---
title: "Search terms — beeswax crayons - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/beeswax-crayons/search-terms"
last_updated: "2026-08-09T13:12:23.493Z"
locale: en
meta:
  description: "Niche score 44/100 · $155K/yr market · 136K searches/yr · $20.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $155K/yr market · 136K searches/yr · $20.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — beeswax crayons - Flapen"
---

# **beeswax crayons**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 12Conversion 63Competition 49Returns 90Price range 72Avg price 89Brand share 6Review moat 42Quality gap 42

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.72**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.96–$35.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,307.94**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$155K**

$155K/yr · 136K searches

**Growth**

**Bad****-25.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms