---
title: "Black Oil Paint — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-oil-paint"
last_updated: "2026-08-09T05:27:00.717Z"
locale: en
meta:
description: "Niche score 35/100 · $38K/yr market · 22K searches/yr · $11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $38K/yr market · 22K searches/yr · $11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Oil Paint — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **black oil paint**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 22Conversion 97Competition 20Returns 96Price range 29Avg price 45Brand share 9Review moat 25Quality gap 17
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.37**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.90–$18.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,421.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$38K**
$38K/yr · 22K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black oil paint is a $38K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black oil paint market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$45K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#383**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **105 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Winsor & Newton58% - PHOENIX19% - Gamblin8% - MEEDEN6% - Mont Marte6% - Rust-Oleum4%
## **Demand**
Weekly Amazon search volume, last 13 weeks — -6.9% search growth over the last 90 days.
450350Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-oil-paint/trend)
## **Top black oil paint search terms**
- **black oil paint**15K/yr-3.0%12.2% conv. - **ivory black oil paint**4K/yr-16.2%19.8% conv. - **oil paint black**3K/yr-12.2%12.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-oil-paint/search-terms)
## **Top black oil paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black**Winsor & Newton**$8.17**4.8★17,670 rev](https://www.amazon.com/dp/B004M5BAOO) [2**Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Ivory Black**Winsor & Newton**$18.17**4.8★17,670 rev](https://www.amazon.com/dp/B0009IN226) [3**MEEDEN Artist Grade Oil Paint: Mars Black - 60ml/2oz Tube - Professional Art Paints for Canvas Painting**MEEDEN**$7.40**4.6★500 rev](https://www.amazon.com/dp/B0D1YBB3X3) [4**Mont Marte Oil Paint Premium 3.4 US fl.oz (100ml) Tube Ivory Black Heavy Body Paint Artist Quality Good Coverage Excellent Tinting Strength Ideal for Painting Canvas**Mont Marte**$6.90**4.5★2,648 rev](https://www.amazon.com/dp/B00I06U4DO) [5**PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$8.99**4.8★164 rev](https://www.amazon.com/dp/B0F1WZHP8Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz**PHOENIX**$18.24**164 rev5mo ago](https://www.amazon.com/dp/B0GLML4HGC) [**PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$8.99**164 rev1y ago](https://www.amazon.com/dp/B0F1WZHP8Q) [**PHOENIX Lamp Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$8.91**164 rev1y ago](https://www.amazon.com/dp/B0F1X1444Y) [**PHOENIX Ivory Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Ivory Black 792**PHOENIX**$10.34**235 rev1y ago](https://www.amazon.com/dp/B0DYTPWZMJ) [**PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793**PHOENIX**$10.24**235 rev1y ago](https://www.amazon.com/dp/B0DYV7PS3Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rust-Oleum 7798502 Stops Rust Brush On Paint Quart Semi-Gloss Black**Rust-Oleum**$17.32**4.6★**▲ 293%**](https://www.amazon.com/dp/B0030DB2LK) [**PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz**PHOENIX**$18.24**4.8★**▲ 293%**](https://www.amazon.com/dp/B0GLML4HGC) [**PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$8.99**4.8★**▲ 47%**](https://www.amazon.com/dp/B0F1WZHP8Q) [**Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black**Winsor & Newton**$8.17**4.8★**▲ 41%**](https://www.amazon.com/dp/B004M5BAOO) [**PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793**PHOENIX**$10.24**4.7★**— 5%**](https://www.amazon.com/dp/B0DYV7PS3Q)
**~~View all trending →~~**
## **What buyers say about black oil paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**18%
*“The size tube of lamp black paint is generous”*
**Quality-Overall**17%
*“Quality—great coverage”*
**Value For Money**15%
*“Good value”*
**Durability**13%
*“Its durable”*
**Spray/Flow**10%
*“Flowed nicely”*
**Rusts/Corrodes**5%
*“best rust paint in the world”*
**Color**5%
*“These oil paints are vibrant in color”*
**Engraving/Paint/Sublimation**5%
*“great paint”*
**Soft Feel**5%
*“feel very smooth”*
**Texture/Consistency-Overall**3%
*“The texture is smooth”*
### **What buyers complain about **
**Color**50%
*“Very pigmented”*
**Thickness**25%
*“Very thin consistency”*
**Leak-Proof**25%
*“It leaked inside the box”*
### **Top return reasons **
**Paint Quality**34%
**Size-Overall**27%
**Color**21%
**Advertised Vs Actual Product**7%
**Leak-Proof**4%
**Material Quality**2%
**Value For Money**2%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is black oil paint profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the black oil paint niche?**
- 6 brands and 35 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in black oil paint?**
- Top complaints mined from reviews: Color, Thickness, Leak-Proof. The return rate is 0.7%.
- **What does it cost to enter the black oil paint niche?**
- Listings span $6.90–$18.24; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 4,421 reviews — the moat a new listing must climb.
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