tempera paint**
**Skip it**
A small market ($58K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 21Conversion 94Competition 48Returns 95Price range 55Avg price 52Brand share 23Review moat 25Quality gap 27
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$0.61–$32.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.25**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,767.78**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$58K**
$58K/yr · 40K searches
According to Flapen's Amazon United States niche tracking, black tempera paint is a $58K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black tempera paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$74K–$98K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**4%**
- Prang39% - Crayola23% - Colorations12% - Handy Art10% - Apple Barrel6% - The Pencil Grip5% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -7.3% search growth over the last 90 days.
1K750Prime Day '25Spike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-tempera-paint/trend)
## **Top black tempera paint search terms**
- **black tempera paint**14K/yr-3.8%14.4% conv. - **black washable paint**7K/yr+1.4%12.4% conv. - **tempera paint black**6K/yr-28.3%13.8% conv. - **prang tempera paint**5K/yr-24.1%5.5% conv. - **prang paint**4K/yr+21.4%3.4% conv. - **washable black paint**3K/yr+9.8%16.5% conv. - **black tempra paint**2K/yr-11.6%15.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-tempera-paint/search-terms)
## **Top black tempera paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prang Washable Tempera Paint Black 16 Oz. 1 Count**Prang**$5.69**4.5★2,549 rev](https://www.amazon.com/dp/B001E6ETL0) [2**Crayola Washable Paint Black 16 oz.**Crayola**$6.08**4.6★1,814 rev](https://www.amazon.com/dp/B00021TNY6) [3**Handy Art Little Masters Washable Tempera Paint Black Half Gallon 64 oz**Handy Art**$12.27**4.6★2,146 rev](https://www.amazon.com/dp/B0723H9RS9) [4**Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Black. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$19.37**4.6★346 rev](https://www.amazon.com/dp/B0DNF28LHJ) [5**Prang Washable Tempera Paint Black 32 Oz. 1 Count**Prang**$10.07**4.5★467 rev](https://www.amazon.com/dp/B000F8R276)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Black. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$19.37**346 rev1y ago](https://www.amazon.com/dp/B0DNF28LHJ) [**Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Black Non-Toxic and Made in The USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$20.99**209 rev1y ago](https://www.amazon.com/dp/B0DNF3YM7T) [**Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black**Sortnic**$9.93**266 rev1y ago](https://www.amazon.com/dp/B0DFM6CCVD) [**Kwik Stix Solid Tempera Paint Sticks 12 Pack of Black Same Color Washable Quick Dry (90 Seconds) ASTM Certified Non-Toxic Allergen-Free Kids & Toddler Art Supplies for Home School & Crafts**The Pencil Grip**$15.38**129 rev3y ago](https://www.amazon.com/dp/B0BPDL3BBG) [**Handy Art Little Masters Washable Tempera Paint Black Half Gallon 64 oz**Handy Art**$12.27**2,146 rev9y ago](https://www.amazon.com/dp/B0723H9RS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prang Ready-to-Use Tempera Paint Black 16 Oz. 1 Count**Prang**$8.74**4.6★**▲ 192%**](https://www.amazon.com/dp/B001AZ0AM2) [**Crayola Premier Tempera Paint For Kids - Black (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle**Crayola**$10.61**4.7★**▲ 130%**](https://www.amazon.com/dp/B0000AQMT6) [**Prang Washable Tempera Paint Red 16 Oz. 1 Count**Prang**$5.28**4.5★**▲ 106%**](https://www.amazon.com/dp/B000QE2WDS) [**Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black**Sortnic**$9.93**4.4★**▲ 81%**](https://www.amazon.com/dp/B0DFM6CCVD) [**Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20504 Black**Apple Barrel**$0.61**4.7★**▲ 65%**](https://www.amazon.com/dp/B0012JQD5Y)
**~~View all trending →~~**
## **What buyers say about black tempera paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**16%
*“Great paint”*
**Quality-Overall**15%
*“Excellent Product”*
**Value For Money**12%
*“Worth it”*
**Color**11%
*“Color is good”*
**Ease Of Cleaning**9%
*“Cleanup was quick”*
**Ease Of Use**5%
*“Easy to use”*
**Efficiency**4%
*“it does the job ig”*
**Durability**4%
*“it has held up”*
**Coverage**3%
*“Good coverage”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Paint Quality**31%
*“Black paint”*
**Quality-Overall**13%
*“Cheap”*
**Color**10%
*“Black turned green”*
**Weight Heavy**6%
*“then started going heavy”*
**Smell**4%
*“Smell wasn't as strong”*
**Ease Of Cleaning**3%
*“Messy”*
**Suitable For Outdoor**3%
*“NOT FOR FISH TANKS”*
**Ease Of Use**3%
*“This was extremely difficult to get off my sons feet”*
**Thickness**2%
*“Using on cement and pavement, usually need to thin it because it is very thick”*
**Smudge Resistance**2%
*“Need to be very careful with whatever you are making a print on or it can smudge”*
### **Top return reasons **
**Paint Quality**47%
**Value For Money**19%
**Color**10%
**Size-Overall**5%
**Functionality-Overall**4%
**Leak-Proof**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Product Condition**1%
**Display Colors**1%
## **Common questions**
- **Is black tempera paint profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 18 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the black tempera paint niche?**
- 8 brands and 81 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in black tempera paint?**
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Color. The return rate is 1.0%.
- **When does demand for black tempera paint peak?**
- Demand peaks in Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the black tempera paint niche?**
- Listings span $0.61–$32.86; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 4,768 reviews — the moat a new listing must climb.
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