---
title: "Age of Sigmar — $266K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/age-of-sigmar"
last_updated: "2026-08-09T15:30:52.072Z"
locale: en
meta:
description: "Niche score 48/100 · $266K/yr market · 505K searches/yr · $95.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $266K/yr market · 505K searches/yr · $95.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Age of Sigmar — $266K/yr Amazon US Niche (2026) - Flapen"
---
# **age of sigmar**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 49Growth 23Conversion 7Competition 91Returns 90Price range 41Avg price 77Brand share 9Review moat 97Quality gap 27
**Review moat**
**Incredible****59.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$95.53**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$266K**
$266K/yr · 505K searches
**Price range**
**Okay****$11.77–$220.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, age of sigmar is a $266K/yr Amazon United States market (505K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **age of sigmar market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$239K–$287K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#24,983**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **65%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**167**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 57%
**Open market**
**2%**
- Games Workshop74% - Warhammer Age of Sigmar9% - Warhammer6% - Armory Replicas4% - Cold Steel3% - Lord of Battles2% - Open — no brand owns it (4 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/age-of-sigmar/trend)
## **Top age of sigmar search terms**
- **age of sigmar**154K/yr-4.8%0.2% conv. - **warhammer age of sigmar**102K/yr-12.0%0.2% conv. - **spear head**61K/yr-11.3%0.6% conv. - **age of sigmar spearhead**53K/yr-2.0%0.5% conv. - **spearhead age of sigmar**35K/yr+0.7%0.7% conv. - **spearhead**29K/yr+4.5%0.5% conv. - **warhammer spearhead**24K/yr+5.7%0.4% conv. - **aos spearhead**15K/yr-4.1%0.4% conv. - **warhammer age of sigmar spearhead**12K/yr-6.3%0.5% conv. - **warhammer aos**10K/yr+10.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/age-of-sigmar/search-terms)
## **Top age of sigmar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$11K6%$16K8%$21K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash**Games Workshop**$199.72**4.7★9 rev](https://www.amazon.com/dp/B0GX2P9WR6) [2**Games Workshop - Warhammer Age of Sigmar - Helsmiths of Hashut - Spearhead Helforge Host**Games Workshop**$127.13**5.0★4 rev](https://www.amazon.com/dp/B0G9VLXRGC) [3**Games Workshop - Warhammer - Age of Sigmar - Spearhead: Stormcast Eternals**Warhammer Age of Sigmar**$121.60**4.6★58 rev](https://www.amazon.com/dp/B0CX1WC7JJ) [4**Warhammer Age of Sigmar: Spearhead: Soulblight Gravelords: Deathrattle Tomb Host**Games Workshop**$127.41**4.5★20 rev](https://www.amazon.com/dp/B0FQ6Z71CQ) [5**Spearhead: Sand and Bone Gaming Pack**Games Workshop**$58.22**4.7★34 rev](https://www.amazon.com/dp/B0F9YQFXDN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash**Games Workshop**$199.72**9 rev3mo ago](https://www.amazon.com/dp/B0GX2P9WR6) [**Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven**Games Workshop**$127.15**4 rev3mo ago](https://www.amazon.com/dp/B0GTMZYFBS) [**Games Workshop - Warhammer Age of Sigmar - Lumineth Realm-Lords - Hurakan Vanguard**Games Workshop**$121.62**4 rev5mo ago](https://www.amazon.com/dp/B0GL3BLZ86) [**Games Workshop Warhammer: Age of Sigmar - Spearhead Ossiarch Bonereapers - Kavalos Vanguard**Games Workshop**$126.95**3 rev5mo ago](https://www.amazon.com/dp/B0GNNBQQ8K) [**Games Workshop - Warhammer Age of Sigmar - Helsmiths of Hashut - Spearhead Helforge Host**Games Workshop**$127.13**4 rev6mo ago](https://www.amazon.com/dp/B0G9VLXRGC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash**Games Workshop**$199.72**4.7★**▲ 309%**](https://www.amazon.com/dp/B0GX2P9WR6) [**Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven**Games Workshop**$127.15**3.7★**▲ 293%**](https://www.amazon.com/dp/B0GTMZYFBS) [**Warhammer Age of Sigmar: Skaven T Shirt (Dark Chocolate XL)**Warhammer**$24.96**0.0★**▲ 281%**](https://www.amazon.com/dp/B0FTTJF616) [**Games Workshop Warhammer: Age of Sigmar - Spearhead Ossiarch Bonereapers - Kavalos Vanguard**Games Workshop**$126.95**5.0★**▲ 189%**](https://www.amazon.com/dp/B0GNNBQQ8K) [**Games Workshop - Warhammer Age of Sigmar - Lumineth Realm-Lords - Hurakan Vanguard**Games Workshop**$121.62**4.7★**▲ 155%**](https://www.amazon.com/dp/B0GL3BLZ86)
**~~View all trending →~~**
## **What buyers say about age of sigmar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Design-Overall**12%
*“Great model”*
**Value For Money**10%
*“Good price”*
**Advertised Vs Actual Product**9%
*“Good as advertised”*
**Fun/Entertainment Experience**8%
*“a fun game”*
**Collectibles**5%
*“Great addition to my sigmar collection”*
**Sharpness**5%
*“Blades are sharp”*
**Size-Overall**4%
*“they seem to fit well”*
**Assembly/Installation**4%
*“a breeze to assemble”*
**Gifting Purpose**3%
*“Gifted to my son”*
### **What buyers complain about **
**Value For Money**21%
*“too expensive”*
**Advertised Vs Actual Product**7%
*“They are false advertising it's made of plastic”*
**Product Condition**7%
*“indicating that it was used rather than new as advertised”*
**Thickness**5%
*“This this is ridiculous thick”*
**Hard Feel**5%
*“Box was a little rough”*
**Instructions/User Manual/Troubleshooting**5%
*“The instruction Manual Box had a torn seal”*
**Functionality-Overall**5%
*“It doesn't work at all”*
**Size-Overall**4%
*“Standard broom handles DONT fit”*
**Quality-Overall**3%
*“Bad quality control on what is a factory second for full price”*
**Flexibility**3%
*“Bends easily”*
### **Top return reasons **
**Value For Money**22%
**Advertised Vs Actual Product**21%
**Defective Material/Parts**18%
**Size-Overall**9%
**Product Condition**4%
**Durability**4%
**Assembly/Installation**3%
**Functionality-Overall**3%
**Add-Ons/Attachments**2%
**Sharpness**1%
## **Common questions**
- **Is age of sigmar profitable to sell on Amazon United States?**
- The niche generates $266K/yr across 83 tracked products. 24 of 33 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the age of sigmar niche?**
- 10 brands and 167 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in age of sigmar?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Product Condition. The return rate is 1.2%.
- **When does demand for age of sigmar peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the age of sigmar niche?**
- Listings span $11.77–$220.21; the average listing price is $95.53 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.
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