---
title: "Black Felt — $361K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-felt"
last_updated: "2026-08-09T06:11:52.953Z"
locale: en
meta:
description: "Niche score 46/100 · $361K/yr market · 283K searches/yr · $10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $361K/yr market · 283K searches/yr · $10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Felt — $361K/yr Amazon US Niche (2026) - Flapen"
---
# **black felt**
**Skip it**
Soft demand (-7.0% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 21Conversion 95Competition 23Returns 76Price range 21Avg price 34Brand share 43Review moat 64Quality gap 37
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****959.27**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$361K**
$361K/yr · 283K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.04**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.00–$17.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black felt is a $361K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black felt market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$402K–$502K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**13**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**16%**
- HaoFeiJH48% - FANOMMI9% - VOCOMO7% - Biaungdo7% - XSEINO7% - JOSNAAN5% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
18K13KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-felt/trend)
## **Top black felt search terms**
- **black felt**175K/yr-6.8%10.8% conv. - **black felt fabric**33K/yr-1.6%6.8% conv. - **black felt sheets**44K/yr-13.4%6.7% conv. - **felt sheets black**5K/yr+13.6%7.3% conv. - **felt black**8K/yr-21.1%6.5% conv. - **black felt roll**7K/yr-19.1%5.1% conv. - **black felt squares**3K/yr+44.6%3.8% conv. - **black felt sheet**4K/yr-22.1%7.8% conv. - **black felt sheets for crafts**4K/yr-31.0%6.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-felt/search-terms)
## **Top black felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$72K30%$108K40%$144K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HaoFeiJH Black Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft**HaoFeiJH**$4.97**4.7★1,003 rev](https://www.amazon.com/dp/B0CNRZW23K) [2**HaoFeijh Black Felt Fabric 72 * 36 Inch Wide 1.6mm Soft Black Felt Sheets by the Yard Acrylic Craft Felt Fabric Roll for DIY Craftwork Sewing Patchwork Holiday Decorations**HaoFeiJH**$12.03**4.6★1,070 rev](https://www.amazon.com/dp/B0BFM2LDSG) [3**Black Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations**FANOMMI**$8.85**4.4★976 rev](https://www.amazon.com/dp/B0CPJ2P52B) [4**Felt Furniture Pads Non Slip Self Adhesive Cuttable Felt Tape Black Heavy Duty Felts Strip Roll for Protecting Hardwood Floors Chair Wall Protector (40 x 5 x 0.12 Inch)**VOCOMO**$9.81**4.6★1,733 rev](https://www.amazon.com/dp/B0C814K7QW) [5**Biaungdo 6 Pcs Self Adhesive Felt Sheets Black Felt Sheet with Adhesive Backing 8 x 12 Inch Felts Fabric Peel and Stick Felts Liners for Arts Crafts Drawer Jewelry Box(A4 Size)**Biaungdo**$4.25**4.4★221 rev](https://www.amazon.com/dp/B0DXBTVVTX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$17.54**74 rev5mo ago](https://www.amazon.com/dp/B0GBVDWSSY) [**XSEINO Black Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.88**102 rev6mo ago](https://www.amazon.com/dp/B0GBVJ1KZZ) [**JOSNAAN 8x12 Black Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft**JOSNAAN**$4.00**13 rev7mo ago](https://www.amazon.com/dp/B0G8HS85J9) [**XSEINO Black Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.96**203 rev9mo ago](https://www.amazon.com/dp/B0FX2V4JGK) [**Biaungdo 6 Pcs Self Adhesive Felt Sheets Black Felt Sheet with Adhesive Backing 8 x 12 Inch Felts Fabric Peel and Stick Felts Liners for Arts Crafts Drawer Jewelry Box(A4 Size)**Biaungdo**$4.25**221 rev1y ago](https://www.amazon.com/dp/B0DXBTVVTX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JOSNAAN 8x12 Black Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft**JOSNAAN**$4.00**4.5★**▲ 415%**](https://www.amazon.com/dp/B0G8HS85J9) [**XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$17.54**4.4★**▲ 405%**](https://www.amazon.com/dp/B0GBVDWSSY) [**XSEINO Black Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.96**4.6★**▲ 373%**](https://www.amazon.com/dp/B0FX2V4JGK) [**XSEINO Black Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.88**4.4★**▲ 351%**](https://www.amazon.com/dp/B0GBVJ1KZZ) [**Ice Fabrics Craft Felt Fabric by The Yard - 72 Wide & 1.6mm Thick Acrylic Felt - Soft and Durable Black Fabric for DIY Arts & Crafts Decorations and More - 1 Yard Black**Ice Fabrics**$16.71**4.7★**▲ 107%**](https://www.amazon.com/dp/B0B11946M6)
**~~View all trending →~~**
## **What buyers say about black felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“A good product by GM”*
**Adhesion/Stickiness**13%
*“Good adhesive”*
**Advertised Vs Actual Product**12%
*“Better than I expected”*
**Ease Of Use**8%
*“Easy Use”*
**Thickness**6%
*“it is thick enough for crafts”*
**Upholstery/Fabric Quality**6%
*“Felt Fabric”*
**Material Quality**5%
*“Nice thick material”*
**Soft Feel**4%
*“Very soft, easy to cut and peel the back off”*
**Efficiency**3%
*“Works great”*
**Durability**3%
*“feel I assume the product will be durable”*
### **What buyers complain about **
**Thickness**23%
*“Thick”*
**Adhesion/Stickiness**18%
*“Adhesive not the best”*
**Material Quality**10%
*“The material is a dust-magnet”*
**Quality-Overall**8%
*“Low quality”*
**Size-Overall**7%
*“They are not 8x12”*
**Thin**3%
*“Too thin”*
**Ease Of Use**3%
*“Somewhat hard to hold”*
**Advertised Vs Actual Product**3%
*“False Description”*
**Value For Money**2%
*“too expensive”*
**Hard Feel**2%
*“Thin and stiff, like tar paper”*
### **Top return reasons **
**Size-Overall**20%
**Material Quality**19%
**Thin**12%
**Adhesion/Stickiness**10%
**Advertised Vs Actual Product**10%
**Thickness**7%
**Value For Money**5%
**Color**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is black felt profitable to sell on Amazon United States?**
- The niche generates $361K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the black felt niche?**
- 11 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in black felt?**
- Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Material Quality. The return rate is 2.0%.
- **When does demand for black felt peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the black felt niche?**
- Listings span $4.00–$17.84; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.
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