---
title: "Black Foam — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-foam"
last_updated: "2026-08-09T05:20:49.056Z"
locale: en
meta:
description: "Niche score 49/100 · $83K/yr market · 130K searches/yr · $14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $83K/yr market · 130K searches/yr · $14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Foam — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **black foam**
**Skip it**
A small market ($83K/yr) — this niche doesn't clear our bar today.
Market size 21Growth 28Conversion 54Competition 61Returns 84Price range 71Avg price 68Brand share 61Review moat 49Quality gap 32
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.82–$39.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.12**
avg listing price — sweet spot $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,603.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$83K**
$83K/yr · 130K searches
According to Flapen's Amazon United States niche tracking, black foam is a $83K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black foam market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$85K–$113K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**26%**
- Do²ping28% - MEARCOOH16% - YIENFBEV13% - CALPALMY6% - DECOHS6% - GoTo Foam5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
5K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-foam/trend)
## **Top black foam search terms**
- **black foam**53K/yr+2.9%2.7% conv. - **black foam padding**20K/yr+6.0%2.1% conv. - **black foam sheet**19K/yr-24.8%5.4% conv. - **black styrofoam**9K/yr+28.4%1.7% conv. - **black craft foam**8K/yr+12.6%6.6% conv. - **black foam sheets**7K/yr+18.4%6.7% conv. - **black foam roll**4K/yr+9.2%0.9% conv. - **black packing foam**3K/yr+17.1%1.6% conv. - **foam black**3K/yr-18.7%2.5% conv. - **black foam sheets for crafts**3K/yr-1.9%10.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-foam/search-terms)
## **Top black foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$33K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Doping Black Foam Sheets Crafts 8.5x5.5 Inch Eva Craft Foam Paper for Crafts Project Classroom Scrapbook DIY Cosplay (Black-10 Sheets)**Do²ping**$4.82**4.6★175 rev](https://www.amazon.com/dp/B0CMTM2N28) [2**Black Polyurethane Foam Inserts for Cases 2 Pcs 16 x 12 x 1 Inch Cuttable Packing Padding for Tool Box Camera Crafts and Storage**YIENFBEV**$14.40**4.5★413 rev](https://www.amazon.com/dp/B0DNYMRM2V) [3**Black eva Foam roll (1mm to 20mm) Premium Cosplay EVA Foam Sheet 2mm Thick 49x13.5 High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects by MEARCOOH**MEARCOOH**$8.93**4.7★7,378 rev](https://www.amazon.com/dp/B0BC8RN251) [4**24 Ct Sheets Black EVA Cosplay Foam in 9 x 12 Sheets; High Density Thick Foam 85 kg/m 2mm (1/12); Great for Costumes Props Armor Masks Arts and Crafts Projects**CALPALMY**$12.92**4.6★570 rev](https://www.amazon.com/dp/B09SG3BPSG) [5**2 Pcs Black Polyurethane Foam Sheet- 16 x 12 x 1.5 Inch Cuttable Foam Inserts for Cases- Packing Foams Pads for Toolbox Camera Storage and Crafts**DECOHS**$13.75**4.5★684 rev](https://www.amazon.com/dp/B0C711NBD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**766 rev5mo ago](https://www.amazon.com/dp/B0GLQH4453) [**Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging**FENYUAN**$14.91**104 rev8mo ago](https://www.amazon.com/dp/B0G1HBTDFS) [**GoTo Foam 1 x 24 x 72 Black Upholstery Foam Sheet - 1.8 Density Firm (44 ILD) Open-Cell Polyurethane - Cushion Replacement DIY Soundproofing**GoTo Foam**$19.82**182 rev12mo ago](https://www.amazon.com/dp/B0FHC2MNL6) [**GoTo Foam 2 x 24 x 72 Black Upholstery Foam Sheet - 1.8 Density Firm (44 ILD) Open-Cell Polyurethane - Cushion Replacement DIY Soundproofing**GoTo Foam**$25.37**182 rev12mo ago](https://www.amazon.com/dp/B0FHC2BM48) [**6 PCS Polyurethane Foam Sheets 16 x 12 x 1 Inch Foam Inserts for Cases Black Cuttable Polyurethane Foam Pad for Packing Cushioning Toolbox Game Box Storage Crafts**Salimhib**$18.98**115 rev1y ago](https://www.amazon.com/dp/B0FFGRGZN2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**4.3★**▲ 270%**](https://www.amazon.com/dp/B0GLQH4453) [**Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging**FENYUAN**$14.91**4.5★**▲ 192%**](https://www.amazon.com/dp/B0G1HBTDFS) [**Duck Brand Foam Pipe Covers Pipe Insulation Foam Tubes for Hot and Cold Water Pipes Pre Slit and Self Sealing Adhesive Edge 0.75 in. x 1 Ft. 6 Sticks Per Package 6 Feet Total Black**Duck Brand**$9.98**4.7★**▲ 157%**](https://www.amazon.com/dp/B0CJXFLQV5) [**GoTo Foam 1 x 24 x 72 Black Upholstery Foam Sheet - 1.8 Density Firm (44 ILD) Open-Cell Polyurethane - Cushion Replacement DIY Soundproofing**GoTo Foam**$19.82**4.6★**▲ 103%**](https://www.amazon.com/dp/B0FHC2MNL6) [**6 PCS Polyurethane Foam Sheets 16 x 12 x 1 Inch Foam Inserts for Cases Black Cuttable Polyurethane Foam Pad for Packing Cushioning Toolbox Game Box Storage Crafts**Salimhib**$18.98**4.5★**▲ 99%**](https://www.amazon.com/dp/B0FFGRGZN2)
**~~View all trending →~~**
## **What buyers say about black foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Came as expected good quality”*
**Advertised Vs Actual Product**14%
*“As described”*
**Ease Of Use**8%
*“Easy to use”*
**Size-Overall**8%
*“Good fit”*
**Value For Money**6%
*“Good Value”*
**Efficiency**6%
*“works perfect for my needs”*
**Durability**5%
*“Durable”*
**Thickness**4%
*“Good density for cases”*
**Foam**3%
*“Great size and great quality foam”*
**Adhesion/Stickiness**3%
*“The adhesive is good enough”*
### **What buyers complain about **
**Size-Overall**14%
*“Bought wrong size”*
**Thickness**9%
*“Not as dense as expected”*
**Adhesion/Stickiness**8%
*“The adhesive is terrible”*
**Quality-Overall**6%
*“poor quality control”*
**Spray/Flow**5%
*“After 5 Seconds quit spraying waste of money”*
**Stretchability/Expandability/Elasticity**4%
*“And if you stretch it too much, it's ruined”*
**Ease Of Use**4%
*“It was a bit tricky to work with”*
**Color**3%
*“Black in color not in stores”*
**Advertised Vs Actual Product**3%
*“False advertising of size”*
**Strength**2%
*“Way too flimsy”*
### **Top return reasons **
**Size-Overall**46%
**Thin**10%
**Thickness**8%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Adhesion/Stickiness**4%
**Functionality-Overall**3%
**Material Quality**3%
**Quality-Overall**2%
**Strength**1%
## **Common questions**
- **Is black foam profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black foam niche?**
- 17 brands and 45 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in black foam?**
- Top complaints mined from reviews: Size-Overall, Thickness, Adhesion/Stickiness. The return rate is 1.5%.
- **When does demand for black foam peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the black foam niche?**
- Listings span $4.82–$39.65; the average listing price is $14.12 (sweet spot $15–$100). The average incumbent carries 1,604 reviews — the moat a new listing must climb.
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