---
title: "Beeswax Crayons — $155K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/beeswax-crayons"
last_updated: "2026-08-09T13:09:13.381Z"
locale: en
meta:
description: "Niche score 44/100 · $155K/yr market · 136K searches/yr · $20.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $155K/yr market · 136K searches/yr · $20.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beeswax Crayons — $155K/yr Amazon US Niche (2026) - Flapen"
---
# **beeswax crayons**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 12Conversion 63Competition 49Returns 90Price range 72Avg price 89Brand share 6Review moat 42Quality gap 42
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.72**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.96–$35.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,307.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$155K**
$155K/yr · 136K searches
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, beeswax crayons is a $155K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beeswax crayons market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$166K–$207K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**0%**
- Honeysticks57% - STOCKMAR23% - Faber-Castell9% - JUPITEARTH6% - iCrayon3% - Generic3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/beeswax-crayons/trend)
## **Top beeswax crayons search terms**
- **beeswax crayons**44K/yr-28.9%4.6% conv. - **stockmar crayons**17K/yr-18.1%3.7% conv. - **honey sticks crayons**20K/yr-36.6%5.0% conv. - **honeysticks beeswax crayons**15K/yr-20.3%8.1% conv. - **beeswax crayons for toddlers 1-3**13K/yr-30.3%5.8% conv. - **waldorf crayons**5K/yr+70.9%2.9% conv. - **honey crayons**5K/yr-29.3%7.4% conv. - **block crayons**5K/yr-27.2%2.4% conv. - **honeysticks crayons**3K/yr-11.3%7.8% conv. - **honey stick crayons**3K/yr-30.9%7.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/beeswax-crayons/search-terms)
## **Top beeswax crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$62K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly**Honeysticks**$20.88**4.5★17,810 rev](https://www.amazon.com/dp/B01GSY9MD2) [2**Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8**Honeysticks**$13.76**4.5★2,658 rev](https://www.amazon.com/dp/B01I2GVSNQ) [3**Stockmar Beeswax Stick Crayons Set of 16 Artist-Grade Drawing Media Non-Toxic Beeswax Crayons for Art Projects Crafting Walforf Art Supplies Creative Drawing Includes Storage Tin**STOCKMAR**$32.46**4.2★284 rev](https://www.amazon.com/dp/B000M02M2M) [4**Honeysticks Super Jumbo Crayons (6 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly**Honeysticks**$18.03**4.6★3,346 rev](https://www.amazon.com/dp/B01I2GNSWU) [5**Faber-Castell Beeswax Crayons in Durable Storage Case: Non-Toxic Jumbo Triangle Crayons Travel-Friendly Toddler Art Supplies for Kids (Ages 3+) (12 Count)**Faber-Castell**$6.96**4.6★1,936 rev](https://www.amazon.com/dp/B00IO06VEM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies**iCrayon**$12.47**100 rev11mo ago](https://www.amazon.com/dp/B0FLY11V2T) [**JUPITEARTH Beeswax Crayons for Toddlers 13 12 Non-Toxic Silky Crayons Jumbo and Washable Crayon Easy to Hold Safe for Kids Mess-Free Coloring for Preschool Art Supplies Ages 24 48**JUPITEARTH**$12.80**187 rev1y ago](https://www.amazon.com/dp/B0DK8V1WPV) [**Honeysticks Super Jumbo Crayons (12 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly**Honeysticks**$25.92**3,346 rev2y ago](https://www.amazon.com/dp/B0D4KNS59Q) [**Honeysticks Jumbo Crayons (24 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 24 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8**Honeysticks**$25.38**2,658 rev2y ago](https://www.amazon.com/dp/B0CPHWVWZ7) [**Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED**Generic**$35.91**7 rev3y ago](https://www.amazon.com/dp/B0D6RLR9JV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED**Generic**$35.91**4.5★**▲ 329%**](https://www.amazon.com/dp/B0D6RLR9JV) [**Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies**iCrayon**$12.47**3.9★**▲ 141%**](https://www.amazon.com/dp/B0FLY11V2T) [**STOCKMAR Beeswax Stick Crayons Set of 12 Assorted Colors in a Sturdy Storage Box Break-Resistant Wax Art Crayons with Natural Beeswax Rich Pigments & Smooth Color Application Made in Germany**STOCKMAR**$24.68**4.4★**▲ 46%**](https://www.amazon.com/dp/B01HW4EIZ4) [**JUPITEARTH Beeswax Crayons for Toddlers 13 12 Non-Toxic Silky Crayons Jumbo and Washable Crayon Easy to Hold Safe for Kids Mess-Free Coloring for Preschool Art Supplies Ages 24 48**JUPITEARTH**$12.80**4.6★**▲ 45%**](https://www.amazon.com/dp/B0DK8V1WPV) [**Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8**Honeysticks**$13.76**4.5★**▲ 38%**](https://www.amazon.com/dp/B01I2GVSNQ)
**~~View all trending →~~**
## **What buyers say about beeswax crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Bright colors”*
**Size-Overall**13%
*“The size of the crayons are perfect for littles”*
**Durability**11%
*“do not break easily”*
**Quality-Overall**10%
*“The quality is excellent with dark colors”*
**Ease Of Use**9%
*“Easy to use”*
**Grip**4%
*“They are easy to grip, great size, don't break, and are smooth”*
**Value For Money**3%
*“All their products are worth the price”*
**Ease Of Cleaning**3%
*“Easy to clean on certain surfaces”*
**Safety Standards**3%
*“Great for safety Oh”*
**Fun/Entertainment Experience**2%
*“These are so fun”*
### **What buyers complain about **
**Color**23%
*“Dont color well”*
**Durability**16%
*“Broke right away”*
**Value For Money**8%
*“unfortunately not worth the price”*
**Size-Overall**5%
*“These are too short”*
**Smell**4%
*“Apparently the scent of beeswax tricks dogs into thinking these crayons are a living bee colony and my dog stares at them and acts weird”*
**Ease Of Cleaning**3%
*“Makes a mess”*
**Hard Feel**3%
*“They are not as soft as other crayons”*
**Writing Experience**2%
*“A couple of them wont even mark when we try to write”*
**Choking**2%
*“which then becomes a choking hazard”*
**Paper Brightness**2%
*“And on Kraft paper. like the big brown walls., the colors dont show up very well”*
### **Top return reasons **
**Size-Overall**32%
**Color**14%
**Value For Money**9%
**Smell**7%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Product Condition**5%
**Quality-Overall**5%
**Defective Material/Parts**4%
**Ease Of Use**4%
## **Common questions**
- **Is beeswax crayons profitable to sell on Amazon United States?**
- The niche generates $155K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the beeswax crayons niche?**
- 6 brands and 44 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in beeswax crayons?**
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 1.2%.
- **When does demand for beeswax crayons peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the beeswax crayons niche?**
- Listings span $6.96–$35.91; the average listing price is $20.72 (sweet spot $15–$100). The average incumbent carries 2,308 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)