---
title: "Black Buttons — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/black-buttons"
last_updated: "2026-08-09T07:44:29.355Z"
locale: en
meta:
description: "Niche score 38/100 · $105K/yr market · 222K searches/yr · $5.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $105K/yr market · 222K searches/yr · $5.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Buttons — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **black buttons**
**Skip it**
Prices mostly outside the sweet spot ($3.21–$9.98) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 79Competition 22Returns 85Price range 0Avg price 16Brand share 50Review moat 61Quality gap 23
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,066.77**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$105K**
$105K/yr · 222K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$5.89**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.21–$9.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black buttons is a $105K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black buttons market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$88K–$118K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**19%**
- Lilaly47% - WOILLIO9% - GANSSIA7% - Super Z Outlet7% - Xentrlologic6% - ONEHERE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/black-buttons/trend)
## **Top black buttons search terms**
- **black buttons**112K/yr-11.7%6.8% conv. - **black button**17K/yr-7.6%5.4% conv. - **small black buttons**11K/yr-2.4%4.9% conv. - **black buttons 1/2 inch**6K/yr+24.4%2.3% conv. - **large black buttons**15K/yr-16.4%3.4% conv. - **black buttons 1 inch**9K/yr-33.6%3.8% conv. - **buttons black**6K/yr-2.1%6.7% conv. - **black buttons 3/4 inch**5K/yr-20.8%2.3% conv. - **black shirt buttons**4K/yr+4.5%5.7% conv. - **black buttons for clothes**6K/yr-25.3%5.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/black-buttons/search-terms)
## **Top black buttons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$16K30%$31K45%$47K60%$63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lilaly 100 pcs Black Buttons for Crafts 5 Sizes Mixed Round Sewing Buttons for Clothes Suitable for for DIY Crafts Coats Shirts Pants Shorts**Lilaly**$3.32**4.7★1,088 rev](https://www.amazon.com/dp/B0D9T1LWZ1) [2**100Pcs Premium Black Round Resin Sewing Buttons 4-Hole Craft Buttons in 5 Sizes Shatterproof & Fade-Resistant Suit Coat Buttons Smooth Scratch-Proof Reusable Box for DIY Knitting & Holiday Decor**WOILLIO**$3.21**4.7★1,411 rev](https://www.amazon.com/dp/B08WX1ZVQD) [3**Super Z Outlet 100 Pack 1 Inch Buttons Flatback Sewing Colored for Arts & Crafts Fashion Clothing DIY Projects (Black)**Super Z Outlet**$7.59**4.7★972 rev](https://www.amazon.com/dp/B08CQ8HV7S) [4**450-550Pcs Black Buttons for Crafts Assorted Size Buttons for Sewing Black Craft Buttons for Arts DIY Crafts Decoration Assorted Buttons for Crafts 0.3-1 inch**Xentrlologic**$9.98**4.6★111 rev](https://www.amazon.com/dp/B0DJYZPQP2) [5**100 Pcs Premium Mixed Resin Sewing Buttons ONEHERE Eco-Friendly 4-Hole Craft Buttons 5 Sizes of Black Buttons Suitable for Sewing DIY and Holiday Decoration(Black)**ONEHERE**$3.83**4.6★278 rev](https://www.amazon.com/dp/B08YYJHJNF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100Pcs Black Sewing Buttons4-Hole Craft5Sizeswith Compartment Storage Box Suitable for Sewing Suit Coat Shirt Buttons DIY Decoration (Black)**Fancypost**$6.01**33 rev1y ago](https://www.amazon.com/dp/B0DSLS3S43) [**Jeffdad 20mm Fabric Covered Black Buttons Round Covered Metal Shank Sewing Buttons Vintage Covered Cloth Button for Suits Jacket Dress