---
title: "Black Paper Roll — $323K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-paper-roll"
last_updated: "2026-08-09T07:47:49.145Z"
locale: en
meta:
description: "Niche score 48/100 · $323K/yr market · 163K searches/yr · $22.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $323K/yr market · 163K searches/yr · $22.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Paper Roll — $323K/yr Amazon US Niche (2026) - Flapen"
---
# **black paper roll**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 52Growth 57Conversion 82Competition 29Returns 49Price range 77Avg price 95Brand share 24Review moat 28Quality gap 20
**Avg price**
**Incredible****$22.80**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.56–$44.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+30.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$323K**
$323K/yr · 163K searches
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,736.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, black paper roll is a $323K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black paper roll market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$342K–$456K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**6%**
- PH PERKHOMY53% - SMART&CASUAL13% - Vanhench10% - Paclord10% - Papersaurus4% - Moretoes3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-paper-roll/trend)
## **Top black paper roll search terms**
- **black paper roll**31K/yr+27.2%7.5% conv. - **black butcher paper**27K/yr+24.1%6.9% conv. - **black craft paper roll**22K/yr+22.7%7.6% conv. - **black butcher paper roll**16K/yr+40.7%7.3% conv. - **black craft paper**14K/yr+29.7%5.1% conv. - **black roll paper**10K/yr+38.9%7.9% conv. - **black kraft paper roll**12K/yr+21.5%7.7% conv. - **roll of black paper**8K/yr+60.6%8.8% conv. - **black kraft paper**9K/yr+41.4%7.4% conv. - **black roll of paper**4K/yr+44.8%8.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-paper-roll/search-terms)
## **Top black paper roll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$65K30%$97K40%$129K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PerkHomy Black Wrapping Paper Roll Kraft Paper for Gift Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table (Black 17.5 x 80)**PH PERKHOMY**$10.24**4.7★5,280 rev](https://www.amazon.com/dp/B0CSWZ34RG) [2**SMART&CASUAL Black Wrapping Paper 17.8 x 760 (63) Kraft Craft Paper Roll for Gift Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Black 17.8 x 63)**SMART&CASUAL**$9.00**4.6★1,614 rev](https://www.amazon.com/dp/B0CX5G5GFX) [3**Paclord 36 x 1200 USA Made Black Kraft Paper Roll 45 lbs Thickness American Quality Paper for School Crafts Art Bulletin Board - Odorless Non-Toxic Safe for Kids**Paclord**$38.69**4.7★294 rev](https://www.amazon.com/dp/B0CMMT4PMM) [4**PerkHomy 36 x 1 440 (120) Black Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Black 36 x 120)**PH PERKHOMY**$37.49**4.7★1,167 rev](https://www.amazon.com/dp/B0D8ZHKSJS) [5**PerkHomy 36 x 2 400 (200) Black Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Black 36 x 200)**PH PERKHOMY**$44.75**4.7★1,424 rev](https://www.amazon.com/dp/B0D1VXQXK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bryco Goods 36 x 1200 (100) Black Kraft Paper Roll - Made in USA - Ideal for Bulletin Board Packing Shipping Arts & Crafts Bouquet Gift Wrapping Table Covering**Bryco Goods**$31.31**33,466 rev8mo ago](https://www.amazon.com/dp/B0FY72GQKF) [**Moretoes 36 x 1 200(100) Black Kraft Paper Roll for Bulletin Board Wrapping Paper Roll for Gift Packing Craft Banner Art Table Covering Bouquet Flower Packing Moving Shipping 85GSM**Moretoes**$27.90**153 rev9mo ago](https://www.amazon.com/dp/B0FVXKY4Q2) [**24x 1200Black Kraft Wrapping Paper Roll for Bulletin Board Poster Gift Wrapping Craft Construction Paper for Easel Drawing Painting