---
title: "Acrylic Paint — $7.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/acrylic-paint"
last_updated: "2026-08-09T04:37:24.189Z"
locale: en
meta:
description: "Niche score 56/100 · $7.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $7.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Acrylic Paint — $7.9M/yr Amazon US Niche (2026) - Flapen"
---
# **acrylic paint**
**Worth a look**
Shows a $7.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 25Conversion 53Competition 56Returns 92Price range 66Avg price 83Brand share 39Review moat 21Quality gap 22
**Market size**
**Incredible****$7.9M**
$7.9M/yr · 10.1M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$0.61–$42.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,874.29**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, acrylic paint is a $7.9M/yr Amazon United States market (10.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **acrylic paint market data**
- **Units sold / yr**
- **500K–600K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$9.0M–$10.8M**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**16%**
- Shuttle Art38% - Apple Barrel26% - TMOL9% - Artkey6% - Amazon Basics3% - Nicpro3% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/acrylic-paint/trend)
## **Top acrylic paint search terms**
- **acrylic paint**3.7M/yr+1.8%4.5% conv. - **paint**2.4M/yr+2.2%2.0% conv. - **acrylic paint set**1.6M/yr-5.0%5.3% conv. - **painting**494K/yr-3.6%0.1% conv. - **paint set**444K/yr-16.1%2.8% conv. - **craft paint**248K/yr+11.6%4.2% conv. - **acrylic paints**197K/yr-0.3%4.7% conv. - **paint kit**186K/yr+0.8%0.9% conv. - **paints**139K/yr-0.7%2.8% conv. - **art paints**99K/yr-6.8%1.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/acrylic-paint/search-terms)
## **Top acrylic paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$316K8%$632K12%$947K16%$1.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Barrel Vibrant Spectrum Collection Acrylic Craft Paint Promoabiii each 16 assorted matte colors 2 Fl Oz 16 Count**Apple Barrel**$16.28**4.7★9,397 rev](https://www.amazon.com/dp/B076CP6F36) [2**Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood**Shuttle Art**$25.11**4.7★10,847 rev](https://www.amazon.com/dp/B07Z93LQDB) [3**Shuttle Art Acrylic Paint Set 30 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Rocks Canvas Wood Clay Fabric Ceramic Crafts**Shuttle Art**$10.58**4.7★10,051 rev](https://www.amazon.com/dp/B077WSBLZ1) [4**TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist**TMOL**$15.10**4.4★6,697 rev](https://www.amazon.com/dp/B0DD3R847F) [5**Artkey Acrylic Paint Set 24 Colors 2 oz/59 ml Acrylic Paint Kit for Professional Artists & Beginners Craft & Art Supplies for Canvas Wood Fabric Rock Leather Ceramic Glass Easter Egg**Artkey**$14.96**4.7★2,608 rev](https://www.amazon.com/dp/B09TWQD5ZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**12,126 rev6mo ago](https://www.amazon.com/dp/B0G7P9MMCP) [**Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)**Artbreezing**$35.42**130 rev1y ago](https://www.amazon.com/dp/B0DX1SLJWJ) [**unuaST Acrylic Paint Sets for Adults 14 Colors Large Bulk Acrylic Paints kits Rich Pigment Art Painting Supplies for Artists/Beginners Paint Sets for Canvas with Pump Color Wheel (10oz/300ml)**unuaST**$33.21**980 rev1y ago](https://www.amazon.com/dp/B0DK1KPKF1) [**TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist**TMOL**$15.10**6,697 rev1y ago](https://www.amazon.com/dp/B0DD3R847F) [**Nicpro Acrylic Paint Set 24 Colors with 12 Brushes & Palette Non Toxic Art Supplies Kit for Painting Fabric Canvas Clay Wood Rock & Ceramic Easter Eggs Rich Pigments for Beginners Students & Professional Artists (2 oz 60 ml)**Nicpro**$17.76**659 rev3y ago](https://www.amazon.com/dp/B0C88PFR5P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20503 White**Apple Barrel**$0.65**4.7★**▲ 292%**](https://www.amazon.com/dp/B003MX7UAA) [**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**4.5★**▲ 268%**](https://www.amazon.com/dp/B0G7P9MMCP) [**Nicpro Acrylic Paint Set 24 Colors with 12 Brushes & Palette Non Toxic Art Supplies Kit for Painting Fabric Canvas Clay Wood Rock & Ceramic Easter Eggs Rich Pigments for Beginners Students & Professional Artists (2 oz 60 ml)**Nicpro**$17.76**4.6★**▲ 184%**](https://www.amazon.com/dp/B0C88PFR5P) [**Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)**Artbreezing**$35.42**4.5★**▲ 155%**](https://www.amazon.com/dp/B0DX1SLJWJ) [**Shuttle Art Acrylic Paint Set 16 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Canvas Wood Clay Fabric Ceramic Crafts**Shuttle Art**$7.22**4.7★**▲ 104%**](https://www.amazon.com/dp/B073BFF65P)
**~~View all trending →~~**
## **What buyers say about acrylic paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Beautiful color”*
**Quality-Overall**12%
*“Great quality for $”*
**Value For Money**11%
*“Excellent value”*
**Paint Quality**11%
*“Its nice paint”*
**Ease Of Use**3%
*“easy to open as well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Pen/Pencil Quality**3%
*“Great Set of Markers”*
**Engraving/Paint/Sublimation**2%
*“still great paint and beautiful colors”*
**Ease Of Cleaning**2%
*“Fast clean up”*
**Coverage**1%
*“The coverage is pretty consistent”*
### **What buyers complain about **
**Paint Quality**20%
*“poor quality paint”*
**Color**12%
*“not very colorful”*
**Quality-Overall**7%
*“Poor quality control”*
**Thickness**7%
*“the paint itself was kind of thick”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Size-Overall**3%
*“the bottle is kinda small”*
**Dry/Empty Ink**3%
*“dry up very quickly”*
**Leak-Proof**2%
*“Three bottles leaked”*
**Drying Time**2%
*“takes forever to dry”*
**Moist/Dry**2%
*“some were more dried out”*
### **Top return reasons **
**Paint Quality**32%
**Value For Money**14%
**Color**12%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Quality-Overall**3%
**Functionality-Overall**3%
**Product Condition**3%
**Display Colors**2%
**Ink Refill**2%
## **Common questions**
- **Is acrylic paint profitable to sell on Amazon United States?**
- The niche generates $7.9M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the acrylic paint niche?**
- 16 brands and 77 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in acrylic paint?**
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.1%.
- **When does demand for acrylic paint peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the acrylic paint niche?**
- Listings span $0.61–$42.75; the average listing price is $18.02 (sweet spot $15–$100). The average incumbent carries 11,874 reviews — the moat a new listing must climb.
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