---
title: "Age of Sigmar Vanguard — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/age-of-sigmar-vanguard"
last_updated: "2026-08-09T21:43:58.569Z"
locale: en
meta:
description: "Niche score 40/100 · $86K/yr market · 141K searches/yr · $122.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $86K/yr market · 141K searches/yr · $122.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Age of Sigmar Vanguard — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **age of sigmar vanguard**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 25Conversion 6Competition 81Returns 68Price range 43Avg price 67Brand share 0Review moat 97Quality gap 27
**Review moat**
**Incredible****51.95**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$122.54**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$24.96–$199.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$86K**
$86K/yr · 141K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, age of sigmar vanguard is a $86K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **age of sigmar vanguard market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$123K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#4,134**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **68%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**4 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 78%
**Open market**
**0%**
- Games Workshop88% - Warhammer Age of Sigmar10% - Warhammer2% - Carrom1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -0.9% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/age-of-sigmar-vanguard/trend)
## **Top age of sigmar vanguard search terms**
- **age of sigmar spearhead**53K/yr-2.0%0.5% conv. - **spearhead age of sigmar**35K/yr+0.7%0.7% conv. - **warhammer spearhead**24K/yr+5.7%0.4% conv. - **aos spearhead**15K/yr-4.1%0.4% conv. - **warhammer age of sigmar spearhead**12K/yr-6.3%0.5% conv. - **age of sigmar vanguard**2K/yr-20.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/age-of-sigmar-vanguard/search-terms)
## **Top age of sigmar vanguard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Warhammer Age of Sigmar: Spearhead: Soulblight Gravelords: Deathrattle Tomb Host**Games Workshop**$127.41**4.5★20 rev](https://www.amazon.com/dp/B0FQ6Z71CQ) [2**Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash**Games Workshop**$199.72**4.7★9 rev](https://www.amazon.com/dp/B0GX2P9WR6) [3**Games Workshop - Warhammer Age of Sigmar - Helsmiths of Hashut - Spearhead Helforge Host**Games Workshop**$127.13**5.0★4 rev](https://www.amazon.com/dp/B0G9VLXRGC) [4**Games Workshop - Warhammer - Age of Sigmar - Spearhead: Stormcast Eternals**Warhammer Age of Sigmar**$121.60**4.6★58 rev](https://www.amazon.com/dp/B0CX1WC7JJ) [5**Games Workshop - Warhammer - Age of Sigmar - Spearhead: Seraphon - Sunblooded Prowlers**Games Workshop**$125.27**4.0★15 rev](https://www.amazon.com/dp/B0F9YT2H9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Warhammer Age of Sigmar: Spearhead Cities of Sigmar Zenestras Zealots 222-Piece Multipart Plastic Kit with 19 Miniatures & 2 Transfer Sheets**Games Workshop**$114.90**2 rev1mo ago](https://www.amazon.com/dp/B0H1DJ82RD) [**Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash**Games Workshop**$199.72**9 rev3mo ago](https://www.amazon.com/dp/B0GX2P9WR6) [**Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven**Games Workshop**$127.15**4 rev3mo ago](https://www.amazon.com/dp/B0GTMZYFBS) [**Games Workshop Warhammer: Age of Sigmar - Spearhead Sylvaneth - Spitewing Flight**Games Workshop**$124.28**3 rev3mo ago](https://www.amazon.com/dp/B0GTN6RP8Q) [**Warhammer Age of Sigmar Spearhead Disciples of Tzeentch Tzaangor Warflock 17 Miniatures Shaman Skyfires Enlightened Tzaangors**Games Workshop**$125.78**1 rev4mo ago](https://www.amazon.com/dp/B0GL42K396)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Warhammer Age of Sigmar: Spearhead Cities of Sigmar Zenestras Zealots 222-Piece Multipart Plastic Kit with 19 Miniatures & 2 Transfer Sheets**Games Workshop**$114.90**3.0★**▲ 335%**](https://www.amazon.com/dp/B0H1DJ82RD) [**Games Workshop - Warhammer Age of Sigmar - Spearhead - City of Ash**Games Workshop**$199.72**4.7★**▲ 334%**](https://www.amazon.com/dp/B0GX2P9WR6) [**Games Workshop Warhammer: Age of Sigmar - Spearhead Daughters of Khaine - Khainite Shadow Coven**Games Workshop**$127.15**3.7★**▲ 318%**](https://www.amazon.com/dp/B0GTMZYFBS) [**Games Workshop Warhammer: Age of Sigmar - Spearhead Sylvaneth - Spitewing Flight**Games Workshop**$124.28**5.0★**▲ 308%**](https://www.amazon.com/dp/B0GTN6RP8Q) [**Games Workshop Warhammer: Age of Sigmar - Spearhead Ossiarch Bonereapers - Kavalos Vanguard**Games Workshop**$126.95**5.0★**▲ 215%**](https://www.amazon.com/dp/B0GNNBQQ8K)
**~~View all trending →~~**
## **What buyers say about age of sigmar vanguard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good make-up for a spearhead”*
**Advertised Vs Actual Product**14%
*“Good as advertised”*
**Fun/Entertainment Experience**13%
*“Just the best hobby in the world”*
**Design-Overall**13%
*“Very cool models”*
**Value For Money**10%
*“Good price”*
**Collectibles**7%
*“Another great set for collecting”*
**Assembly/Installation**6%
*“assembled in no time :”*
**Gifting Purpose**3%
*“Great gift”*
**Product Condition**3%
*“Great new board”*
**Shooting**3%
*“Very shooty spearhead”*
### **What buyers complain about **
**Product Condition**29%
*“indicating that it was used rather than new as advertised”*
**Advertised Vs Actual Product**14%
*“Not what it seemed”*
**Instructions/User Manual/Troubleshooting**14%
*“The instruction Manual Box had a torn seal”*
**Design-Overall**7%
*“the brackets in the corner have poor geometry”*
**Strength**7%
*“theyre extremely fragile due to how they connect to the bases”*
**Shooting**7%
*“unless you shoot really hard it doesnt move much”*
**Size-Overall**5%
*“The stormfiends are bigger than I was expecting”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Defective Material/Parts**23%
**Value For Money**23%
**Size-Overall**16%
**Product Condition**4%
**Ease Of Use**2%
**Instructions/User Manual/Troubleshooting**2%
**Quality-Overall**2%
**Assembly/Installation**1%
**Mechanism Issues**1%
## **Common questions**
- **Is age of sigmar vanguard profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 40 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the age of sigmar vanguard niche?**
- 4 brands and 97 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in age of sigmar vanguard?**
- Top complaints mined from reviews: Product Condition, Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting. The return rate is 2.3%.
- **When does demand for age of sigmar vanguard peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the age of sigmar vanguard niche?**
- Listings span $24.96–$199.72; the average listing price is $122.54 (sweet spot $15–$100). The average incumbent carries 52 reviews — the moat a new listing must climb.
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