---
title: "Amazon Basics Colored Pencils — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/amazon-basics-colored-pencils"
last_updated: "2026-08-09T13:41:36.168Z"
locale: en
meta:
description: "Niche score 24/100 · $11K/yr market · 45K searches/yr · $12.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $11K/yr market · 45K searches/yr · $12.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amazon Basics Colored Pencils — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **amazon basics colored pencils**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 29Conversion 24Competition 0Returns 97Price range 48Avg price 55Brand share 0Review moat 11Quality gap 17
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.58**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.13–$24.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****30,190**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$11K**
$11K/yr · 45K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon basics colored pencils is a $11K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Aug–Dec. Verdict: Skip it — 24/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon basics colored pencils market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$50K–$63K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics80% - KALOUR10% - Shuttle Art5% - Crayola5%
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — +3.1% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/amazon-basics-colored-pencils/trend)
## **Top amazon basics colored pencils search terms**
- **amazon basics colored pencils**18K/yr+8.2%2.4% conv. - **amazon colored pencils**17K/yr-13.0%2.2% conv. - **colored pencils amazon basics**5K/yr+43.5%2.9% conv. - **amazon basic colored pencils**4K/yr-7.4%3.1% conv. - **amazon basics premium colored pencils**1K/yr+18.8%2.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/amazon-basics-colored-pencils/search-terms)
## **Top amazon basics colored pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$3K50%$5K75%$8K100%$11K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor**Amazon Basics**$24.01**4.7★32,366 rev](https://www.amazon.com/dp/B07D94BYN7) [2**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [3**Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching**Shuttle Art**$9.67**4.7★26,530 rev](https://www.amazon.com/dp/B0C85KHW6D) [4**Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+**Crayola**$5.13**4.8★49,791 rev](https://www.amazon.com/dp/B00006RVTS)
### **Newest**
by launch date
[**Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching**Shuttle Art**$9.67**26,530 rev3y ago](https://www.amazon.com/dp/B0C85KHW6D) [**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**12,073 rev3y ago](https://www.amazon.com/dp/B0BHYGM2XG) [**Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor**Amazon Basics**$24.01**32,366 rev7y ago](https://www.amazon.com/dp/B07D94BYN7) [**Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+**Crayola**$5.13**49,791 rev20y ago](https://www.amazon.com/dp/B00006RVTS)
### **Trending**
90-day click momentum
[**Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor**Amazon Basics**$24.01**4.7★**▲ 24%**](https://www.amazon.com/dp/B07D94BYN7) [**Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching**Shuttle Art**$9.67**4.7★**▼ 30%**](https://www.amazon.com/dp/B0C85KHW6D) [**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★**▼ 37%**](https://www.amazon.com/dp/B0BHYGM2XG) [**Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+**Crayola**$5.13**4.8★**▼ 61%**](https://www.amazon.com/dp/B00006RVTS)
## **What buyers say about amazon basics colored pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“Vivid colors”*
**Quality-Overall**12%
*“Good quality pencils”*
**Value For Money**10%
*“Good Value”*
**Pen/Pencil Quality**8%
*“Beautiful pencils”*
**Soft Feel**4%
*“Smoothness”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Drawing Experience**2%
*“drawing has become my hobby of choice”*
**Sharpness**2%
*“Delivered sharp and in a nice tin”*
**Ease Of Use**2%
*“making it easy to keep everything neat”*
**Durability**1%
*“last highly recommended”*
### **What buyers complain about **
**Color**14%
*“The color options aren't great”*
**Sharpness**10%
*“Does not sharpen good”*
**Quality-Overall**9%
*“Disappointed in the quality”*
**Durability**7%
*“Not durable”*
**Strength**5%
*“I was surprised by how fragile these pencils are”*
**Product Condition**4%
*“seem to have been used”*
**Value For Money**3%
*“little cheaper”*
**Display Colors**3%
*“The color options aren't great”*
**Size-Overall**2%
*“Short pencils”*
**Nib/Tip Quality**2%
*“Broken tips”*
### **Top return reasons **
**Color**24%
**Value For Money**18%
**Quality-Overall**9%
**Advertised Vs Actual Product**8%
**Product Condition**7%
**Display Colors**6%
**Defective Material/Parts**5%
**Size-Overall**3%
**Strength**2%
**Functionality-Overall**2%
## **Common questions**
- **Is amazon basics colored pencils profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 4 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Skip it (24/100).
- **How competitive is the amazon basics colored pencils niche?**
- 4 brands and 28 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amazon basics colored pencils?**
- Top complaints mined from reviews: Color, Sharpness, Quality-Overall. The return rate is 0.7%.
- **When does demand for amazon basics colored pencils peak?**
- Demand peaks in Jun–Aug–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the amazon basics colored pencils niche?**
- Listings span $5.13–$24.01; the average listing price is $12.58 (sweet spot $15–$100). The average incumbent carries 30,190 reviews — the moat a new listing must climb.
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