---
title: "Black Embroidery Thread — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-embroidery-thread"
last_updated: "2026-08-09T06:12:18.284Z"
locale: en
meta:
description: "Niche score 42/100 · $104K/yr market · 121K searches/yr · $5.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $104K/yr market · 121K searches/yr · $5.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Embroidery Thread — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **black embroidery thread**
**Skip it**
Prices mostly outside the sweet spot ($3.77–$14.78) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 96Competition 42Returns 94Price range 0Avg price 17Brand share 42Review moat 50Quality gap 21
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,506.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$104K**
$104K/yr · 121K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$5.98**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.77–$14.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black embroidery thread is a $104K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black embroidery thread market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$120K–$150K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**12%**
- DMC28% - Newkita18% - XLSFPY13% - Dercuy12% - LE PAON9% - New brothread9% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-embroidery-thread/trend)
## **Top black embroidery thread search terms**
- **black embroidery thread**50K/yr-4.7%15.8% conv. - **black embroidery floss**25K/yr-13.6%16.8% conv. - **embroidery thread black**11K/yr-22.1%13.7% conv. - **dmc 310**9K/yr-20.4%11.8% conv. - **embroidery floss black**7K/yr-18.8%14.2% conv. - **dmc black embroidery floss**5K/yr-28.8%16.9% conv. - **dmc embroidery floss black**4K/yr-21.0%14.8% conv. - **dmc 310 embroidery floss**4K/yr-16.7%14.1% conv. - **black dmc embroidery floss**3K/yr-23.9%21.4% conv. - **dmc embroidery floss 310**3K/yr-18.4%10.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-embroidery-thread/search-terms)
## **Top black embroidery thread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$16K20%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Skeins Embroidery Floss Black Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossBlack**Newkita**$4.01**4.7★1,319 rev](https://www.amazon.com/dp/B0CPHZ5YDT) [2**DMC 117-310 Mouline Stranded Cotton Six Strand Embroidery Floss Thread Black 8.7-Yard**DMC**$4.10**4.7★2,841 rev](https://www.amazon.com/dp/B001E5XTEY) [3**Black Embroidery Floss 24 Skeins Embroidery Thread Friendship Bracelet String Cross Stitch Threads Hair Wrap Yarn**XLSFPY**$5.98**4.7★1,097 rev](https://www.amazon.com/dp/B088LMYRM3) [4**14 Skeins Embroidery Floss Black Embroidery Thread Friendship Bracelet String Cross Stitch for DIY Making**Dercuy**$4.06**4.7★1,339 rev](https://www.amazon.com/dp/B08SVX4ZCV) [5**DMC Stranded Cotton Embroidery Thread 310 - per Skein**DMC**$4.37**4.7★191 rev](https://www.amazon.com/dp/B06XCHJ8J5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BAI Polyester Embroidery Machine Thread 5000 Yards Black+402**BAI**$6.49**42 rev5mo ago](https://www.amazon.com/dp/B0GMGPY8G6) [**14 Skeins Black Embroidery Thread: Embroidery Floss 120 Yards Friendship Bracelet String Cross Stitch Cotton Yarn for DIY Bracelet Making**JUPEAN**$3.77**374 rev1y ago](https://www.amazon.com/dp/B0F1FZNWTP) [**Poolin Polyester Machine Embroidery Thread 4000M 40WT Black 0402**Poolin**$7.06**365 rev2y ago](https://www.amazon.com/dp/B0D47GQDTZ) [**12 Skeins Embroidery Floss Black Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossBlack**Newkita**$4.01**1,319 rev2y ago](https://www.amazon.com/dp/B0CPHZ5YDT) [**UMC STAG Pack of 12 Black Premium Embroidery Thread | 100% Egyptian Cotton Premium Skeins | Cross Stitch Embroidery Floss | Oeko TEX Certified Stranded Cotton | Ideal for Arts & Crafts (Black-12)**UMC STAG**$4.61**2,160 rev2y ago](https://www.amazon.com/dp/B0CJP2W8GY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAI Polyester Embroidery Machine Thread 5000 Yards Black+402**BAI**$6.49**4.7★**▲ 327%**](https://www.amazon.com/dp/B0GMGPY8G6) [**Dercuy Embroidery Floss 12 Skeins Black and White Embroidery Thread Friendship Bracelet String for DIY Making Embroidery Crafts**Dercuy**$4.08**4.7★**▲ 231%**](https://www.amazon.com/dp/B0F242PGZS) [**14 Skeins Embroidery Floss Black Embroidery Thread Friendship Bracelet String Cross Stitch for DIY Making**Dercuy**$4.06**4.7★**▲ 226%**](https://www.amazon.com/dp/B08SVX4ZCV) [**Embroidery Floss - Cross Stitch Threads - Friendship Bracelets Floss - Crafts Floss 24 Skeins Per Pack and Free Set of 2Embroidery Needles and 1Needle ThreaderBlack**LE PAON**$5.16**4.6★**▲ 109%**](https://www.amazon.com/dp/B0BJTFVVH2) [**DMC 117-310 Mouline Stranded Cotton Six Strand Embroidery Floss Thread Black 8.7-Yard**DMC**$4.10**4.7★**▲ 25%**](https://www.amazon.com/dp/B001E5XTEY)
**~~View all trending →~~**
## **What buyers say about black embroidery thread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Smooth and high-quality and works great in my machine”*
**Value For Money**14%
*“Good price”*
**Color**12%
*“Color accurate”*
**Stitch/Finish/Polish**11%
*“Stitches beautifully without breaking”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Strength**4%
*“strong”*
**Durability**4%
*“It doesn't break easy”*
**Soft Feel**3%
*“Really soft and easy to work with”*
**Design-Overall**2%
*“is perfect for my project”*
**Wire Tangling**2%
*“Right out of the package, the thread feels smooth and consistent, which is exactly what you want when running it through a multi-needle or high-speed machine”*
### **What buyers complain about **
**Quality-Overall**15%
*“they are not as good as the DMC”*
**Color**10%
*“However, I was sent the wrong color, which was disappointing”*
**Design-Overall**6%
*“very poorly designed”*
**Advertised Vs Actual Product**6%
*“Some you can't see in the picture”*
**Ease Of Use**6%
*“it was hard to work with”*
**Embellishment/Embroidery Quality**6%
*“This thread is not great for embroidery or cross stitching”*
**Thickness**5%
*“Very thin, breaks easily”*
**Brightness/Shine/Glow**3%
*“Its not as shiny as another brand I often buy”*
**Fun/Entertainment Experience**3%
*“Embroidery Floss=Not Very Exciting”*
**Value For Money**3%
*“Now I know why DMC is more expensive yet always preferred”*
### **Top return reasons **
**Size-Overall**47%
**Value For Money**18%
**Color**7%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**4%
**Thickness**3%
**Defective Material/Parts**3%
**Thin**3%
**Quality-Overall**2%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is black embroidery thread profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the black embroidery thread niche?**
- 10 brands and 44 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in black embroidery thread?**
- Top complaints mined from reviews: Quality-Overall, Color, Design-Overall. The return rate is 1.1%.
- **When does demand for black embroidery thread peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black embroidery thread niche?**
- Listings span $3.77–$14.78; the average listing price is $5.98 (sweet spot $15–$100). The average incumbent carries 1,507 reviews — the moat a new listing must climb.
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