---
title: "Adult Coloring Books Bulk — $238K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/adult-coloring-books-bulk"
last_updated: "2026-08-09T11:19:30.548Z"
locale: en
meta:
description: "Niche score 55/100 · $238K/yr market · 532K searches/yr · $15.69 avg price. Soft demand (-22.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $238K/yr market · 532K searches/yr · $15.69 avg price. Soft demand (-22.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Adult Coloring Books Bulk — $238K/yr Amazon US Niche (2026) - Flapen"
---
# **adult coloring books bulk**
**Worth a look**
Shows low returns (1.0%), but soft demand (-22.3% this quarter) keeps it on the watch list.
Market size 45Growth 14Conversion 36Competition 86Returns 95Price range 74Avg price 77Brand share 64Review moat 61Quality gap 32
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.69**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.24–$39.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,051.83**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$238K**
$238K/yr · 532K searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, adult coloring books bulk is a $238K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adult coloring books bulk market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$314K–$392K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#874**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**67%**
Top 20: 97%
**Top-5 click share**
**29%**
Top 20: 59%
**Open market**
**29%**
- ZICOTO29% - ColorIt18% - ADEVIAN10% - apolyone5% - Kalysky5% - RYVE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/adult-coloring-books-bulk/trend)
## **Top adult coloring books bulk search terms**
- **adult coloring book spiral bound**140K/yr-21.8%1.9% conv. - **spiral coloring book for adults**99K/yr-28.8%1.5% conv. - **spiral bound adult coloring book**58K/yr-24.9%1.3% conv. - **adult coloring books spiral bound**45K/yr-9.3%2.2% conv. - **spiral adult coloring book**37K/yr-23.6%1.5% conv. - **colorit adult coloring book spiral bound**23K/yr+32.5%2.6% conv. - **adult coloring books bulk**20K/yr-1.1%1.3% conv. - **colorit coloring books**21K/yr-39.9%2.0% conv. - **adult spiral coloring book**17K/yr-25.7%1.9% conv. - **adult coloring book for women spiral bound**16K/yr-22.3%2.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/adult-coloring-books-bulk/search-terms)
## **Top adult coloring books bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$14K8%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beautiful Adult Coloring Book Set of 2 for Relaxation - Sassy Motivational and Funny Color Books - The Perfect Stress-Relieving Gift for Women**ZICOTO**$6.55**4.7★467 rev](https://www.amazon.com/dp/B0FG72BG68) [2**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages**ZICOTO**$10.93**4.7★760 rev](https://www.amazon.com/dp/B0DZY2V81Z) [3**Adult Coloring Book for Women Coloring Books for Adults Relaxation Spiral Bound Adult Coloring Book for Women Relaxation Page One Sided Design Thick Paper Non-Bleed Mindfulness Gifts Arts and Crafts to Relax Anxiety and Depression 30 Pages of DREAM GARDEN**ADEVIAN**$9.27**4.5★1,366 rev](https://www.amazon.com/dp/B0CX57S4HF) [4**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women**ZICOTO**$7.51**4.7★300 rev](https://www.amazon.com/dp/B0FPQRPHR6) [5**Kalysky Adult Coloring Books Set:3 Coloring Books for Adults Animal Flowers & Other Themes Designs.Coloring Books for Adults to Relax and Relieve Anxiety**Kalysky**$15.45**4.6★3,234 rev](https://www.amazon.com/dp/B0BTM7KBXC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Womens Coloring Book 30 Pages Flower Pattern Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries**VYRANA**$8.42**710 rev7mo ago](https://www.amazon.com/dp/B0FY5X862F) [**Mandala Coloring Book for Adults Hardcover: 50 Unique Designs Spiral Coloring Book for Adults with Perforated Pages. (Mandala Designs 9 x 12 inches 50 Sheets) Valentines Day Gifts.