---
title: "Black Halloween Makeup — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-halloween-makeup"
last_updated: "2026-08-09T07:05:25.250Z"
locale: en
meta:
description: "Niche score 40/100 · $17K/yr market · 30K searches/yr · $7.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $17K/yr market · 30K searches/yr · $7.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Halloween Makeup — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **black halloween makeup**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 19Conversion 77Competition 39Returns 93Price range 14Avg price 21Brand share 42Review moat 21Quality gap 65
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****11,128.94**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.56**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$1.97–$17.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$17K**
$17K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, black halloween makeup is a $17K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black halloween makeup market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$30K–$38K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**20%**
- BADCOLOR21% - BOBISUKA16% - NYX PROFESSIONAL MAKEUP15% - Mehron12% - Go Ho8% - MEICOLY8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 37.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-halloween-makeup/trend)
## **Top black halloween makeup search terms**
- **black face makeup**10K/yr-14.2%8.3% conv. - **black costume makeup**3K/yr+4.3%12.2% conv. - **black halloween makeup**12K/yr-29.3%9.3% conv. - **black eye makeup halloween**3K/yr+25.4%7.6% conv. - **black makeup for halloween**2K/yr-47.8%8.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-halloween-makeup/search-terms)
## **Top black halloween makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties**BADCOLOR**$5.98**4.4★2,879 rev](https://www.amazon.com/dp/B0C3QP952N) [2**NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Blendable Eyeshadow Stick & Eyeliner Pencil - Black Bean (Black)**NYX PROFESSIONAL MAKEUP**$5.57**4.3★86,374 rev](https://www.amazon.com/dp/B001TJXI5U) [3**Mehron Paradise Makeup AQ Pro Size | Stage & Screen Performance Face & Body Painting Beauty Cosplay and Halloween | Water Activated Face Paint Body Paint 1.4 oz (40 g) - Black | Made in the USA**Mehron**$16.19**4.5★19,225 rev](https://www.amazon.com/dp/B0052U3EB0) [4**BOBISUKA Blank in the Dark Black + White Oil Face Body Paint Set Large Capacity Professional Paint Palette Kit with Brushes for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Adults**BOBISUKA**$10.37**4.4★2,971 rev](https://www.amazon.com/dp/B0B3T64BF5) [5**Go Ho Makeup Clown Black Cream-Blendable Stick - Face Body Paint for Professional SFX Cosplay Costume - Safe Facepaint Nose & Lip Smacking Eye Black for Baseball/Football Sports Halloween**Go Ho**$6.15**4.2★1,324 rev](https://www.amazon.com/dp/B09DYJT78C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup**Yeweian**$11.81**63 rev9mo ago](https://www.amazon.com/dp/B0FMS7D7M7) [**BOBISUKA Black Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Skeleton Clown Zombie Cosplay SFX Stage Makeup Sports Eye Black Looks & Costume Party**BOBISUKA**$6.02**270 rev10mo ago](https://www.amazon.com/dp/B0F9SZTCXR) [**Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX**Blue Squid**$5.10**1,066 rev11mo ago](https://www.amazon.com/dp/B0DXQHZP15) [**BOBISUKA Black Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable**BOBISUKA**$8.12**834 rev1y ago](https://www.amazon.com/dp/B0D9L9LG8Y) [**MEICOLY Black Face Body Paint Stick Waterproof Eye Black Baseball Softball Football Lacrosse Face Paint for Adults and Kids for Halloween SFX Cosplay Clown Skeleton Zombie Joker Makeup**MEICOLY**$6.32**1,402 rev2y ago](https://www.amazon.com/dp/B0C4SSC3HY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bowitzki 30g Professional Face Paint Body Paint Water Based Face painting Makeup Safe for Adults Split Cake Single Color Halloween Christmas - Black**Bowitzki**$6.14**4.5★**▲ 1000%**](https://www.amazon.com/dp/B092C95GM9) [**MEICOLY Black Face Body Paint Stick Waterproof Eye Black Baseball Softball Football Lacrosse Face Paint for Adults and Kids for Halloween SFX Cosplay Clown Skeleton Zombie Joker Makeup**MEICOLY**$6.32**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0C4SSC3HY) [**Bowitzki Face Body Paint Stick Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties Cream-Blendable (Black)**Bowitzki**$4.01**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0G28NJCQM) [**MEICOLY 6 Color Bruise Wheel for Special Effects Hunting Camo Face Body Paint Kit Light Green Gamora Witch Face Paint Frost Bite Trauma SFX Makeup Kit Halloween Makeup with 3pcs Stipple Sponges**MEICOLY**$7.07**4.6★**▲ 571%**](https://www.amazon.com/dp/B099BQ8WD6) [**wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Charcoal**wet n wild**$2.25**4.4★**▲ 363%**](https://www.amazon.com/dp/B082YPRCMM)
**~~View all trending →~~**
## **What buyers say about black halloween makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“Worth the price”*
**Color**9%
*“Color is accurate”*
**Eyeliner Quality**8%
*“This eyeliner stays put for a long time”*
**Quality-Overall**8%
*“Best liner I have owned”*
**Durability**7%
*“Very durable”*
**Soft Feel**7%
*“It feels smooth”*
**Smudge Resistance**6%
*“Didn't smudge or run down my face”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Application**4%
*“Easy to apply”*
**Advertised Vs Actual Product**4%
*“Work as it should”*
### **What buyers complain about **
**Durability**16%
*“Broke right away”*
**Smudge Resistance**15%
*“it will smudge”*
**Water Resistance**6%
*“splashing in water is really hard”*
**Quality-Overall**5%
*“QUALITY MATTERS”*
**Color**3%
*“I really like this product just not this color”*
**Size-Overall**3%
*“A BIGGER EYEPENCIL”*
**Adhesion/Stickiness**3%
*“But it doesnt stick well”*
**Thickness**2%
*“Thick lines”*
**Eyeliner Quality**2%
*“It isn't as well for a eyeliner”*
**Advertised Vs Actual Product**2%
*“This is NOT TRUE”*
### **Top return reasons **
**Color**17%
**Eyeliner Quality**15%
**Paint Quality**12%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Size-Overall**4%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
**Product Condition**3%
**Water Resistance**3%
## **Common questions**
- **Is black halloween makeup profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the black halloween makeup niche?**
- 11 brands and 37 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in black halloween makeup?**
- Top complaints mined from reviews: Durability, Smudge Resistance, Water Resistance. The return rate is 1.1%.
- **When does demand for black halloween makeup peak?**
- Demand peaks in Oct–Nov; the busiest month runs 37.0× the quietest.
- **What does it cost to enter the black halloween makeup niche?**
- Listings span $1.97–$17.04; the average listing price is $7.56 (sweet spot $15–$100). The average incumbent carries 11,129 reviews — the moat a new listing must climb.
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