---
title: "Art Journal — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/art-journal"
last_updated: "2026-08-09T06:12:34.691Z"
locale: en
meta:
description: "Niche score 52/100 · $77K/yr market · 196K searches/yr · $12.65 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $77K/yr market · 196K searches/yr · $12.65 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Art Journal — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **art journal**
**Worth a look**
Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 19Conversion 39Competition 94Returns 95Price range 69Avg price 55Brand share 96Review moat 24Quality gap 20
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Good****$4.32–$38.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.65**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,228.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 196K searches
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, art journal is a $77K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **art journal market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$101K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#288**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**57 **▼falling
**Sellers**
**143**
**Top-5 brand share**
**29%**
Top 20: 72%
**Top-5 click share**
**21%**
Top 20: 49%
**Open market**
**67%**
- RETTACY7% - Prudiut6% - SAKURA5% - Leda Art Supply5% - DSTELIN5% - Canson5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
6K4KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/art-journal/trend)
## **Top art journal search terms**
- **a5 sketchbook**36K/yr+6.5%2.2% conv. - **mini sketch book**26K/yr-6.9%3.2% conv. - **mix media sketchbook**25K/yr-5.9%2.5% conv. - **art journaling book**22K/yr-11.4%1.3% conv. - **lay flat sketchbook**12K/yr-19.5%1.1% conv. - **sketch book cute**13K/yr-17.3%0.3% conv. - **giant sketchbook**9K/yr+0.9%0.6% conv. - **small drawing notebook**10K/yr-29.2%4.4% conv. - **sketchbook a5**7K/yr+3.9%2.1% conv. - **200 gsm sketchbook**6K/yr-15.5%2.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/art-journal/search-terms)
## **Top art journal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)**RETTACY**$7.83**4.8★3,063 rev](https://www.amazon.com/dp/B0DJPTFXT8) [2**A5 Sketchbook Lay Flat Softcover Sketch Book for Everyone Ideal for Ink Water Color Pen Pencils 160 Tear Resistant Pages Size: Medium Leda Art Supply**Leda Art Supply**$20.39**4.7★5,893 rev](https://www.amazon.com/dp/B019604Q40) [3**PAPERAGE Blank Journal Notebook (Black) 160 Pages Medium 5.6 in x 8 in - 100 GSM Thick Paper Hardcover Journaling Notebook for Work School Note Taking or Sketching**PAPERAGE**$11.68**4.8★65,101 rev](https://www.amazon.com/dp/B07PXL17NV) [4**DSTELIN Blank Spiral Notebook 1-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch (Black)**DSTELIN**$4.32**4.5★1,774 rev](https://www.amazon.com/dp/B09X4D1W2T) [5**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**4.8★85 rev](https://www.amazon.com/dp/B0GRX373W9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**85 rev2mo ago](https://www.amazon.com/dp/B0GRX373W9) [**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper**SAKURA**$11.24**85 rev2mo ago](https://www.amazon.com/dp/B0GRWHCM1M) [**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [**Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)**Prudiut**$9.35**244 rev1y ago](https://www.amazon.com/dp/B0F4R6TQ3B) [**Beechmore Books 300 GSM Heavyweight Mixed Media Sketchbook A5 5.8 x 8.3 Vegan Leather Hardcover Professional Art Journal for Paintings Gouache and Ink**BEECHMORE BOOKS**$18.91**208 rev1y ago](https://www.amazon.com/dp/B0DQWNLW36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper**SAKURA**$11.24**4.8★**▲ 363%**](https://www.amazon.com/dp/B0GRWHCM1M) [**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**4.8★**▲ 353%**](https://www.amazon.com/dp/B0GRX373W9) [**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 141%**](https://www.amazon.com/dp/B0FS61GHFV) [**RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)**RETTACY**$7.83**4.8★**▲ 55%**](https://www.amazon.com/dp/B0DJPTFXT8) [**Beechmore Books 300 GSM Heavyweight Mixed Media Sketchbook A5 5.8 x 8.3 Vegan Leather Hardcover Professional Art Journal for Paintings Gouache and Ink**BEECHMORE BOOKS**$18.91**4.6★**▲ 47%**](https://www.amazon.com/dp/B0DQWNLW36)
**~~View all trending →~~**
## **What buyers say about art journal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great Quality for Price”*
**Drawing Experience**14%
*“Great for drawing”*
**Size-Overall**11%
*“Fits easy in my bag”*
**Value For Money**7%
*“Best value”*
**Paper Quality**7%
*“Awesome paper”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Durability**4%
*“hold up really well”*
**Thickness**3%
*“Great thickness”*
**Gifting Purpose**3%
*“Birthday gift”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**15%
*“awkward size”*
**Thickness**12%
*“Its thick”*
**Paper Quality**11%
*“Paper quality is poor”*
**Quality-Overall**7%
*“Not quality”*
**Durability**6%
*“Fell apart”*
**Color**3%
*“has a slightly yellowish color”*
**Advertised Vs Actual Product**3%
*“fake advertisement”*
**Value For Money**3%
*“I wish they were a little cheaper”*
**Adhesion/Stickiness**1%
*“Doesnt hold up to wet glue very well”*
**Paint Quality**1%
*“the pages are too thin for any kind of paint”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Paper Quality**6%
**Quality-Overall**3%
**Color**2%
**Thin**2%
**Thickness**2%
**Weight Heavy**2%
**Functionality-Overall**1%
## **Common questions**
- **Is art journal profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 92 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the art journal niche?**
- 57 brands and 143 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in art journal?**
- Top complaints mined from reviews: Size-Overall, Thickness, Paper Quality. The return rate is 0.9%.
- **When does demand for art journal peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the art journal niche?**
- Listings span $4.32–$38.70; the average listing price is $12.65 (sweet spot $15–$100). The average incumbent carries 5,228 reviews — the moat a new listing must climb.
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