---
title: "Aida Cloth 18 Count — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/aida-cloth-18-count"
last_updated: "2026-08-09T08:55:04.708Z"
locale: en
meta:
description: "Niche score 47/100 · $49K/yr market · 56K searches/yr · $13.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $49K/yr market · 56K searches/yr · $13.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aida Cloth 18 Count — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **aida cloth 18 count**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 12Conversion 73Competition 63Returns 79Price range 54Avg price 59Brand share 58Review moat 76Quality gap 33
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****474.59**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.02**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.72–$25.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$49K**
$49K/yr · 56K searches
**Growth**
**Bad****-25.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, aida cloth 18 count is a $49K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aida cloth 18 count market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**21%**
- MYFAMIREA19% - KCS16% - Donmon15% - CANFOISON11% - Caydo10% - Design Works Crafts8%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -25.7% search growth over the last 90 days.
2K1KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/aida-cloth-18-count/trend)
## **Top aida cloth 18 count search terms**
- **aida cloth 18 count**23K/yr-28.2%5.1% conv. - **18 count aida cloth**19K/yr-27.0%5.1% conv. - **cross stitch fabric 18 count**6K/yr-21.9%6.3% conv. - **18 ct aida cross stitch fabric**5K/yr-27.9%4.9% conv. - **18 count aida**3K/yr-5.0%4.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/aida-cloth-18-count/search-terms)
## **Top aida cloth 18 count products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cross Stitch Aida Fabric 18 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration**MYFAMIREA**$17.73**4.7★1,098 rev](https://www.amazon.com/dp/B09S5VVKB4) [2**Aida Cloth 18 Count Cross Stitch Fabric 1928inch (18CT White)**Donmon**$12.51**4.6★1,147 rev](https://www.amazon.com/dp/B09LCFRXS2) [3**CANFOISON Aida Cloth Big Size 18 Count White Cross Stitch Fabric 39 inch by 60 inch**CANFOISON**$17.50**4.7★503 rev](https://www.amazon.com/dp/B08XZ5S4J5) [4**Charles Craft Silver Label Aida 18 Count 15X18 Soft Tube-White**DMC**$6.74**4.8★682 rev](https://www.amazon.com/dp/B002PNZJWO) [5**Caydo 60 by 39-Inch 18 Count Classic Reserve Aida Cloth Big Size White Cross Stitch Cloth Fabric**Caydo**$17.66**4.5★1,603 rev](https://www.amazon.com/dp/B07N78T13W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching**RIOLIS**$8.72**3 rev3mo ago](https://www.amazon.com/dp/B0GVF1CNS6) [**6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White**MYFAMIREA**$7.70**1,098 rev1y ago](https://www.amazon.com/dp/B0F246VM4X) [**Caydo 59 x 39 Inch Beige Aida Cloth 18 Count Classic Reserve Aida Cloth Large Size Cross Stitch Fabric for Needlework**Caydo**$18.74**1,603 rev1y ago](https://www.amazon.com/dp/B0DQPZ5YHY) [**18 Count Aida Cloth Cross Stitch Aida Fabric 59 by 39 Inch Large Size**Telooco**$15.81**21 rev1y ago](https://www.amazon.com/dp/B0DPRTJHBM) [**Essentials By Leisure Arts Aida Cloth 18 Count Antique White Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 30X36**Essentials By Leisure Arts**$14.86**7 rev2y ago](https://www.amazon.com/dp/B0C1LKZGKW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching**RIOLIS**$8.72**3.4★**▲ 342%**](https://www.amazon.com/dp/B0GVF1CNS6) [**Essentials By Leisure Arts Aida Cloth 18 Count Ivory Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18**Essentials By Leisure Arts**$8.73**4.0★**▲ 204%**](https://www.amazon.com/dp/B0C1LQVJRW) [**19 x 28 18CT Counted Cotton Aida Cloth Cross Stitch Fabric (Natural Oatmeal)**KCS**$14.89**4.7★**▲ 92%**](https://www.amazon.com/dp/B08BZG55B3) [**Aida Cloth 18 Count Cross Stitch Fabric 1928inch (18CT White)**Donmon**$12.51**4.6★**▲ 84%**](https://www.amazon.com/dp/B09LCFRXS2) [**Essentials By Leisure Arts Aida Cloth 18 Count Antique White Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 30X36**Essentials By Leisure Arts**$14.86**4.8★**▲ 61%**](https://www.amazon.com/dp/B0C1LKZGKW)
**~~View all trending →~~**
## **What buyers say about aida cloth 18 count**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Well made 14 ct”*
**Advertised Vs Actual Product**18%
*“As advertised”*
**Upholstery/Fabric Quality**16%
*“Sturdy cloth, great fabric count”*
**Stitch/Finish/Polish**12%
*“Great price and was easy to stitch on”*
**Size-Overall**8%
*“Perfect size”*
**Value For Money**8%
*“Good price for this Aida fabric”*
**Material Quality**5%
*“The Best Adia Fabric PERIOD”*
**Color**5%
*“Beautiful colors”*
**Soft Feel**3%
*“Good Quality and Can Be Softened”*
**Stiffness**1%
*“soft not stiff”*
### **What buyers complain about **
**Quality-Overall**19%
*“Not good quality at all”*
**Material Quality**16%
*“One sheet of material for that kind of money”*
**Advertised Vs Actual Product**13%
*“Photo doesn't show up on the black”*
**Size-Overall**9%
*“Large than I expected”*
**Stitch/Finish/Polish**6%
*“extra threads make it impossible to figure out where stitches should be”*
**Color**6%
*“It is whiter than the hat”*
**Color Fading/Discoloration**6%
*“Fuzz and discoloration throughout”*
**Stain Resistance**6%
*“Arrived with a stain on both sides of fabric”*
**Value For Money**3%
*“Should cost less because of this”*
**Hard Feel**3%
*“Not soft”*
### **Top return reasons **
**Material Quality**40%
**Size-Overall**22%
**Advertised Vs Actual Product**11%
**Color**9%
**Stitch/Finish/Polish**4%
**Value For Money**4%
**Hard Feel**2%
**Quality-Overall**2%
**Stain Resistance**1%
**Upholstery/Fabric Quality**1%
## **Common questions**
- **Is aida cloth 18 count profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the aida cloth 18 count niche?**
- 11 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in aida cloth 18 count?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 1.8%.
- **What does it cost to enter the aida cloth 18 count niche?**
- Listings span $5.72–$25.95; the average listing price is $13.02 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.
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