---
title: "Acrylic Gouache — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/acrylic-gouache"
last_updated: "2026-08-09T07:03:09.345Z"
locale: en
meta:
description: "Niche score 43/100 · $95K/yr market · 105K searches/yr · $34.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $95K/yr market · 105K searches/yr · $34.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Acrylic Gouache — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **acrylic gouache**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 22Conversion 33Competition 55Returns 93Price range 88Avg price 95Brand share 9Review moat 68Quality gap 23
**Avg price**
**Incredible****$34.36**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.93–$80.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****794.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$95K**
$95K/yr · 105K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, acrylic gouache is a $95K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **acrylic gouache market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$103K–$137K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#1,411**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**61**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**2%**
- Turner Colour Works45% - Holbein39% - ARTEZA7% - Liquitex4% - ABEIER2% - SUI Gouache2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
3K2KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/acrylic-gouache/trend)
## **Top acrylic gouache search terms**
- **acrylic gouache**39K/yr-7.7%2.0% conv. - **holbein acrylic gouache**24K/yr-2.7%2.1% conv. - **turner acrylic gouache**10K/yr-6.8%3.5% conv. - **acrylic gouache paint**9K/yr-12.1%2.2% conv. - **acryla gouache**8K/yr-8.3%2.4% conv. - **holbein acryla gouache**6K/yr+12.7%2.3% conv. - **turner gouache**5K/yr-10.6%2.3% conv. - **acrylic gouache paint sets**4K/yr+13.8%2.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/acrylic-gouache/search-terms)
## **Top acrylic gouache products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$9K15%$14K20%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Turner acrylic gouache 24 colors set school (japan import) by Turner color**Turner Colour Works**$27.50**4.6★2,259 rev](https://www.amazon.com/dp/B001NGOGQO) [2**Holbein Acrylic Designer Gouache - Set of 18 12 ml Tubes**Holbein**$49.14**4.7★164 rev](https://www.amazon.com/dp/B06VVJF9K2) [3**Turner Acryl Gouache Yusuke Nakamura 40th Anniversary Set of 12 11ml Tubes (limited edition)**Turner Colour Works**$17.56**4.7★198 rev](https://www.amazon.com/dp/B07YPZFW7V) [4**Holbein Acryla Gouache Colors School Set Of 12**Holbein**$33.30**4.7★148 rev](https://www.amazon.com/dp/B01BDCUN14) [5**ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media**ARTEZA**$32.91**4.4★176 rev](https://www.amazon.com/dp/B0B15BBDZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUI Gouache Professional Artist Acrylic Gouache Paint Set 24-Color Premium Set (20ml Tubes) | High-Opacity Satin Finish Acrylic Gouache for Illustrators Designers & Fine Art Painting**SUI Gouache**$64.43**21 rev1y ago](https://www.amazon.com/dp/B0F93S441V) [**HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set**Holbein**$70.66**69 rev2y ago](https://www.amazon.com/dp/B09D927CG9) [**HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)**HIMI**$22.73**1,112 rev2y ago](https://www.amazon.com/dp/B0CFL29Q36) [**ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media**ARTEZA**$32.91**176 rev4y ago](https://www.amazon.com/dp/B0B15BBDZC) [**Holbein Acrylic Gouache Rebecca Greens 12 Color Set Collection**Holbein**$80.04**47 rev4y ago](https://www.amazon.com/dp/B098J27VSV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Turner Acrylic Paint Set Artist Acryl Gouache - Super Concentrated Vibrant Acrylics Fast Drying Velvety Matte Finish - [Set of 24 | 20 ml Tubes]](https://m.media-amazon.com/images/I/41buijJtthL.jpg)**Turner Acrylic Paint Set Artist Acryl Gouache - Super Concentrated Vibrant Acrylics Fast Drying Velvety Matte Finish - \[Set of 24 | 20 ml Tubes\]**Turner Colour Works**$44.81**4.7★**▲ 84%**](https://www.amazon.com/dp/B001NGOH0O) [**Turner Acryl Gouache Yusuke Nakamura Set of 12 11ml Tubes**Turner Colour Works**$16.11**4.6★**▲ 66%**](https://www.amazon.com/dp/B07J1GM5Y6) [**ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media**ARTEZA**$32.91**4.4★**▲ 46%**](https://www.amazon.com/dp/B0B15BBDZC) [**HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set**Holbein**$70.66**4.7★**▲ 42%**](https://www.amazon.com/dp/B09D927CG9) [**Turner Acryl Gouache Yusuke Nakamura 40th Anniversary Set of 12 11ml Tubes (limited edition)**Turner Colour Works**$17.56**4.7★**▲ 13%**](https://www.amazon.com/dp/B07YPZFW7V)
**~~View all trending →~~**
## **What buyers say about acrylic gouache**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Vibrant colors”*
**Quality-Overall**15%
*“excellent gouache product”*
**Engraving/Paint/Sublimation**6%
*“I was very happy with the paints”*
**Fun/Entertainment Experience**5%
*“Kids Fun Activity”*
**Gifting Purpose**5%
*“Gift”*
**Value For Money**4%
*“affordable”*
**Ease Of Use**4%
*“Good for beginners”*
**Advertised Vs Actual Product**3%
*“As shown”*
**Suitability Beginner**3%
*“It's easy to use, affordable, and great for beginners”*
**Creativity**2%
*“The Hobby Crafter: Fun set, bright colors, mixed consistency”*
### **What buyers complain about **
**Color**20%
*“Not sure if these color were actually good”*
**Paint Quality**9%
*“They are tiny tubes of incredibly overpriced acrylic paint”*
**Value For Money**7%
*“Holbein acrylic gouache is more expensive than Arteza”*
**Quality-Overall**7%
*“Questionable quality”*
**Texture/Consistency-Overall**5%
*“The consistency of this gouache is inconsistent across the palette”*
**Ease Of Cleaning**5%
*“Not easy to clean that”*
**Size-Overall**4%
*“was anticipating a much smaller pallet”*
**Mess Free**3%
*“messy”*
**Ease Of Use**2%
*“which can be difficult”*
**Product Condition**2%
*“the package I received was previously opened and used”*
### **Top return reasons **
**Color**19%
**Paint Quality**13%
**Size-Overall**12%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Material Quality**5%
**Ease Of Use**4%
**Product Condition**4%
**Texture/Consistency-Overall**4%
## **Common questions**
- **Is acrylic gouache profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 27 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the acrylic gouache niche?**
- 8 brands and 61 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in acrylic gouache?**
- Top complaints mined from reviews: Color, Paint Quality, Value For Money. The return rate is 1.1%.
- **When does demand for acrylic gouache peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the acrylic gouache niche?**
- Listings span $8.93–$80.04; the average listing price is $34.36 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.
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