---
title: "Black Crayons — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-crayons"
last_updated: "2026-08-09T07:42:02.997Z"
locale: en
meta:
description: "Niche score 35/100 · $55K/yr market · 41K searches/yr · $11.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $55K/yr market · 41K searches/yr · $11.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Crayons — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **black crayons**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 4Conversion 95Competition 6Returns 96Price range 22Avg price 42Brand share 0Review moat 89Quality gap 48
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****226.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.08**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.61–$17.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$55K**
$55K/yr · 41K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-41.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black crayons is a $55K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black crayons market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Crayola68% - Craytastic!21% - Lucky Art Crayonology7% - Tenceur4%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -41.3% search growth over the last 90 days.
1K600Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-crayons/trend)
## **Top black crayons search terms**
- **black crayons**27K/yr-37.0%11.4% conv. - **black crayon**4K/yr-18.4%4.7% conv. - **black crayons bulk**5K/yr-44.3%8.5% conv. - **black crayola crayons**5K/yr-70.1%11.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-crayons/search-terms)
## **Top black crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$17K45%$25K60%$33K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Crayons Black Single Color Crayon Refill 12 Count Bulk Crayons School Supplies**Crayola**$4.61**4.8★881 rev](https://www.amazon.com/dp/B00ANSH1BU) [2**Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236**Craytastic!**$12.56**4.3★149 rev](https://www.amazon.com/dp/B0CMZF27W8) [3**Craytastic! Bulk Unwrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236**Craytastic!**$13.29**4.2★187 rev](https://www.amazon.com/dp/B0C3DN1XBF) [4**Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)**Lucky Art Crayonology**$15.88**4.6★151 rev](https://www.amazon.com/dp/B0C8BSR782) [5**Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black**Crayola**$6.83**5.0★7 rev](https://www.amazon.com/dp/B08G8Z7WW6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(Black)**Tenceur**$17.85**53 rev2y ago](https://www.amazon.com/dp/B0CCYHD1BT) [**Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)**Lucky Art Crayonology**$15.88**151 rev3y ago](https://www.amazon.com/dp/B0C8BSR782) [**Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black**Crayola**$6.83**7 rev5y ago](https://www.amazon.com/dp/B08G8Z7WW6) [**CYO2696267 - CRAYON ALL BLK 12/BX**Crayola**$6.57**157 rev10y ago](https://www.amazon.com/dp/B07CYN2LGW) [**Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236**Craytastic!**$12.56**149 rev15y ago](https://www.amazon.com/dp/B0CMZF27W8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CYO2696267 - CRAYON ALL BLK 12/BX**Crayola**$6.57**4.6★**▲ 160%**](https://www.amazon.com/dp/B07CYN2LGW) [**Crayola Crayons Black Single Color Crayon Refill 12 Count Bulk Crayons School Supplies**Crayola**$4.61**4.8★**▲ 82%**](https://www.amazon.com/dp/B00ANSH1BU) [**Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black**Crayola**$6.83**5.0★**▼ 11%**](https://www.amazon.com/dp/B08G8Z7WW6) [**Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(Black)**Tenceur**$17.85**3.7★**▼ 36%**](https://www.amazon.com/dp/B0CCYHD1BT) [**Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236**Craytastic!**$12.56**4.3★**▼ 41%**](https://www.amazon.com/dp/B0CMZF27W8)
**~~View all trending →~~**
## **What buyers say about black crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“One color”*
**Advertised Vs Actual Product**25%
*“As advertised”*
**Value For Money**17%
*“Great deal for black crayons”*
**Efficiency**8%
*“Worked out very well”*
**Ease Of Cleaning**8%
*“with no mess to clean up”*
### **What buyers complain about **
**Durability**50%
*“Break easily”*
**Quality-Overall**17%
*“Poor quality”*
**Size-Overall**17%
*“Smaller than my child brain remembered”*
### **Top return reasons **
**Color**34%
**Size-Overall**33%
**Advertised Vs Actual Product**14%
**Defective Material/Parts**8%
**Quality-Overall**6%
**Durability**4%
**Value For Money**4%
**Smell**4%
**Moist/Dry**2%
**Residue**1%
## **Common questions**
- **Is black crayons profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 7 tracked products. 90-day search growth is -41.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the black crayons niche?**
- 4 brands and 19 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black crayons?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.7%.
- **What does it cost to enter the black crayons niche?**
- Listings span $4.61–$17.85; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.
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