Art Supplies Packing Table Covering Bouquet Flower Christmas**WAUPPY**$24.71**30 rev9mo ago](https://www.amazon.com/dp/B0FS79ZH98) [**PerkHomy Black Kraft Paper Roll 17.5 x 760 (63) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Black 17.5 x 63)**PH PERKHOMY**$7.93**974 rev1y ago](https://www.amazon.com/dp/B0FFZ581SZ) [**Vanhench 36x1500 (125) Black Wrapping Paper Solid Color Kraft Paper Roll for Bulletin Board Poster Construction Art Crafts Birthday Flower Bouquet Gift Wrapping Paper 80GSM 55LB**Vanhench**$36.83**2,795 rev1y ago](https://www.amazon.com/dp/B0DHL8GLPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bryco Goods 36 x 1200 (100) Black Kraft Paper Roll - Made in USA - Ideal for Bulletin Board Packing Shipping Arts & Crafts Bouquet Gift Wrapping Table Covering**Bryco Goods**$31.31**4.7★**▲ 298%**](https://www.amazon.com/dp/B0FY72GQKF) [**Black Construction Paper Roll 36 x 100 ft Made in USA 36 Bulletin Board Paper for Classroom & School Teachers & Kids**Paclord**$37.76**4.6★**▲ 275%**](https://www.amazon.com/dp/B0DD2PK8M2) [**Moretoes 36 x 1 200(100) Black Kraft Paper Roll for Bulletin Board Wrapping Paper Roll for Gift Packing Craft Banner Art Table Covering Bouquet Flower Packing Moving Shipping 85GSM**Moretoes**$27.90**4.3★**▲ 155%**](https://www.amazon.com/dp/B0FVXKY4Q2) [**24x 1200Black Kraft Wrapping Paper Roll for Bulletin Board Poster Gift Wrapping Craft Construction Paper for Easel Drawing Painting Art Supplies Packing Table Covering Bouquet Flower Christmas**WAUPPY**$24.71**4.9★**▲ 97%**](https://www.amazon.com/dp/B0FS79ZH98) [**Vanhench Black Wrapping Paper Roll 17.5x 963 (80 1/4FT) for Gift Kraft Craft Bulletin Board Paper Art Construction Poster Birthday Floral Bouquet Flower Packing Moving Shipping Supplies 80GSM 55LB**Vanhench**$12.14**4.7★**▲ 94%**](https://www.amazon.com/dp/B0CMPWXFZM)
**~~View all trending →~~**
## **What buyers say about black paper roll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Thickness**18%
*“Thick and durable”*
**Value For Money**13%
*“Good Amount for price”*
**Color**11%
*“Shining color”*
**Advertised Vs Actual Product**9%
*“Exactly as we hoped for”*
**Quality-Overall**9%
*“Good quality”*
**Size-Overall**8%
*“Perfect size”*
**Durability**6%
*“Nice quality and durable”*
**Ease Of Use**4%
*“Easy to Use”*
**Drawing Experience**3%
*“has been a nice addition to creating”*
**Gifting Purpose**3%
*“Excellent for gift wrapping”*
### **What buyers complain about **
**Thickness**50%
*“THIN THIN THIN”*
**Instructions/User Manual/Troubleshooting**10%
*“not what i expected this is very similar to instruction paper”*
**Weight Light**10%
*“Too thin/lightweight”*
**Ease Of Use**10%
*“is not very easy to use”*
**Adhesion/Stickiness**7%
*“Is not adhesive tho will need to use a good amount of tape”*
### **Top return reasons **
**Size-Overall**46%
**Value For Money**11%
**Advertised Vs Actual Product**11%
**Color**9%
**Thin**6%
**Material Quality**5%
**Thickness**3%
**Paper Quality**2%
**Adhesion/Stickiness**1%
**Quality-Overall**1%
## **Common questions**
- **Is black paper roll profitable to sell on Amazon United States?**
- The niche generates $323K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the black paper roll niche?**
- 9 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in black paper roll?**
- Top complaints mined from reviews: Thickness, Instructions/User Manual/Troubleshooting, Weight Light. The return rate is 3.1%.
- **When does demand for black paper roll peak?**
- Demand peaks in Oct; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the black paper roll niche?**
- Listings span $6.56–$44.75; the average listing price is $22.80 (sweet spot $15–$100). The average incumbent carries 3,737 reviews — the moat a new listing must climb.
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