---
title: "Products — adult coloring books bulk - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/adult-coloring-books-bulk/products"
last_updated: "2026-08-09T13:37:12.091Z"
locale: en
meta:
  description: "Niche score 55/100 · $238K/yr market · 532K searches/yr · $15.69 avg price. Soft demand (-22.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $238K/yr market · 532K searches/yr · $15.69 avg price. Soft demand (-22.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — adult coloring books bulk - Flapen"
---

# **adult coloring books bulk**

**Worth a look**

Shows low returns (1.0%), but soft demand (-22.3% this quarter) keeps it on the watch list.

Market size 45Growth 14Conversion 36Competition 86Returns 95Price range 74Avg price 77Brand share 64Review moat 61Quality gap 32

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.69**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.24–$39.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,051.83**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$238K**

$238K/yr · 532K searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.3%**

90-day search growth — must beat 0% to launch

## Products