**ARTEXAUS**$15.38**278 rev7mo ago](https://www.amazon.com/dp/B0FRY647ZN) [**Mandala Coloring Book for Adults Relaxation and Teens Stress Relief Spiral Coloring Book for Women Hard Cover Spiral Bound Mindfulness Stress-Free Patterns for Adult to Relax Relieve Anxiety Gifts**PAGEMORE**$9.96**91 rev9mo ago](https://www.amazon.com/dp/B0FVWWW9R9) [**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women**ZICOTO**$7.51**300 rev10mo ago](https://www.amazon.com/dp/B0FPQRPHR6) [**Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries**VYRANA**$8.71**710 rev10mo ago](https://www.amazon.com/dp/B0FNRCDFMJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Womens Coloring Book 30 Pages Flower Pattern Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries**VYRANA**$8.42**4.5★**▲ 206%**](https://www.amazon.com/dp/B0FY5X862F) [**Mandala Coloring Book for Adults Relaxation and Teens Stress Relief Spiral Coloring Book for Women Hard Cover Spiral Bound Mindfulness Stress-Free Patterns for Adult to Relax Relieve Anxiety Gifts**PAGEMORE**$9.96**4.8★**▲ 148%**](https://www.amazon.com/dp/B0FVWWW9R9) [**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women**ZICOTO**$7.51**4.7★**▲ 119%**](https://www.amazon.com/dp/B0FPQRPHR6) [**Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries**VYRANA**$8.71**4.5★**▲ 76%**](https://www.amazon.com/dp/B0FNRCDFMJ) [**ColorIt Mandalas Volume IV Spiral Bound Adult Coloring Book with 50 Mandala Patterns for Relaxation and Stress Relief - Includes Perforated Pages Thick Paper Hardback Covers and Blotter Page**ColorIt**$21.82**4.7★**▲ 65%**](https://www.amazon.com/dp/B08WHTJZNR)
**~~View all trending →~~**
## **What buyers say about adult coloring books bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“Colors are vibrant”*
**Quality-Overall**12%
*“These were well-made”*
**Fun/Entertainment Experience**9%
*“Fun Gifts”*
**Design-Overall**8%
*“The designs are elegant”*
**Gifting Purpose**6%
*“Beautiful Gift”*
**Value For Money**5%
*“Great buy”*
**Size-Overall**4%
*“Like the small size”*
**Advertised Vs Actual Product**2%
*“Just what I needed”*
**Ease Of Use**2%
*“Easy to Use”*
**Image/Picture Clarity**2%
*“Great pictures”*
### **What buyers complain about **
**Color**19%
*“Didnt think I would ever actually color it”*
**Size-Overall**14%
*“size is not what I expected”*
**Print Quality**7%
*“Small print”*
**Quality-Overall**6%
*“the physical quality isn't that awesome”*
**Value For Money**4%
*“Not worth the price”*
**Advertised Vs Actual Product**3%
*“Some of the pictures were a little bit too detailed for me”*
**Display Colors**3%
*“now you cant color that page because the ink has seeped through”*
**Thickness**3%
*“The pages are thick”*
**Design-Overall**3%
*“Could be more of a variety in designs”*
**Functionality-Overall**2%
*“That the markers do t work”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Size-Overall**20%
**Color**14%
**Display Colors**7%
**Design-Overall**7%
**Value For Money**6%
**Quality-Overall**5%
**Print Quality**4%
**Functionality-Overall**3%
**Thickness**2%
## **Common questions**
- **Is adult coloring books bulk profitable to sell on Amazon United States?**
- The niche generates $238K/yr across 81 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the adult coloring books bulk niche?**
- 27 brands and 39 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in adult coloring books bulk?**
- Top complaints mined from reviews: Color, Size-Overall, Print Quality. The return rate is 1.0%.
- **When does demand for adult coloring books bulk peak?**
- Demand peaks in Mar–Apr–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the adult coloring books bulk niche?**
- Listings span $6.24–$39.65; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 1,052 reviews — the moat a new listing must climb.
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