---
title: "Black Markers for Coloring — $187K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-markers-for-coloring"
last_updated: "2026-08-09T10:48:54.527Z"
locale: en
meta:
description: "Niche score 49/100 · $187K/yr market · 193K searches/yr · $10.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $187K/yr market · 193K searches/yr · $10.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Markers for Coloring — $187K/yr Amazon US Niche (2026) - Flapen"
---
# **black markers for coloring**
**Skip it**
Soft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 17Conversion 84Competition 48Returns 97Price range 46Avg price 37Brand share 49Review moat 39Quality gap 42
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.75–$23.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,585.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$187K**
$187K/yr · 193K searches
**Avg price**
**Okay****$10.44**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black markers for coloring is a $187K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black markers for coloring market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$209K–$261K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**18%**
- Crayola35% - ARTISTRO12% - Janlaugh11% - Pentel11% - Hethrone7% - Mogyann6%
## **Demand**
Weekly Amazon search volume, last 21 weeks — -16.3% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-markers-for-coloring/trend)
## **Top black markers for coloring search terms**
- **black markers for coloring**21K/yr+0.4%9.8% conv. - **black washable markers**25K/yr-9.5%14.2% conv. - **black crayola markers**20K/yr-9.4%16.4% conv. - **black markers washable**20K/yr-29.5%8.8% conv. - **pentel brush sign pen**14K/yr-24.7%2.5% conv. - **crayola black markers**11K/yr-7.6%12.5% conv. - **still and slow coloring book markers**3K/yr+631.0%5.2% conv. - **black coloring markers**8K/yr-11.8%8.0% conv. - **monochrome coloring book markers**7K/yr-45.3%8.5% conv. - **washable black markers**8K/yr-21.0%12.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-markers-for-coloring/search-terms)
## **Top black markers for coloring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$37K30%$56K40%$75K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Washable Markers for Kids - Black (12ct) Bulk Broad Line Markers for School Classroom Essentials Teacher Classroom Must Haves for Elementary School**Crayola**$9.34**4.7★2,863 rev](https://www.amazon.com/dp/B00934NGDC) [2**Crayola Broad Line Markers - Black (12ct) Markers for Kids Bulk School Supplies for Teachers Nontoxic Marker Refill with Reusable Box**Crayola**$8.97**4.8★4,210 rev](https://www.amazon.com/dp/B0044SCV4M) [3**ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$7.51**4.5★7,479 rev](https://www.amazon.com/dp/B0F2JKX1R9) [4**Pentel SES15C-24ST Brush Touch Sign Pen Set of 24 Colors**Pentel**$23.58**4.7★2,074 rev](https://www.amazon.com/dp/B0BBZ3P542) [5**Hethrone Black Markers for Drawing - Brush Pens with Felt Tips for Artists - Calligraphy Pens 12 Pack**Hethrone**$9.04**4.3★1,449 rev](https://www.amazon.com/dp/B092YZG64X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thboxes 12 Pack Black Drawing Pens Dual Tip Brush Fineliners Pens Washable Brush Tip Markers for Adults Art Drawing Sketching Journaling Calligraphy**Thboxes**$7.46**107 rev6mo ago](https://www.amazon.com/dp/B0FS7KMVPF) [**Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts**Pagather**$6.79**4,424 rev7mo ago](https://www.amazon.com/dp/B0G3X1HK2J) [**ZSCM Black Duo Tip Marker Pens 12 Pack Fine & Brush Markers for Adult Coloring Books No Bleeding Jet Black Markers for Outlining Sketching Japanese Manga Calligraphy and Graphic Novels**ZSCM QUALITY DECIDES THE FUTURE**$9.79**224 rev8mo ago](https://www.amazon.com/dp/B0FXL13N9S) [**ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$7.51**7,479 rev1y ago](https://www.amazon.com/dp/B0F2JKX1R9) [**Janlaugh 30 Pcs Mini Washable Markers Bulk Broad Line Conical Tip Washable Mark Pen Set Short Coloring Paint Pen for Kid Art Projects Teacher Student Toddler Party Favors Classroom Ages 6+(Black)**Janlaugh**$10.93**63 rev1y ago](https://www.amazon.com/dp/B0DGTGT9YX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thboxes 12 Pack Black Drawing Pens Dual Tip Brush Fineliners Pens Washable Brush Tip Markers for Adults Art Drawing Sketching Journaling Calligraphy**Thboxes**$7.46**4.3★**▲ 327%**](https://www.amazon.com/dp/B0FS7KMVPF) [**Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts**Pagather**$6.79**4.6★**▲ 312%**](https://www.amazon.com/dp/B0G3X1HK2J) [**ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$7.51**4.5★**▲ 72%**](https://www.amazon.com/dp/B0F2JKX1R9) [**ZSCM Black Duo Tip Marker Pens 12 Pack Fine & Brush Markers for Adult Coloring Books No Bleeding Jet Black Markers for Outlining Sketching Japanese Manga Calligraphy and Graphic Novels**ZSCM QUALITY DECIDES THE FUTURE**$9.79**4.2★**▲ 46%**](https://www.amazon.com/dp/B0FXL13N9S) [**Hethrone Black Markers for Drawing - Brush Pens with Felt Tips for Artists - Calligraphy Pens 12 Pack**Hethrone**$9.04**4.3★**▲ 36%**](https://www.amazon.com/dp/B092YZG64X)
**~~View all trending →~~**
## **What buyers say about black markers for coloring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good quality pens”*
**Color**11%
*“Nice colors”*
**Value For Money**10%
*“Good for the price”*
**Pen/Pencil Quality**7%
*“Good quality pens”*
**Drawing Experience**7%
*“Great for drawing”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Nib/Tip Quality**4%
*“The fine tip is great”*
**Size-Overall**4%
*“Good size”*
**Ease Of Use**3%
*“Easy to Use”*
**Writing Experience**2%
*“they write very smoothly”*
### **What buyers complain about **
**Dry/Empty Ink**10%
*“Most of the pens are dried up”*
**Nib/Tip Quality**8%
*“have little pieces that start getting fuzzy at the tip”*
**Durability**8%
*“not very durable”*
**Color**7%
*“the black was too light”*
**Moist/Dry**7%
*“All Dried up”*
**Quality-Overall**5%
*“Not exactly the quality I was expecting”*
**Drying Time**5%
*“took a long time to dry”*
**Ink Leakage**4%
*“Ink ran out”*
**Paper Quality**3%
*“Terrible... They bleed SO bad as soon as you put the marker to any type of paper”*
**Thickness**2%
*“To thick, no fine point”*
### **Top return reasons **
**Size-Overall**11%
**Advertised Vs Actual Product**10%
**Ink Refill**9%
**Color**8%
**Functionality-Overall**7%
**Dry/Empty Ink**6%
**Paint Quality**5%
**Value For Money**5%
**Quality-Overall**3%
**Thickness**3%
## **Common questions**
- **Is black markers for coloring profitable to sell on Amazon United States?**
- The niche generates $187K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black markers for coloring niche?**
- 14 brands and 72 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in black markers for coloring?**
- Top complaints mined from reviews: Dry/Empty Ink, Nib/Tip Quality, Durability. The return rate is 0.7%.
- **What does it cost to enter the black markers for coloring niche?**
- Listings span $4.75–$23.58; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 2,585 reviews — the moat a new listing must climb.
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