---
title: "Athena Razors for Women — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/athena-razors-for-women"
last_updated: "2026-08-09T05:31:41.169Z"
locale: en
meta:
description: "Niche score 55/100 · $1.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Athena Razors for Women — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **athena razors for women**
**Worth a look**
Shows a sweet-spot price point ($23.59 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 89Growth 50Conversion 69Competition 23Returns 94Price range 90Avg price 95Brand share 0Review moat 45Quality gap 24
**Avg price**
**Incredible****$23.59**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.31–$96.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.7M**
$1.7M/yr · 1.1M searches
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,972**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, athena razors for women is a $1.7M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **athena razors for women market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.4M–$1.9M**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Athena Club55% - UCANBE40% - Maison Alhambra4% - Athena2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.
80K60KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/athena-razors-for-women/trend)
## **Top athena razors for women search terms**
- **athena**171K/yr+25.4%0.6% conv. - **athena face paint**401K/yr+27.6%5.4% conv. - **athena club razor refills**122K/yr+24.4%16.3% conv. - **athena razor**73K/yr+38.1%8.1% conv. - **athena perfume**36K/yr+46.3%1.2% conv. - **athena nutrients**40K/yr+3.6%0.5% conv. - **athena club razor**62K/yr-11.8%7.5% conv. - **athena razor refills**37K/yr+15.8%13.6% conv. - **athena shave oil**19K/yr+28.5%3.7% conv. - **athena club shave oil**20K/yr-11.3%3.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/athena-razors-for-women/search-terms)
## **Top athena razors for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$166K20%$331K30%$497K40%$663K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Athena Club Womens Razor Blade Refills - 8 Count**Athena Club**$18.29**4.7★516 rev](https://www.amazon.com/dp/B0DZ8QT9RB) [2**UCANBE Athena Face Body Paint Oil Palette 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g**UCANBE**$20.22**4.5★14,413 rev](https://www.amazon.com/dp/B08CGMYQGN) [3**UCANBE Face Body Paint Set-Athena Painting Palette 10 Professional Artist Brush Large Deep Pan Ideal for Halloween Cosplay Party SFX Arty Stage Makeup**UCANBE**$23.49**4.4★6,515 rev](https://www.amazon.com/dp/B00IWESI8W) [4**Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Mint**Athena Club**$17.86**4.7★516 rev](https://www.amazon.com/dp/B0FPSRNTC6) [5**Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Rose**Athena Club**$17.88**4.7★516 rev](https://www.amazon.com/dp/B0FPSPMXQ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UCANBE Athena Basic Face Body Paint Oil Palette 12 Color Large Black White Professional Face Painting Makeup Kit Facepaint Pallet for Halloween SFX Party Art Stage Costume Cosplay Clown Goth Make Up**UCANBE**$14.23**35 rev1mo ago](https://www.amazon.com/dp/B0H1C18MWC) [**UCANBE Montmartre Face Body Paint Palette 20 Colors Oil-Based Large Black & White Professional Painting Palette for Halloween FX Cosplay Party Costume Festival Stage Art Makeup Full Size 5.9oz**UCANBE**$19.81**26 rev2mo ago](https://www.amazon.com/dp/B0GXZR9K4M) [**Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz**Athena Club**$12.14**70 rev5mo ago](https://www.amazon.com/dp/B0GHC4D641) [**Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Mint**Athena Club**$17.86**516 rev7mo ago](https://www.amazon.com/dp/B0FPSRNTC6) [**Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Rose**Athena Club**$17.88**516 rev7mo ago](https://www.amazon.com/dp/B0FPSPMXQ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UCANBE Athena Basic Face Body Paint Oil Palette 12 Color Large Black White Professional Face Painting Makeup Kit Facepaint Pallet for Halloween SFX Party Art Stage Costume Cosplay Clown Goth Make Up**UCANBE**$14.23**4.3★**▲ 374%**](https://www.amazon.com/dp/B0H1C18MWC) [**Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz**Athena Club**$12.14**4.7★**▲ 373%**](https://www.amazon.com/dp/B0GHC4D641) [**UCANBE Montmartre Face Body Paint Palette 20 Colors Oil-Based Large Black & White Professional Painting Palette for Halloween FX Cosplay Party Costume Festival Stage Art Makeup Full Size 5.9oz**UCANBE**$19.81**4.7★**▲ 372%**](https://www.amazon.com/dp/B0GXZR9K4M) [**Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Mint**Athena Club**$17.86**4.7★**▲ 275%**](https://www.amazon.com/dp/B0FPSRNTC6) [**Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Rose**Athena Club**$17.88**4.7★**▲ 235%**](https://www.amazon.com/dp/B0FPSPMXQ1)
**~~View all trending →~~**
## **What buyers say about athena razors for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Amazing scent”*
**Color**12%
*“The colors are pretty”*
**Quality-Overall**11%
*“Great quality and very functional”*
**Paint Quality**8%
*“Fantastic paints”*
**Soft Feel**5%
*“Silky smooth”*
**Ease Of Use**5%
*“easy to hold”*
**Value For Money**4%
*“Absolutely worth the price”*
**Durability**3%
*“VERY Reliable”*
**Size-Overall**2%
*“Perfect size”*
**Stain Resistance**2%
*“does not stain”*
### **What buyers complain about **
**Color**8%
*“even had some of the colors mixed”*
**Smell**8%
*“Not super strong scent”*
**Stain Resistance**6%
*“it stains”*
**Product Condition**6%
*“came opened and used”*
**Ease Of Use**6%
*“hard to use”*
**Durability**4%
*“Broke out horribly”*
**Paint Quality**4%
*“less paint than expected”*
**Value For Money**4%
*“Over priced mid”*
**Ease Of Cleaning**3%
*“with some extra scrubbing should come off”*
**Smudge Resistance**3%
*“however definitely not smudge/transfer proof”*
### **Top return reasons **
**Paint Quality**25%
**Color**12%
**Product Condition**8%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Value For Money**5%
**Defective Material/Parts**5%
**Stain Resistance**3%
**Size-Overall**3%
**Oily/Greasy**3%
## **Common questions**
- **Is athena razors for women profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 14 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the athena razors for women niche?**
- 4 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in athena razors for women?**
- Top complaints mined from reviews: Color, Smell, Stain Resistance. The return rate is 1.0%.
- **When does demand for athena razors for women peak?**
- Demand peaks in Jul–Aug–Oct; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the athena razors for women niche?**
- Listings span $9.31–$96.40; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 1,972 reviews — the moat a new listing must climb.
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