---
title: "Adult Coloring Book with Markers — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/adult-coloring-book-with-markers"
last_updated: "2026-08-09T04:42:47.957Z"
locale: en
meta:
description: "Niche score 41/100 · $77K/yr market · 93K searches/yr · $18.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $77K/yr market · 93K searches/yr · $18.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adult Coloring Book with Markers — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **adult coloring book with markers**
**Skip it**
Soft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 17Conversion 54Competition 26Returns 86Price range 67Avg price 84Brand share 43Review moat 44Quality gap 38
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.51–$28.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,130**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$77K**
$77K/yr · 93K searches
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, adult coloring book with markers is a $77K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adult coloring book with markers market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$93K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#995**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **18.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**16%**
- Jekohor42% - Prudiut19% - apolyone9% - CKMOREL4% - Halobios4% - Maybe Swearing Will Help4% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -15.7% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/adult-coloring-book-with-markers/trend)
## **Top adult coloring book with markers search terms**
- **adult coloring book with markers**37K/yr-25.7%3.1% conv. - **coloring books for adults with markers**18K/yr+11.7%2.0% conv. - **adult coloring book for women with markers**12K/yr-22.6%3.8% conv. - **adult coloring books with markers**9K/yr-0.1%3.5% conv. - **adult coloring book and markers set**10K/yr-45.3%3.4% conv. - **adult coloring book and markers**6K/yr+0.7%3.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/adult-coloring-book-with-markers/search-terms)
## **Top adult coloring book with markers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women**Jekohor**$17.76**4.6★654 rev](https://www.amazon.com/dp/B0DHVQSYNM) [2**78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift**Prudiut**$10.57**4.5★418 rev](https://www.amazon.com/dp/B0FN6RY9PN) [3**Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers**Jekohor**$18.09**4.6★1,034 rev](https://www.amazon.com/dp/B0D5LPCNS7) [4**Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book with 24 Colors Markers for Adult Anxiety Relief Gifts with 48 Pictures (Garden & Magic House)**apolyone**$20.61**4.5★635 rev](https://www.amazon.com/dp/B0D9Y8PW5D) [5**Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult**Halobios**$18.80**4.8★39 rev](https://www.amazon.com/dp/B0FHVNNVMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her**Ospelelf**$18.83**45 rev6mo ago](https://www.amazon.com/dp/B0G1T1YG9H) [**Swear It Out to Feel Better Adult Coloring Book Set with Markers in a Case & Funny Stickers | Stress & Anxiety Relief Coloring Kit Relaxation Gift for Women**INNMUSE**$16.96**38 rev7mo ago](https://www.amazon.com/dp/B0G2YR9GWT) [**78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift**Prudiut**$10.57**418 rev9mo ago](https://www.amazon.com/dp/B0FN6RY9PN) [**Jekohor Adult Coloring Book Coloring Books for Adults Relaxation with 36 Markers Funny Chill-Sweet Puns Includes 30 Pattern Anxiety Relief-The Perfect Mindfulness Stress-Relieving Gifts for Women**Jekohor**$18.49**1,034 rev9mo ago](https://www.amazon.com/dp/B0FQB9C1JQ) [**Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult**Halobios**$18.80**39 rev11mo ago](https://www.amazon.com/dp/B0FHVNNVMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swear It Out to Feel Better Adult Coloring Book Set with Markers in a Case & Funny Stickers | Stress & Anxiety Relief Coloring Kit Relaxation Gift for Women**INNMUSE**$16.96**4.5★**▲ 149%**](https://www.amazon.com/dp/B0G2YR9GWT) [**Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult**Halobios**$18.80**4.8★**▲ 109%**](https://www.amazon.com/dp/B0FHVNNVMQ) [**CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn**CKMOREL**$19.74**4.5★**▲ 104%**](https://www.amazon.com/dp/B0F934BKMS) [**Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her**Ospelelf**$18.83**4.5★**▲ 99%**](https://www.amazon.com/dp/B0G1T1YG9H) [**AnyMark Alcohol Markers 60 Colors Dual Tip Art Coloring Markers Set for Adult Book Drawing Sketching Painting Chisel & Fine White Penholder**AnyMark**$16.62**4.4★**▲ 69%**](https://www.amazon.com/dp/B0BWH7CWFW)
**~~View all trending →~~**
## **What buyers say about adult coloring book with markers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Colors are pretty”*
**Quality-Overall**12%
*“Excellent product”*
**Fun/Entertainment Experience**9%
*“There are some fun designs”*
**Gifting Purpose**8%
*“Good gift”*
**Value For Money**7%
*“Excellent value”*
**Pen/Pencil Quality**5%
*“These markers are beautiful”*
**Design-Overall**3%
*“The designs are beautiful”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Use**2%
*“Convenient and easy”*
**Drawing Experience**2%
*“Beautiful Illustrations”*
### **What buyers complain about **
**Color**12%
*“losing all the color”*
**Quality-Overall**10%
*“the quality control could be better”*
**Dry/Empty Ink**8%
*“Dry Markers”*
**Drying Time**6%
*“Dried out already”*
**Durability**4%
*“Do not last as long as I would like”*
**Moist/Dry**4%
*“Very streaky and dry out quick”*
**Nib/Tip Quality**3%
*“Brush tip is too loose”*
**Ink Leakage**3%
*“ink thing fell out”*
**Functionality-Overall**3%
*“didn't work”*
**Advertised Vs Actual Product**3%
*“Misleading”*
### **Top return reasons **
**Color**15%
**Advertised Vs Actual Product**12%
**Dry/Empty Ink**9%
**Ink Refill**8%
**Quality-Overall**7%
**Value For Money**7%
**Display Colors**6%
**Functionality-Overall**6%
**Paper Quality**5%
**Size-Overall**4%
## **Common questions**
- **Is adult coloring book with markers profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the adult coloring book with markers niche?**
- 14 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in adult coloring book with markers?**
- Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 1.5%.
- **When does demand for adult coloring book with markers peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the adult coloring book with markers niche?**
- Listings span $8.51–$28.30; the average listing price is $18.52 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.
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