---
title: "Awl — $245K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/awl"
last_updated: "2026-08-09T07:42:03.568Z"
locale: en
meta:
description: "Niche score 56/100 · $245K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $245K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Awl — $245K/yr Amazon US Niche (2026) - Flapen"
---
# **awl**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 25Conversion 81Competition 76Returns 96Price range 17Avg price 23Brand share 82Review moat 75Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Great****499.84**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$245K**
$245K/yr · 349K searches
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.26**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.03–$17.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, awl is a $245K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **awl market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$248K–$330K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **66%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**53%**
Top 20: 90%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**42%**
- KLEIN TOOLS14% - CRAFTSMAN14% - ZXIIXZ11% - Aecsze9% - DIUDUS5% - Dasco Pro4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
7K5KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/awl/trend)
## **Top awl search terms**
- **awl**152K/yr-2.5%6.3% conv. - **awl tool**68K/yr-1.2%6.0% conv. - **scratch awl**38K/yr-3.4%5.6% conv. - **leather awl**23K/yr-6.8%4.7% conv. - **aul**11K/yr-3.4%1.1% conv. - **awl for paper crafting**4K/yr+156.5%6.6% conv. - **awl punch**6K/yr+1.5%5.9% conv. - **punzon**7K/yr+16.6%1.1% conv. - **scratch awl tool**8K/yr-2.0%6.1% conv. - **book binding awl**4K/yr+4.7%4.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/awl/search-terms)
## **Top awl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$15K9%$22K12%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAFTSMAN CMHT65012 CFT SD ACETATE - SCRATCH AWL**CRAFTSMAN**$6.03**4.7★616 rev](https://www.amazon.com/dp/B09JBLKZNN) [2**ZXIIXZ 3 Pack Leather Scratch Awl Tool Awl Tool Sewing with Gourd Shape Wooden Handle for Stitching Punching Sewing Scratch Awl Tool Supplies for DIY Leather Sewing Punching Craft Repair**ZXIIXZ**$5.72**4.4★240 rev](https://www.amazon.com/dp/B0F2H52SYX) [3**Klein Tools 650 Scratch Awl with 3-1/2-Inch Shank and Cushion Grip Made in USA**KLEIN TOOLS**$13.01**4.8★1,691 rev](https://www.amazon.com/dp/B0000302W2) [4**6 PCS Awl Tool Set Leather Punch Stitching Marking Awl Tool Gourd Shape Handle Punch Tool for Leather Sewing Marking Crafts Wood Shoe Repair**Aecsze**$7.92**4.8★116 rev](https://www.amazon.com/dp/B0DMD29PC8) [5**DASCO PRO 7 Inch Scratch Awl Marking Scribing and Starting Tool Assembled in USA VN74310 431-0**Dasco Pro**$9.54**4.7★337 rev](https://www.amazon.com/dp/B0000BYBBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Leather Sewing & Upholstery Repair Kit with 2 Awls Needles & Waxed Thread**zenorebir**$6.28**67 rev4mo ago](https://www.amazon.com/dp/B0GL2BHJ57) [**CRAFTSMAN Scratch Awl Tool Screwdriver (CMHT65179)**CRAFTSMAN**$8.24**8 rev4mo ago](https://www.amazon.com/dp/B0GQJMCN36) [**Sewing Awl Leather Awl Tool Tools with Wooden Handle Scratch Awl Leather Hole Punch Tool for Punching Stitching Book Binding Leather Craft**DIUDUS**$5.38**32 rev5mo ago](https://www.amazon.com/dp/B0GK6HBP4L) [**Walnuts Wood Handle Leather Awl - Professional Hole Punching & Stitching Tool Leather Craft Awl Tools Wooden Handle Scratch Awls for Leather Craft DIY Shoe Repair & Bookbinding**Foyods**$5.06**4 rev6mo ago](https://www.amazon.com/dp/B0GCLN1S89) [**Professional Leather Working Awl Tool Heavy-Duty Scratch Awl for Leather Punching Sewing Woodworking and Bookbinding 4.6 Inch Steel Scribe with Comfortable Walnut Handle for Precision Work**Zyghjort**$6.02**9 rev7mo ago](https://www.amazon.com/dp/B0G659Y151)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAFTSMAN Scratch Awl Tool Screwdriver (CMHT65179)**CRAFTSMAN**$8.24**4.8★**▲ 256%**](https://www.amazon.com/dp/B0GQJMCN36) [**Leather Sewing & Upholstery Repair Kit with 2 Awls Needles & Waxed Thread**zenorebir**$6.28**4.7★**▲ 242%**](https://www.amazon.com/dp/B0GL2BHJ57) [**Sewing Awl Leather Awl Tool Tools with Wooden Handle Scratch Awl Leather Hole Punch Tool for Punching Stitching Book Binding Leather Craft**DIUDUS**$5.38**4.7★**▲ 200%**](https://www.amazon.com/dp/B0GK6HBP4L) [**Walnuts Wood Handle Leather Awl - Professional Hole Punching & Stitching Tool Leather Craft Awl Tools Wooden Handle Scratch Awls for Leather Craft DIY Shoe Repair & Bookbinding**Foyods**$5.06**4.1★**▲ 180%**](https://www.amazon.com/dp/B0GCLN1S89) [**Professional Leather Working Awl Tool Heavy-Duty Scratch Awl for Leather Punching Sewing Woodworking and Bookbinding 4.6 Inch Steel Scribe with Comfortable Walnut Handle for Precision Work**Zyghjort**$6.02**4.5★**▲ 139%**](https://www.amazon.com/dp/B0G659Y151)
**~~View all trending →~~**
## **What buyers say about awl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great quality set”*
**Value For Money**15%
*“Excellent Value”*
**Advertised Vs Actual Product**9%
*“As described”*
**Leather Quality**8%
*“a decent patch of thick leather”*
**Stitch/Finish/Polish**7%
*“which have a smooth finish”*
**Ease Of Use**6%
*“Easy to use”*
**Strength**4%
*“Sturdy tool”*
**Size-Overall**3%
*“She likes the various sizes of the kit”*
**Durability**3%
*“They are durable”*
**Grip**2%
*“Definitely recommend these as they are comfortable to grip”*
### **What buyers complain about **
**Size-Overall**20%
*“Ended up being bigger than I expected”*
**Durability**8%
*“wound up breaking it”*
**Quality-Overall**7%
*“Cheaply made”*
**Thickness**7%
*“needles are a bit too thick”*
**Strength**6%
*“The smallest of the 3 bent on the first use”*
**Stitch/Finish/Polish**3%
*“First you must be very careful removing it from the shrinkwrap so you don't damage the case(find the air hole & start from there to peel it away), 2nd, the most important tools aren't smoothed/sharp/polished enough,the stitch tool must be deburred/smoothed at the hook to prevent damaging the leather& cutting the thread when pulling it through the holes,3rd,the piercing awls need to be sharpened to be of any use”*
**Ease Of Use**3%
*“Pretty difficult to use”*
**Weight Heavy**3%
*“Not heavy duty”*
**Advertised Vs Actual Product**3%
*“More deceptive practices from amzon sellers”*
**Smell**2%
*“Heavy, heavy odor of cigarette smoke out of the package”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Value For Money**5%
**Strength**4%
**Material Quality**3%
**Color**3%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is awl profitable to sell on Amazon United States?**
- The niche generates $245K/yr across 44 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the awl niche?**
- 30 brands and 94 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in awl?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.
- **When does demand for awl peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the awl niche?**
- Listings span $4.03–$17.29; the average listing price is $8.26 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.
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