---
title: "Acrylic Medium — $332K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/acrylic-medium"
last_updated: "2026-08-09T04:28:40.801Z"
locale: en
meta:
description: "Niche score 47/100 · $332K/yr market · 239K searches/yr · $15.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $332K/yr market · 239K searches/yr · $15.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Acrylic Medium — $332K/yr Amazon US Niche (2026) - Flapen"
---
# **acrylic medium**
**Skip it**
Soft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 22Conversion 83Competition 31Returns 96Price range 73Avg price 76Brand share 24Review moat 27Quality gap 22
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.36**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.99–$33.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$332K**
$332K/yr · 239K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,784.53**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, acrylic medium is a $332K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **acrylic medium market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$307K–$384K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- Liquitex60% - Mont Marte18% - Artecho5% - Nicpro4% - GOLDEN3% - KOVIEDE2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
5K3KSpike '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/acrylic-medium/trend)
## **Top acrylic medium search terms**
- **acrylic medium**50K/yr+1.2%4.7% conv. - **matte medium**28K/yr-10.5%9.9% conv. - **liquitex matte medium**25K/yr-4.5%12.4% conv. - **acrylic medium for painting**21K/yr-10.5%6.5% conv. - **acrylic paint medium**19K/yr+8.0%4.4% conv. - **liquitex acrylic medium**11K/yr+1.7%4.3% conv. - **acrylic matte medium**10K/yr-7.1%10.8% conv. - **matte medium for acrylic paint**10K/yr-8.3%10.3% conv. - **liquitex flow aid**9K/yr+2.3%14.1% conv. - **paint medium**9K/yr-11.8%2.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/acrylic-medium/search-terms)
## **Top acrylic medium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$66K30%$100K40%$133K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liquitex Professional Matte Medium 237ml (8-oz)**Liquitex**$15.13**4.8★2,091 rev](https://www.amazon.com/dp/B000IYWYNE) [2**Liquitex Professional Effects Medium 118ml (4-oz) Flow Aid**Liquitex**$12.26**4.8★3,717 rev](https://www.amazon.com/dp/B000KNPM46) [3**MONT MARTE Premium Acrylic Flow Medium 250ml**Mont Marte**$8.80**4.6★2,811 rev](https://www.amazon.com/dp/B07N7YQRBM) [4**Artecho Pouring Effects Medium 8oz / 236ml Acrylic Medium for Acrylic Paint**Artecho**$8.34**4.5★1,072 rev](https://www.amazon.com/dp/B0C85QMF5M) [5**Liquitex Professional Matte Medium 473ml (16-oz)**Liquitex**$24.28**4.7★15,149 rev](https://www.amazon.com/dp/B000KNLFDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g**Endhokn**$18.46**137 rev10mo ago](https://www.amazon.com/dp/B0FQTQ2FM8) [**KOVIEDE 16.9 fl oz (500 mL) Acrylic Pouring Medium Improves Flow and Consistency for Fluid Art**KOVIEDE**$13.98**64 rev10mo ago](https://www.amazon.com/dp/B0FP4CPNH5) [**Nicpro Pouring Medium for Acrylic Paint 8.45oz / 250ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency**Nicpro**$9.68**751 rev1y ago](https://www.amazon.com/dp/B0DSZJCVCH) [**Falling in Art Clear Gel Acrylic Medium 500ML/16.9Oz Gloss Gel Medium for Acrylic Paint Ideal for Texture Layering and Extending Paint**Falling in Art**$14.77**154 rev1y ago](https://www.amazon.com/dp/B0DGXH956N) [**Nicpro Pouring Medium for Acrylic Paint 69oz / 2040ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency**Nicpro**$25.37**751 rev1y ago](https://www.amazon.com/dp/B0DFM9FTNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g**Endhokn**$18.46**4.6★**▲ 153%**](https://www.amazon.com/dp/B0FQTQ2FM8) [**Liquitex Professional Matte Medium 473ml (16-oz)**Liquitex**$24.28**4.7★**▲ 95%**](https://www.amazon.com/dp/B000KNLFDS) [**KOVIEDE 16.9 fl oz (500 mL) Acrylic Pouring Medium Improves Flow and Consistency for Fluid Art**KOVIEDE**$13.98**4.4★**▲ 88%**](https://www.amazon.com/dp/B0FP4CPNH5) [**Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White**Liquitex**$9.27**4.8★**▲ 36%**](https://www.amazon.com/dp/B000KNDMLG) [**Liquitex Professional Fluid Medium 237ml (8-oz) Gloss**Liquitex**$15.07**4.8★**▲ 21%**](https://www.amazon.com/dp/B000IXQAJY)
**~~View all trending →~~**
## **What buyers say about acrylic medium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**18%
*“Makes paint flow and blend beautifully”*
**Quality-Overall**16%
*“Good quality gesso”*
**Advertised Vs Actual Product**9%
*“Better than expected”*
**Ease Of Use**9%
*“Easy to use”*
**Efficiency**5%
*“Gets the job done well”*
**Value For Money**5%
*“Its well worth the money”*
**Texture/Consistency-Overall**4%
*“Smooth textures and easy to use”*
**Color**3%
*“it held the color without dulling down”*
**Thickness**3%
*“It does a good job of thinning the paint so it goes on more smoothly”*
**Coverage**3%
*“Great coverage”*
### **What buyers complain about **
**Paint Quality**15%
*“it doesnt blend well with the paint”*
**Ease Of Use**9%
*“Unable to use”*
**Thickness**9%
*“The paste itself is extremely thick”*
**Moist/Dry**9%
*“Not very happy with this for my needs takes too long to dry and turn hard”*
**Color**6%
*“I'm not going to test other colors”*
**Leak-Proof**5%
*“Leaked”*
**Product Condition**4%
*“looked like it had been used”*
**Material Quality**3%
*“is like the cheap acrylics”*
**Brightness/Shine/Glow**3%
*“Too shiny”*
**Smell**3%
*“Intense odor,”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Value For Money**12%
**Paint Quality**12%
**Functionality-Overall**10%
**Leak-Proof**8%
**Color**8%
**Size-Overall**6%
**Material Quality**5%
**Thin**5%
**Moist/Dry**4%
## **Common questions**
- **Is acrylic medium profitable to sell on Amazon United States?**
- The niche generates $332K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the acrylic medium niche?**
- 10 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in acrylic medium?**
- Top complaints mined from reviews: Paint Quality, Ease Of Use, Thickness. The return rate is 0.8%.
- **When does demand for acrylic medium peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the acrylic medium niche?**
- Listings span $7.99–$33.93; the average listing price is $15.36 (sweet spot $15–$100). The average incumbent carries 3,785 reviews — the moat a new listing must climb.
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