---
title: "Basmati Rice 10 Lb — $200K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/basmati-rice-10-lb"
last_updated: "2026-08-09T05:25:37.293Z"
locale: en
meta:
description: "Niche score 48/100 · $200K/yr market · 112K searches/yr · $44.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $200K/yr market · 112K searches/yr · $44.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Basmati Rice 10 Lb — $200K/yr Amazon US Niche (2026) - Flapen"
---
# **basmati rice 10 lb**
**Skip it**
Soft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 14Conversion 50Competition 49Returns 99Price range 94Avg price 95Brand share 23Review moat 64Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.19–$91.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****932.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$200K**
$200K/yr · 112K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, basmati rice 10 lb is a $200K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basmati rice 10 lb market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$178K–$222K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#10,710**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **40%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**5%**
- Tilda46% - All Things Quilty17% - Generic16% - David & Charles7% - Brewer4% - iNee4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/basmati-rice-10-lb/trend)
## **Top basmati rice 10 lb search terms**
- **tilda fabric**39K/yr-13.2%0.4% conv. - **tilda basmati rice**20K/yr-24.7%10.0% conv. - **tilda**16K/yr+2.0%1.2% conv. - **tilda fabric bundles**15K/yr-36.0%0.5% conv. - **tilda fabrics**12K/yr-41.3%0.4% conv. - **tilda rice**5K/yr-17.6%6.6% conv. - **tilda fabric collections**5K/yr-52.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/basmati-rice-10-lb/search-terms)
## **Top basmati rice 10 lb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$80K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tilda Pure Basmati Rice Premium Aromatic and Authentic Rice Large Resealable Bag 10-Pound Bag White**Tilda**$22.33**4.6★980 rev](https://www.amazon.com/dp/B09S4RQX9G) [2**Creating Memories Spring 5-Inch Charm Pack by Tilda**All Things Quilty**$24.75**5.0★6 rev](https://www.amazon.com/dp/B0DHX4HPWP) [3**Quilts from Tildas Studio: Tilda Quilts and Pillows to Sew with Love**David & Charles**$14.19**4.8★652 rev](https://www.amazon.com/dp/1446307441) [4**Tilda Grand Finest Extra Long Grain Basmati Rice - 10 Lbs**Tilda**$27.87**4.1★174 rev](https://www.amazon.com/dp/B0777H1T4C) [5**Tilda Legendary Rice Pure Original Basmati 4 Pound**Tilda**$17.44**4.6★596 rev](https://www.amazon.com/dp/B0029EDXDG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tilda Brie Basics Fat Quarter (TIL300272)**Generic**$91.44**0 rev2mo ago](https://www.amazon.com/dp/B0GZLWYZPB) [**Sunday Brunch Fat Quarter Bundle 20 Pieces - by Tilda Fabrics**Tilda**$82.32**0 rev4mo ago](https://www.amazon.com/dp/B0GP84ZHPS) [**Tilda Creating Memories 5 X 5 inch 32 Pieces Winter Reds and Greens**Generic**$29.45**2 rev10mo ago](https://www.amazon.com/dp/B0FRB7VLVS) [**Basic Classics Fat Quarter Bundle by Lt. Blue/Aqua Tilda**All Things Quilty**$30.24**7 rev1y ago](https://www.amazon.com/dp/B0DHX2WVJ3) [**Hahafelt 10 Pcs William Morris Quilting Fabric Bundles 20x20 Vintage Floral Fat Quarters Flower Square Fabrics by The Yard Precut Quilted Patchwork for Summer Sewing DIY Craft Decor**Hahafelt**$23.22**287 rev1y ago](https://www.amazon.com/dp/B0FFB79Z1S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tilda Brie Basics Fat Quarter (TIL300272)**Generic**$91.44**0.0★**▲ 353%**](https://www.amazon.com/dp/B0GZLWYZPB) [**Sunday Brunch Fat Quarter Bundle 20 Pieces - by Tilda Fabrics**Tilda**$82.32**0.0★**▲ 166%**](https://www.amazon.com/dp/B0GP84ZHPS) [**Quilts from Tildas Studio: Tilda Quilts and Pillows to Sew with Love**David & Charles**$14.19**4.8★**▲ 63%**](https://www.amazon.com/dp/1446307441) [**Tilda Creating Memories 5 Charm Pack Summer & Ocean Blues**Generic**$29.29**5.0★**▲ 41%**](https://www.amazon.com/dp/B0F9RMXW37) [**Basic Classics Fat Quarter Bundle by Lt. Blue/Aqua Tilda**All Things Quilty**$30.24**5.0★**▲ 33%**](https://www.amazon.com/dp/B0DHX2WVJ3)
**~~View all trending →~~**
## **What buyers say about basmati rice 10 lb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Overall: dependable quality”*
**Taste-Overall**14%
*“Very tasty and easy to cook”*
**Upholstery/Fabric Quality**9%
*“Nice Fabric”*
**Cooking Instructions**7%
*“It cooks evenly without becoming sticky or mushy”*
**Value For Money**6%
*“Economical”*
**Flavor**5%
*“The flavor is mild and clean, so it pairs easily with different types of meals without overpowering anything”*
**Smell**4%
*“Smells Great”*
**Soft Feel**4%
*“When cooked its light and fluffy”*
**Color**4%
*“Love the colors”*
**Print Quality**3%
*“All the prints are beautiful”*
### **What buyers complain about **
**Material Quality**20%
*“No quilting material”*
**Smell**12%
*“This bag of rice had a very strong detergent smell”*
**Quality-Overall**9%
*“Poor quality”*
**Contamination**9%
*“Maggot infested”*
**Chunk/Clump/Collection**7%
*“Have to beat on the clumps to break them up”*
**Taste-Overall**6%
*“Not the best basmati rice I have had”*
**Advertised Vs Actual Product**6%
*“Not much cotton”*
**Value For Money**4%
*“And definitely not worth the premium price”*
**Thickness**3%
*“just not quite the cotton thickness I had wanted”*
**Flavor**3%
*“no special flavor”*
### **Top return reasons **
**Material Quality**44%
**Color**11%
**Size-Overall**7%
**Advertised Vs Actual Product**7%
**Print Quality**5%
**Quality-Overall**5%
**Value For Money**4%
**Smell**3%
**Thin**3%
**Taste-Overall**2%
## **Common questions**
- **Is basmati rice 10 lb profitable to sell on Amazon United States?**
- The niche generates $200K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the basmati rice 10 lb niche?**
- 9 brands and 74 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in basmati rice 10 lb?**
- Top complaints mined from reviews: Material Quality, Smell, Quality-Overall. The return rate is 0.1%.
- **When does demand for basmati rice 10 lb peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the basmati rice 10 lb niche?**
- Listings span $14.19–$91.44; the average listing price is $44.43 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.
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