Blouses(10)**Jeffdad**$5.04**58 rev1y ago](https://www.amazon.com/dp/B0DNK3TZV8) [**HARFINGTON 10pcs Fabric Cloth Buttons 1 Round Sewing Button with Shank Fabric Covered Buttons for Jacket Coat Shirt Suits Bridal Black**HARFINGTON**$6.34**53 rev1y ago](https://www.amazon.com/dp/B0DP2JD7Q9) [**450-550Pcs Black Buttons for Crafts Assorted Size Buttons for Sewing Black Craft Buttons for Arts DIY Crafts Decoration Assorted Buttons for Crafts 0.3-1 inch**Xentrlologic**$9.98**111 rev1y ago](https://www.amazon.com/dp/B0DJYZPQP2) [**Lilaly 100 pcs Black Buttons for Crafts 5 Sizes Mixed Round Sewing Buttons for Clothes Suitable for for DIY Crafts Coats Shirts Pants Shorts**Lilaly**$3.32**1,088 rev1y ago](https://www.amazon.com/dp/B0D9T1LWZ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HARFINGTON 10pcs Fabric Cloth Buttons 1 Round Sewing Button with Shank Fabric Covered Buttons for Jacket Coat Shirt Suits Bridal Black**HARFINGTON**$6.34**4.2★**▲ 158%**](https://www.amazon.com/dp/B0DP2JD7Q9) [**100 Pcs Premium Mixed Resin Sewing Buttons ONEHERE Eco-Friendly 4-Hole Craft Buttons 5 Sizes of Black Buttons Suitable for Sewing DIY and Holiday Decoration(Black)**ONEHERE**$3.83**4.6★**▲ 120%**](https://www.amazon.com/dp/B08YYJHJNF) [**100Pcs Black Sewing Buttons4-Hole Craft5Sizeswith Compartment Storage Box Suitable for Sewing Suit Coat Shirt Buttons DIY Decoration (Black)**Fancypost**$6.01**4.8★**▲ 98%**](https://www.amazon.com/dp/B0DSLS3S43) [**600-700Pcs Black Craft Buttons Bulk Assorted Black Buttons for Crafts Mixed for Arts DIY Crafting Decoration**Qovydx**$9.73**4.6★**▲ 35%**](https://www.amazon.com/dp/B07JC6N25J) [**Super Z Outlet 100 Pack 1 Inch Buttons Flatback Sewing Colored for Arts & Crafts Fashion Clothing DIY Projects (Black)**Super Z Outlet**$7.59**4.7★**▲ 13%**](https://www.amazon.com/dp/B08CQ8HV7S)
**~~View all trending →~~**
## **What buyers say about black buttons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**34%
*“Fabulous buttons”*
**Size-Overall**14%
*“buttons are buttons nice verity sizes”*
**Advertised Vs Actual Product**14%
*“As described”*
**Value For Money**10%
*“affordable value”*
**Quality-Overall**10%
*“Amazing how much variety”*
**Collectibles**3%
*“Great assortment”*
**Ease Of Use**3%
*“Very useful”*
**Embellishment/Embroidery Quality**1%
*“Great for crochet items”*
**Color**1%
*“Perfect for a dressy black suit”*
**Design-Overall**1%
*“Perfect for crafting accents or lightweight clothing use”*
### **What buyers complain about **
**Touch/Button Controls**35%
*“rather thin buttons”*
**Size-Overall**17%
*“Size to big”*
**Advertised Vs Actual Product**13%
*“I don't like the misleading add”*
**Thickness**6%
*“not as thick as the ones I had on my old leather jacket”*
### **Top return reasons **
**Size-Overall**57%
**Touch/Button Controls**15%
**Advertised Vs Actual Product**5%
**Color**5%
**Value For Money**3%
**Quality-Overall**3%
**Material Quality**3%
**Functionality-Overall**2%
**Thin**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is black buttons profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 13 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the black buttons niche?**
- 12 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in black buttons?**
- Top complaints mined from reviews: Touch/Button Controls, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- **When does demand for black buttons peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the black buttons niche?**
- Listings span $3.21–$9.98; the average listing price is $5.89 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.
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