---
title: "Bead Embroidery Kit — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/bead-embroidery-kit"
last_updated: "2026-08-09T07:51:16.384Z"
locale: en
meta:
description: "Niche score 51/100 · $58K/yr market · 250K searches/yr · $18.07 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $58K/yr market · 250K searches/yr · $18.07 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bead Embroidery Kit — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **bead embroidery kit**
**Worth a look**
Shows a sweet-spot price point ($18.07 avg), but a small market ($58K/yr) keeps it on the watch list.
Market size 15Growth 26Conversion 16Competition 51Returns 82Price range 71Avg price 83Brand share 74Review moat 77Quality gap 82
**Avg price**
**Great****$18.07**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****459.65**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.54–$33.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$58K**
$58K/yr · 250K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bead embroidery kit is a $58K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bead embroidery kit market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**34%**
- HTVRONT22% - Ybxjges11% - JOJOPLAY11% - EuTengHao10% - Bonroy6% - Tondiamo6%
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — +0.9% search growth over the last 90 days.
12K8KPrime Day '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/bead-embroidery-kit/trend)
## **Top bead embroidery kit search terms**
- **bead embroidery kit**134K/yr-0.9%1.1% conv. - **beaded embroidery kits**56K/yr+3.3%1.0% conv. - **beading embroidery kit**12K/yr-12.8%1.1% conv. - **beaded embroidery kit**10K/yr+10.4%1.4% conv. - **canutillos para bordar**6K/yr+66.5%0.8% conv. - **sequins and beads**7K/yr+18.1%0.6% conv. - **bead embroidery supplies**5K/yr-27.6%1.2% conv. - **embroidery kit beads**3K/yr+13.8%1.8% conv. - **embroidery beading kit**4K/yr-14.9%1.6% conv. - **beads and sequins**6K/yr-0.8%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/bead-embroidery-kit/search-terms)
## **Top bead embroidery kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HTVRONT Bead Embroidery Kit for Beginners 3 Sets Gifts & Crafts**HTVRONT**$17.19**4.3★71 rev](https://www.amazon.com/dp/B0DNMJ514S) [2**Ybxjges 24000Pcs 2mm Glass Seed Beads Kit with 28 Colors Small Beads Kit for Girls Women and Adults Bracelets Necklaces Earring Jewelry Making Supplies**Ybxjges**$8.54**4.6★1,373 rev](https://www.amazon.com/dp/B096XBC7RK) [3**JOJOPLAY Tube Seed Beads 7mm Crafts Glass Bugle Beads with for Jewelry Making Embroidery Decoration (28 Colors 8400pcs)**JOJOPLAY**$11.21**4.6★134 rev](https://www.amazon.com/dp/B0FF4G356J) [4**EuTengHao 19200Pcs Tube Beads Kit 3mm Glass Bugle Seed Beads for Jewelry Making Embroidery & Home Decor (32 Vibrant Colors)**EuTengHao**$13.35**4.6★178 rev](https://www.amazon.com/dp/B0FDPVGQ53) [5**Bonroy Beginners Embroidery Practice kit 3 Sets to Learn 30 Different Stitches for Craft Lover Hand Stitch with Embroidery Fabric with Skill Techniques (BY-BD-S)**Bonroy**$21.92**3.4★24 rev](https://www.amazon.com/dp/B0FTWVVGLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10500pcs Embroidery Glass Tube Seed Beads Kit 39 Colors Beads for Crafts**Funtopia**$10.25**9 rev5d ago](https://www.amazon.com/dp/B0H1V6QRRK) [**LKTEE Butterfly Bead Embroidery Kit Hand Embroidery Starter Kit for Beginners Adults with Wooden Frame Beaded Embroidery Kits DIY Craft Sewing Supplies for Gift Home Decoration (Pink)**LKTEE**$21.04**5 rev1mo ago](https://www.amazon.com/dp/B0H1HDGTYQ) [**KNOT YOUR TYPE Bead Embroidery DIY Kit for Beginners | Hand Embroidery Kit with Beads Hoop & Complete Stitching Materials | Creative Art & Craft Gift Set for Adults**KNOT YOUR TYPE**$17.89**4 rev4mo ago](https://www.amazon.com/dp/B0GJD9CY52) [**HTVRONT Sparkling Bead Embroidery Kit 3 Sets for Creative Decor**HTVRONT**$15.57**71 rev8mo ago](https://www.amazon.com/dp/B0FVXD8HD4) [**HTVRONT Sparkling Bead Embroidery Set 3 Packs for Senior Beginners**HTVRONT**$13.20**71 rev8mo ago](https://www.amazon.com/dp/B0FVXJ2112)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LKTEE Butterfly Bead Embroidery Kit Hand Embroidery Starter Kit for Beginners Adults with Wooden Frame Beaded Embroidery Kits DIY Craft Sewing Supplies for Gift Home Decoration (Pink)**LKTEE**$21.04**3.2★**▲ 216%**](https://www.amazon.com/dp/B0H1HDGTYQ) [**KNOT YOUR TYPE Bead Embroidery DIY Kit for Beginners | Hand Embroidery Kit with Beads Hoop & Complete Stitching Materials | Creative Art & Craft Gift Set for Adults**KNOT YOUR TYPE**$17.89**2.7★**▲ 213%**](https://www.amazon.com/dp/B0GJD9CY52) [**10500pcs Embroidery Glass Tube Seed Beads Kit 39 Colors Beads for Crafts**Funtopia**$10.25**4.7★**▲ 211%**](https://www.amazon.com/dp/B0H1V6QRRK) [**Bradove Classic Embroidery Learning Kit for Adults and Kids**Bradove**$22.87**4.6★**▲ 80%**](https://www.amazon.com/dp/B0B762JW55) [**JOJOPLAY Tube Seed Beads 7mm Crafts Glass Bugle Beads with for Jewelry Making Embroidery Decoration (28 Colors 8400pcs)**JOJOPLAY**$11.21**4.6★**▲ 69%**](https://www.amazon.com/dp/B0FF4G356J)
**~~View all trending →~~**
## **What buyers say about bead embroidery kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality”*
**Color**13%
*“Colors are pretty and vibrant”*
**Value For Money**9%
*“Worth the money”*
**Instructions/User Manual/Troubleshooting**9%
*“Easy to follow along instructions”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Use**7%
*“So easy”*
**Stitch/Finish/Polish**4%
*“it helps to learn different stitches”*
**Gifting Purpose**4%
*“Good for gifting too”*
**Fun/Entertainment Experience**4%
*“SO MUCH fun”*
**Size-Overall**4%
*“I like that there are multiple sizes included”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**25%
*“Limited instructions”*
**Size-Overall**12%
*“Too small”*
**Quality-Overall**9%
*“this kit is super cheap quality”*
**Durability**6%
*“Break easily”*
**Color**5%
*“Missing colors”*
**Stitch/Finish/Polish**3%
*“The stitches are not labeled properly”*
**Strength**3%
*“Very flimsy”*
**Material Quality**3%
*“the materials are awful”*
**Advertised Vs Actual Product**3%
*“Description is deceiving”*
**Thickness**2%
*“Very thin”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**9%
**Instructions/User Manual/Troubleshooting**6%
**Quality-Overall**5%
**Value For Money**4%
**Color**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Material Quality**2%
**Display Colors**2%
## **Common questions**
- **Is bead embroidery kit profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 23 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bead embroidery kit niche?**
- 19 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in bead embroidery kit?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 1.7%.
- **When does demand for bead embroidery kit peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bead embroidery kit niche?**
- Listings span $7.54–$33.43; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.
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