---
title: "Search terms — black cardstock 12x12 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-cardstock-12x12/search-terms"
last_updated: "2026-08-09T06:31:10.692Z"
locale: en
meta:
  description: "Niche score 54/100 · $79K/yr market · 44K searches/yr · $15.30 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $79K/yr market · 44K searches/yr · $15.30 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — black cardstock 12x12 - Flapen"
---

# **black cardstock 12x12**

**Worth a look**

Shows searches that convert (11.7% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 20Growth 50Conversion 94Competition 48Returns 83Price range 62Avg price 76Brand share 68Review moat 69Quality gap 19

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.30**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****757.1**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$6.19–$29.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+20.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$79K**

$79K/yr · 44K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms